 What what you want what what what you want those are the it's all I got Wow, that's all I got can't sing can't rap What is that what is that I can't sing Dance Video game console no no no no the the group with the guy. I can't think of his name Yeah, come on bro. I know everything Doug. You know you should you should be able to Roll my eyes through these shitty sunglasses. Where'd you get those sunglasses? I'm from Shreds. They're the most reflective glasses I've ever seen if we go to any more of those those silly fitness conventions. We will we should go. No, I'm going hard I'm going hard with this. Yeah all the way in. I'm just gonna hard the pain bandana and In a bag like a gym bag and some shakers and away My people and a pink shaker cup. Yeah, that's tough and away tough, you know, just you know, I'm fitness-y Tell us about our promotion. What are we gonna do this month? What are we giving away this month every month? We do something cool, right? We give something away. Well, here's the thing April's a special month for us. It's a big month for us because it's One year from when we started to really run this as a business, you know one one year, right? So for this One-year anniversary for the celebration monumental moment. I think we should give away a lot of things. I agree I think we should give away a lot of things. Okay, so like We're like a thank you everybody like like a like you this is everything you need for the year period like everything Yeah, but you're done from nutrition to the app stuff to everything. Okay, so lay it on me So here's what you do either you enroll in the rgb bundle which includes maps anabolic maps performance or maps aesthetic That's nine months of exercise programming or You enroll in the maps super bundle which also includes maps anywhere. That's the Equipment free maps program and also includes maps prime And what we're gonna do is if you enroll in either one of those bundles We will give you for free for free the no BS six pack formula and The nutrition guide fasting guide bundle so you're gonna get all your nutrition stuff And the ab the no BS six pack formula for free for enrolling one of us the fasting guide that comes free Plus when you get that you get 50 off the forum access, which is you will get that offer Here's the cool thing too about the nutrition fasting bundle in the near future We're looking to upgrade that which means once you own it you're gonna get it updated Automatically yeah, we're in the process right now. Yeah, probably the next probably 30 to 60 days Huge promotion go to mind pump media.com and sign up if you want to pump your body and expand your mind There's only one place to go Mind pump mind pump with your hosts salda stephano adam schaefer and justin andrews You guys like berries, right? I do like berries. Do you know what one of my favorite berries is? What's that a lie berry? Oh a lie berry adam adam introducing. You know, I learned most of my information At the library Yeah, adam's like, you know what can we put that can we put that in a bottle you guys are on a little hot streak here Fucking with me. You know, it's this ain't good for your health. Hey kids. Welcome to adam library That's what we're gonna do is start doing a little segment a little segment like that now Is he really? Yeah, yeah a little sippy cup of the lab. Hey mom is a library like a library Yes, honey. It's almost like a library except you can eat it except and it smells like adam Everything's spelled wrong Where you get there and you're like what I didn't know it was spelled that way Crazy Yeah I love it for the first time in mind pump history. Mm-hmm adam is silent. Yeah. Yeah. He's no i'm trying to I gotta shoot dom if I if not if I don't do this now I'll forget with I don't send dom a message on when we can release his episode Do you think that uh, because he works for the government that now we're being monitored by the nsa Of course we are. Yeah. Fuck. Well, are you worried though? Yeah, you are. Have you seen some of the stuff I look up online? Yeah, but like You in comparison to like a politician, you know, that's how I look at it. Really? Yeah So the way the way worse so the way you judge your I like you see I like your morality gauge So the way you judge your morality is based on Human scum. Yeah, okay. Yeah. Well human scum rules the world. Yeah, so like you so like you steal something You're like, yeah, but at least I'm not everything, you know, like there's worse people. Yeah, you trip a kid at least I'm not. Yeah, exactly. I like that. I feel bad about it. You know, a lot of people don't You do feel bad about it if I trip a kid one's a lot When when's the last time you did something you felt bad about Justin? Um, wow, I I mean on here on confessional pelting some poor girl with acorns. I Yeah, but that one's that's a long time ago. That was when you were a kid. Let's be clear I don't want the audience to be like As an adult. I still do that. Hey, look at that kid over there. Uh, yeah I have to think about that. When was the last time your inner asshole came out my inner When he was constipated. Oh wait, we're talking. We're not talking to literally. Okay. Hmm Probably when I like raged on this home home depot lady What? Yeah, because she was like she's given my wife a hard time about like Like like checking for like getting somebody out there to check if we had asbestos underneath our tiles And and she was just being a total bitch to my wife. And so I got on the phone I just fucking let her have it, you know and like Would you say to her? Oh, I told her she's been unprofessional and like she's you know Like you don't talk that way the people like I'm gonna call your manager. So mean You sound like you sound like an angry mom Went back to see her Keep it up. I'm gonna put your name on the board. Listen. I really scolded her You're a horrible human being Yeah, that was weak, bro, I don't know man. I mean When's the last time you made something I don't want to talk about like my fight stories Any of that? No, I'm just talking about saying last time you did something where you're like, I kind of feel bad About what I did Come back to me, dude. I don't have like examples. We're trying to we're trying to help you with this work on your self-awareness here, dude I know work on you work on getting in touch with that. I'm sure I did it. Of course you did I'm sure you did one fucking in the last two days, of course something this morning I did you didn't do anything you didn't do anything in the uh during your I mean You had a long day of shooting the other day where you had to shoot for Kickstarter for like 15 hours Yeah, well, I definitely Drag drag that one out on people, you know, like everybody around me were They're trying to help me out. Well, okay. So here's the problem with that I wrote this whole script with with uh with the guy that was like kind of the project manager And we we had it all lined up and you know, I've been so busy doing shit Like all over the place that I was supposed to either memorize most of it I think that he thought I was gonna memorize this and I'm like, yeah I can go on camera and like kind of spit a lot of this out But like I was thinking we're gonna have a teleprompter and this was gonna make it a lot easier because I could just like You know, I could read it. I could say it like this was gonna happen and and he's like no We're not gonna use that and so uh So he kept trying to kind of coach me with it and oh my god It was just like I could do a couple of them really good and then it just got to a point where like my brain was fried And and it was just taking like 20 30 takes before I could finally get one. It was painful I asked him if I gave him a whole new appreciation for what sal does. He just That shit's easy, bro. I have a teleprompter. If I got a teleprompter, it's easy You know, it's harder with a teleprompter Yeah, you think so? Yeah, I know so if I just get up there and bullshit. That's like my you can't bullshit though No, that's that's different if I could have got up there and just bullshitted that'd been fine It it's like literal like lines that you had to memorize and spit Why don't you share your whole process? I think people are extremely interested in what's going on with the ax on stick and what you're going through And like what this has been like this whole You know Kickstarter because I I mean, you know, I've looked into it before and had no desire to go this route And just it looks like a lot of fucking work and stressful and money and All the uncertainty and like where I mean, where's your head at with all this dude? Well, I think that um, it's You could see it tangibly if I like made money and and I wanted to to pour it back And you know upgrade my car or you know for me I have this lingering like issue with my teeth where I'm like, oh my god It's like 10 15 grand. I'm gonna have to spend on my teeth but all this money that I've I've kind of kept to Uh sort of upgrade things in my environment like I've poured into this project And uh, so it's been really taxing on on me and my family and uh, you know On top of like just trying to grow a mine pump and and do as much as I can here but um It it's it's it's hard man. Like it's a long road It's I I went through two three different Inventions before we finally nailed one where I didn't run into patent issues um, and just organizing everybody's schedules and then um, you know, right in the script and then Um getting getting all these like patents approved and then spending more money on that and then the trade marks And now we're at a position now where I'm finally like, okay, the ball's in my court I need to I need to shoot this video. I need to have it Convey the right message which is which is like everything for me I want to make sure that if somebody watches this to get a real good understanding of the actual product what it's You know what it's intended for where I see people using this in the future Um and the impact that's going to have on the fitness community and like I'm really fucking passionate about this thing and a lot of times it uh You know that gets buried just because of all these different things that have to happen before I can finally Uh sort of unveil it to the world and be like look like this is what I've been working on And you know, I hope I hope you guys can see this vision I have for it and uh, it it's a lot of pressure So yeah, it's any any any regrets No, none anything you would have done differently Nothing anything you would have done differently because there's no way that I could have organized like I I'm I'm I'm a doer dude Like I I I have an idea if I if I feel like this is something that I believe in and I wholeheartedly believe in I'm going to jump in wholeheartedly and so Yeah, you know like uh spending money is tough because it's it's definitely commits you at that point So it's it's like do or die for me. Um, do you think that necessarily is always a good thing? Or do you think that's a bad thing? Would you done anything differently the way the process? This is all came out or do you do you feel um? No, I think it's great timing actually I think the uh the amount of energy that um, you know From me stepping back out of personal training and then focusing on things that I'm passionate about as far as um changing the way people think Fitness wise and and talking and conversing about that. This is not one of my strengths by the way like talking on the radio Like this is not something I anticipated ever doing, but do I regret it? No Like I totally love it like now that I've that I've put myself in that uncomfortable position This is another uncomfortable position That I I know once I get through the the trial and tribulation of it like I know I'm going to enjoy um People and their feedback with it and just watching Watching people pick it up understand it and use it and see See people make a difference in fitness and that physical therapy and chiropractic in A lot of different arenas where I know it's applicable. So when you say great timing Are you are you referring to great timing for yourself in your life or great timing for the tool in the market? Both. Oh really? Mm-hmm. Mm-hmm. You think you think trying to do a kickstarter campaign and build uh What you could potentially be a multi-million dollar business while you're building another multi-million dollar business is good timing for you Absolutely, I think you can leverage them There's synergy with it Synergy is synergy wasn't that the uh, the the computer in uh gem Yet, no, I don't know you guys never watched gem the cartoon gem. Did you really outrageous some weird shit, bro? Gem is truly outrageous. Of course. Of course. He knows he's full of worthless information like that There's my boy reminds me of I actually my best friend Justin is the same way dude He has this okay ability to remember commercials from like the eighties. I'm gonna stump him right now. Who are the bad guys in gem Oh my god Yeah, you are gonna stump me with the misfits. Boom Bitch son of a bitch. I know the girl cartoons better than you do. I don't even know what that is gem No, I don't know if I'd be proud of that. What's wrong with you? Let's have a conversation Well, tell me a little bit about it. We need to get serious here. Like what's wrong with you, bro? How can you not know what gem is? Well, where were we where she was like? I guarantee she was the hottest female cartoon you could ever watch. No, Jessica Rabbit Oh, yeah, you're smoking. All right. Yeah, but this was on tv. It wasn't a movie. Oh, okay, and Jessica rabbit You were older by that point She's still hot at 30, bro. I still hit it No matter how old I was when I came I think everybody thought Jessica wanted to bang a cartoon I think uh people don't truly appreciate the process that goes into Coming up with an idea everybody comes up with an idea. That's the easy part, right? But having an idea and then executing executions carrying it through Yep And the challenges you get through it Holy the doubt Yeah, the money the fucking fear the risk especially when you're married because I've done this before right You've got an idea you're going through it You're spending money you're spending money and then you got your other your spouse who's supportive But at the same time is like Are you sure like what's gonna happen? And then you're like, oh fuck if this fails like I've just like my kids aren't going to college, you know, like that kind of those thoughts will to end up going through your mind Right. It's kind of scary. Right. It's a uh, and you know, and I've gone through that multiple times and I think that's why I'm I'm a little bit more resilient to that as far as My mentality and in just my belief I could I could put money into things that I feel like You know, this will improve my My environment this will improve like, you know things that that will make things more comfortable How about like, uh, like stress on yourself like personal stress? Is it have you been as have you been affected in terms of like sleep and oh 100 really? Yeah. What do you how does it manifest in you? um Well as far as stress like it just it boils up and then I I have to I have to deal with it in different ways. So does it come out like you get irritable or angry? I do and so I I have to like I have to I have to watch it and check myself as far as like how I talk to my kids and how I talk to my wife and then Uh, respond based off of the feedback and then kind of pull back and realize where I'm at but I also have to communicate the fact of like when uh, there's an intense periods that I'm going through so Um, I look at life in terms of waves and waves of intensity and so that's a good You know for me like right now. I'm in a wave of intensity and you're right. It's hard and and it's uncertain, but um you know and I don't know like I it's either you're gonna look at it from a perspective of uh, you know a positive mindset as far as like This really is something that I am passionate about if I wasn't passionate about it Yeah, I probably would have abandoned it a long time ago because the adversity with it has been really daunting and uh, like, you know, I fought with my partners, you know, and like we've had different ideas and um, you know like Well, let me ask you this Let's say and I'm I'm not putting this out there. I'm just this is a game I play with myself when I put myself in situations. Uh, like you have What if it tanks? What if it does nothing all the money you invested? You lose it. You guys break you break up with your partners It just becomes an idea that you had and you worked on you spent money on and spent time on But nothing comes out of it. Will you come can you still come out of that and think to yourself that was worth it? I can okay, then that's that's the That's the winner mindset because If it's happened before yeah, if you put yourself in a situation like I haven't gone through that before It's true because if you and I've noticed that like with myself Like if I go into something thinking if this doesn't work, it won't have been worth it It wouldn't have been worth it Then it's not worth it at all Because the reality the reality is it might not right? Well, and you know, I have not that you think it's going to Yeah, no, I have to extend my leg out Like I have to go with my with my gut and I have to you know, I have to lead with with my passion and um, you know, this is something too that I feel It defines me and and my legacy as far as like if I have ideas personally Uh, and I'm not pursuing these ideas Then I'm fucking dead and I don't want to be dead. I want to be I want people to at least understand Where I'm coming from with this idea and present it in a way Where it's tangible and executing it So I have to get to the end where I executed all the way through And then if they give me the feedback that no, we don't want this This isn't a tool that I feel I'm going to benefit from so be it, but you know what in my I don't I can't I can't imagine people I don't can't imagine people saying that at all. I don't I don't think it's a tool that someone wouldn't benefit I think it's like incredibly revolutionary. It does remind me a lot of You know what I was a part of the the and I don't know if I've shared this on the show or not when I Yeah, yeah, you did down the show. I don't know I know I talked a long time ago. I talked to you guys about it before but You know, I was really excited about this and there was we had a sick ass group, you know We had an engineer. We had a sales team behind it. We had a vc behind it like And we had created these chairs and this was way before You know, this was like when people are like really just starting to talk about core This was like when I you know, you talk about paul check and the physio ball and stuff I mean that was really just kind of coming around in the early 2000s for me and in the industry And you know the importance of the core and and paying attention to posture and like sitting in these chairs what it was doing to us and You know coming up with this idea like, you know, how could we make this Office chair that still is comfortable like a real office chair, but then it has these posture benefits, you know It was ergonomical and it had this, you know instability in the shaft with a 15 degree play all in 360 degrees So at all times they had to kind of stabilize their core and we had all these like active sitting Oh, yeah. And so we had all these we'd mapped out like how many extra calories that you would burn per day And how that would be beneficial and got into the whole like health health care And then you know, your people will be this much fit. I mean, we had all this great stuff I was so excited And and had so much belief in in where it was going to go and The market wasn't ready the market wasn't ready for us and you know And you know talk about the ted talk that we watched a long time ago about how timing is everything, right? And You got beat to the market with that. No, we were first to market. We were way early price point Yeah price point and the timing we were ahead of that. We were ahead of the market. We were too early It was people weren't ready for that. It wasn't a priority yet We You know and probably I think it was like five six years later They came out somebody created like this really ugly looking You know stability ball that was inside like a chair that was on wheels, but it was cheap Yeah, it was cheap. It was way cheaper than ours. It was like 40 or 50 bucks And we our chair was going to be like two three hundred dollars, which So that's when I when I look at your tool I know the amount of money in it that you've put into it to make it so badass Is the price point is really hard, you know, and that's what I when I look at it I go like man I wonder if if there's anything that will Make it a slow start. I think it'll be not because it's not fucking revolutionary or amazing It's the timing in the market and is the market that's always the market ready for that's always the thing Always the risk. Yeah, that's always that's like the biggest because you're the pioneer, right? So if you're the pioneer you have to take on those risk if you're the spearhead, right? If you're trying to create the market, that's why it's always easy to tail end on that And there's and there's a lot of examples of people who stepped in and you know, who's gonna You know, who's gonna spend five dollars on a cup of coffee? I mean seriously Let's think about that for a second when starbucks Came into america people were spending 50 cents on a fucking cup of coffee Here comes this company that's like here's some gourmet coffee You're gonna spend five dollars on a cup everybody every market analysis would have said that they were absolutely fucking insane And of course now we we see how big starbucks is so it's one of those almost impossible things to predict Sometimes sometimes you just go in and and you're like, oh, this is brilliant and the market says no It's better to be lucky than good and just be honest You know i'm saying at the end of the day we all know that but I think there's there's smart strategies as a business Of course person that you take going into those and that was a huge learning lesson for me It's the reason why I gave the The tip to erica fit love when she was here that you know something that being an Serial entrepreneur and many many businesses that i've been a part of and lots of failures Is you know learning to love my ideas but not marry them You know because you because like you can hear in justin's voice He talks about his passion behind it like you got it you if it's going to be successful You have to be passionate you have to be bought in you have to be all in But then at what point do do just live with the coin though Yeah, because like if you don't have that passion then people aren't going to believe in in what you're presenting If you don't believe in what you're presenting, why would other people you know it's the bane of being an artist and I understand where you're going with this because you're trying to challenge the fact that you know There's always a you know an opposite side to the coin. There's always going to be a risk for failure There's that shit is is there regardless and you know, that's that's what prevents people from really pursuing things Well, I think I think less of like it being a failure is and and thinking like that and more of like How do I pivot right like how do I like uh, how do I take something? I mean, let's be honest. Mine pump was a pivot. I mean sure we had you know this vision and idea But where we're at and what it looks like and what it's on what's unfolding It's not what we necessarily it's not it's not necessarily exactly what we thought. Yeah, we've pivoted like just to be clear We've pivoted three times already. Yeah, so we've already pivoted from talk about that Yeah, what did you start off and then what was the first pivot and right? So the the first thing that we did and I'm just going to be clear And I don't know if my partner's okay with this or not but I haven't been able to talk about any of this because you know I work with a lawyer and she's you know very um measured as far as like what what we can put out there and say and you know like The both benefit and and detriment to me is that like I got a big mouth as far as like I don't I don't want to like I don't hold secrets very well. And so this has been very challenging for me as we know So, you know, I don't way too much about I'm pretty honest and uh, you know for me like We were we were pursuing this first idea that um, it all it all started out with um, this exercise So if I was twisting with a rubber band and I had my client Uh, I was holding the rubber band for my client. That's right. Originally. It was like a band with like a uh, yeah, remember So that's right. So she so it was like a trunk twist, right? So she twists and now I pulled uh the rubber band while she stabilized So basically there's just increasing resistance with while you're stabilizing. Yes, you're stabilized So like we actually built a machine that um, it mechanized this process So as she would stabilize doing something like that Exercise it would more and then you could program this this type of force as far as like creating that um, that strength curve by adding resistance Where it was most maximal to do that or most beneficial to do that and then and then letting up so You know had the safety component to it But then it also challenged you at your at your strongest points So anyway, great idea We were going to add that as an accessory to like a free motion or a cable machine And uh, we had it all figured out like, um, you know, we the our engineer built it all that kind of stuff What what happens we go even further and further we invest money Uh, and we run into a problem. There's somebody that has a patent that literally like Goes all the way through you read through the whole thing and like, oh my god, did this guy just live in my head? And he uh, that's he patented the whole thing intellectual property wise, but never produced it That sucks me never produced it. So it's just sitting there. So anyway, so what do we do? We have to pivot Well, you know what am I just gonna fucking say? Oh, I quit. I'm done No, I I honestly was like pretty I was pretty shattered by that, you know, because it was it was totally like I thought that was the idea You know, and I thought that was it and I kind of I kind of let the dust settle and re-evaluated And we had another idea that just came to me and uh, you know, I pursued that and uh, somebody had a like Kind of product and we were gonna go back and forth with them as far as like, oh, maybe we can license this from them And then, you know, we'll actually produce it because they're not doing a good job business wise with producing it and uh And then I was like, no, I just I wasn't and I kind of backed off of all the idea of it and thankfully my partners were flexible enough to Um, still believe in a lot of these ideas that I've had like because I got a ton of them, but um, you know, not all of them are amazing Uh, but I then this this idea came with the stick after I was Um pressing this stick and really like You know getting into the the simplicity of it. I was like, wow, this is so simple Um, you know, like stick mobility is so simple because I can orient my body This gives me a guideline to then to then get into a position Where now I can tangibly kind of figure out where I am in space because I have a stick to kind of measure this spot Is that made yoga more easy easily accessible for me? And and then I really got into the mobility of it and what they're trying to do with the muscle tension and and uh, And I really said to understand that and then that sparked the idea for me And in that really I was like, wow, you know what, you know what there isn't there isn't a way for me to tangibly Uh, you know Get feedback and and understand how much force I'm able to produce Well, it's the first tool that really quantifies isometrics. Right, right? I mean, there's I don't know any other tool that actually quantifies There really isn't and so that so there's opportunity there And so, you know, like I I kind of re re like presented this to my to my partners and And they're like, yeah, okay, like, I don't know Maybe, you know, because we're kind of leery as far as what's out there You know, maybe there's something already out there because we ran into that problem And we just we just did our research and we we actually went to I mean I went to Professors at like UC Davis, you know, I was like how long was this process from beginning to now? Probably about three years. Yeah. Yeah, I don't think that's a lot of work, man. It's a lot of work. It's a lot of work It's a lot of stress And you know during that period Do you find yourself trying to optimize your body and health to be able to manage that along with everything else? Yeah, um Yeah, some things have gone to the wayside a bit And I and I recognize that, um, you know, I've I've A very bad teeth grinding problem and and that's increased. Has it really? Yeah, you know, you know why I'm bringing this up because And this is what a great segue kind of our conversations reminding me of Uh, a subject that I think I don't think we've really covered in detail um, and you know the process of starting a new business or You know process of like I went through a divorce, you know Over over a year ago or you know changes moving, you know dealing with kids or whatever Um, or even your workouts, you know trying to get stronger trying to build muscle, burn body fat Uh, we I think and I I'm guilty of this up until rather relatively recently is that we don't understand What human opera optimization means what? How to optimize your body what we understand is optimization typically is amplification Like I need more energy ramp you up not necessarily what's ideal, right? So like I'll give you an example like let's say I'm working A bunch of hours, um, you know, I'm just stressed out. I'm doing lots of work Body's burnt first thing you do is reach for some caffeine or stimulants. That's it. So I'm just trying to amplify Push myself to have more and more energy And I had this realization And I've had it in stages like I understand this through I understood this through Uh exercise First and then through food and now I'm getting it. I'm understanding it through supplements and you know other things that I put in my body And that's that the human body Does such a good job at performing When you understand how to balance it Not when you try to amplify and push it in one in fact if you do that You'll get the opposite you'll get worse performance and you'll get problems like we interviewed Erica, uh, Erica lugo or otherwise known as Erica fit love And she talked about her how her body rebelled and she had autoimmune issues because she Was pushing herself so much with her job and you know more stimulants and more You know less sleep and more work and her body rebelled um, and You know something came up to me the other day, uh along those regards where You know, we've got a lot of stuff going on. We're trying to work a lot My I'm not sleeping quite as much and I'm going to go to the gym and lift heavy And I'm going to drink more coffee Because I need more energy than I normally do and I'm going to take these supplements that are supposed to give me More energy and then I realized like wait a minute. What if I instead of doing those things? What if I tried to balance my body out by doing the opposite? So everything is always up here super amplified because of the stress and work What if I could manipulate other factors and bring it down so I can kind of give myself more balance Does that make sense? I I love this topic Yeah, because this has been something and I it's so neat because we all we all are definitely As much as we're a lot alike. We're in different parts of our journey and uh same journey but different parts Yeah, exactly different parts and uh, you know, each of us have you know Different levels of awareness in different areas and it's it's this it's this beautiful synergy with all of us So, you know, I when you brought this up and you started sharing about I was like, oh man, this totally reminds me of You know, I used to say that um, you know, you could always tell by uh, where I was financially based off of what my body looks like because uh, what I'm really good at is like bearing my head into something and just Fucking tunnel vision it and seeing it through executing right and and I used to really treat My health and fitness the same way as I would treat my, you know, building a business where You know, it was either or it was like I would you know I I just didn't have enough to give to the other side because I was grinding this much and and because of that I would like revolt almost like for example, what I would do is I would You know, oh starting this new company right and it would just be everything's business And man, I would just get out of shape, you know, I would I would just eat what didn't matter I was driving through fast food because I was working I'm working 16 trying to amplify you're thinking time I need more time to do this work and I need more stimulants and I need more Yeah, I was prioritizing this this this this way right and then You know and then whatever business gets built. I'm making good money and then I would pivot over to okay It's time to get at them in shape, you know And it would be so focused on that and then also and I'd see these dip financially for myself And it would be this constant struggle and battle that I used to share with people that I'm trying to figure this this balance out And part of it was driven through my insecurities because When I in the past when I thought about working out it was like it was so aesthetically driven It was so about me, you know having six pack abs or building arms or building a chest I needed to look a certain way and that took a lot of work a lot of discipline a lot of effort And it would just take away from my effort towards the new priority which was making money and building this business So I really struggled that and mind pump played a major role In me evolving beyond that and realizing that Wow, like my my fitness goal can also change as my my business goals. Yes, it's a tool. Yes, and so And what I've learned to and it's funny. We're bringing this up right now Because literally I just ran into somebody out the door who was next toward the crossfit and he knows me and he's like Hey, are you are you losing a bunch of weight right now? Like you look really you look really lean compared to where you normally I'm like, yeah, you know, I'm like I'm heavily focused on mobility right now And I'm I'm you know flexing my brain like I'm working like there's other parts of my health and fitness that I'm I'm doing and it's things that are more complimentary to my heavy workload right now And instead of me just saying fuck it. I'm not going to do anything for my health and fitness and just, you know You know drink crazy amounts of caffeine and shitty food and like bury my life into business I've learned to do things now like now Actually a whole week of working out could actually be meditating one day stretching another day a long walk in a hike Reading a well, you know listening to an audible book like because it's what you're doing is you're optimizing like I just So what I've been doing is for myself because I've been under like Lots of work, you know organizing my household right now because you know I've got the dual custody with the kids and I moved rather, you know relatively recently And what I was doing is I was I was drinking more and more coffee. So I was getting more and more stimulant And my workouts were heavy and hard and I was finding that I just wasn't feeling Optimal and so what do you do? You typically push those things even harder like I need more energy I need more when you're just hammering yourself even more when you're already stressed to the to the gills Exactly. So now so what I've done is I'm reducing first of all caffeine is a very potent Uh, let's just talk about caffeine for a second. It's a very potent drug It is a drug and it's a very potent one and it can be utilized Uh to optimize your performance in many different ways If my lifestyle was let's say I was like a multimillionaire didn't have to work I'd wake up whenever I want I could totally relax Basically just have like this dream life where I could do whatever I want and kind of be lazy Well drinking a lot of caffeine would be beneficial because it would get my get my ass up off the couch Or to do stuff and keep me motivated because I'd have to be driven through other other ways Right and because my life is so relaxing Well, if you flip that and you think that you've got this amped life the stress life Lots of shit that's going on. Well caffeine now can do the opposite now All it's doing is it's hammering that even more and you start to get some detrimental effects You get more anxiety more paranoia you get body twitches you get cold hot flashes You get all these different symptoms of so what I've done is I've dramatically reduced my caffeine and I've boosted up my intake of relaxing substances like chamomile tea I'm having chamomile two or three times a day or I'm having some passion flower You know throughout the day my workouts. I'm still having some heavy workouts But a lot more of them are more based on mobility Stretching relaxation. I'm meditating regularly. So basically what I'm doing is I'm looking at my life And I'm saying how can I use the tools that I know how to use nutrition supplements and exercise to optimize my life And think of it in terms of balance don't think of it in terms of You know amplifying what you're already trying to do So if my life my life goal right now is to maximize my business Which requires lots of energy lots of intensity lots of work Then what I need to do is I need to use those tools of supplements food and exercise In a way that will bring that down Because what happens is what you need to realize is your body And your mind are capable of so much more than you realize they're capable of amazing feats If you work with them if you work against them You will crash and burn you will suck again and again using the opposite If I'm have this lifestyle where I'm totally relaxed and things are awesome And I don't need to worry too much if I throw on top of that relaxation herbs more meditation more sleep I'm just going to become fucking lazy like i'm just going to sit around and be this lazy person because i'm not balancing those two things out Well, this is why I love to I love training the type a business woman or man that's in their 30s to 50s And that are like super financially driven. I mean to me I I totally connect and identify with that person and that was a major Paradigm shift for me in my health and fitness journey and I feel like I can speak to that so well And I've helped so many people Be able to realize it because it's very tough because when you're a type a person like that in a grinder go get or whatever You have you've probably been pretty successful a majority of your life Using that you know that mentality and so you approach almost everything in your life that way And those are the most challenging clients and people To get that to get that through to them and get them to understand that You know what because it's not intuitive to them. They're thinking what do you mean? You want me to relax like I got all this shit to do. I need to just go go go You know, you're telling me that I need to do yoga meditate and do workouts Well, not only that there's a lot and like what I brought up There's a there's a lot of insecurities that are going on probably, you know most people. I mean, let's be honest with ourselves Uh, majority of us are driven to get in shape from our insecurities You know, I I can I can count on one hand in my career How many people like hired me and just said like, you know, I just want to create a more balanced Healthy lifestyle. I've never happened. Can you help me? Like no, it's always like this You know aesthetic or physical thing that or a thing they need to accomplish That's a goal why they hire you and it's like, you know, help me get here faster harder You know quicker or better That's like how people come after and that's all driven from our insecurities of not feeling comfortable with How we look or how we view ourselves or whatever it may be And so that those same insecurities drive right into how we approach this balance and you know, when I learned to You know work with my body and start to let it start to Mere my workouts and my nutrition based off of my workload and what I was doing outside and my relationships and everything else It was amazing how much easier it is to stay in shape You know instead of these like streaks where I'm hell in good shape and then way out of shape really in good shape Then way out of shape. It's like this nice consistent, you know Wave or flow that I've I've learned to get my body in and a lot of that though for me for me personally Is learning to be okay with the insecurities learning to be okay with sure I'm not of course I'm not training seven days a week right now an hour plus and you know making sure I'm hitting 4,000 5,000 calories right now. So I'm not the biggest I've ever been. I'm not the strongest I've ever been right now, but shit look look at the other things though right now. I'm sleeping better than I ever had It's optimization. Oh, yeah. Yeah. I'm knocking books out like crazy I'm you know my relate my relationships with my family and my friends or at some of the all-time highs like I mean fucking a like you have to learn to look at it as a whole And that's what that's what I mean by optimization like let's let's flip that on its head and let's say that you had A competition that you had to show up for or you had something where you had to get super super aesthetically Fit right well you could do that also and you could optimize your life for that also But how would you optimize your life? Well, you would look at you'd know that it would take a shit ton of time lots of intensity Everything's going to be kind of up at that high level In that regard so then you have to optimize the other side of your life Well, you know, then I'm not going to be able to work as hard or throw as much intensity into that I'm going to have to optimize those things to focus on this goal And that's that's all I'm saying is when you have your ultimate goal You have to learn that the your entire life communicates every section of your life communicates with each other Whether it's your work your sleep your relationships your thoughts your workouts your nutrition All those things communicate with each other and if you're trying to optimize one portion of it You have to use all the others as tools to optimize that and I know it's intuitive to think You know, I'm tired. I need more energy So I'm going to do all these things that amplify me to give me more energy like drink more caffeine and take More stimulants and you know, well you say intuitive I wonder if that's more bad habits and the insecurities that drive us well It is it is but people would think like wait, you know, I'm tired and you want me to You know, you don't want me to drink more coffee. Yeah to them. It sounds counterproductive It sounds counter but the irony is you'll actually get more energy and become more productive If you learn how to optimize your life by using these tools As the in the most effective effective way like Here's another example of something that I'm doing for myself again because we've got all the stuff going on outside of working out nutrition I have this like see the sleep sequence or schedule that I do now where You know 40 minutes or an hour before all the lights go down. I go by candlelight. I turn off electronics It's like I'm really optimizing that rest You know period because I know that that's gonna give optimize me for the stuff That's my focus on that I'm focusing around that which is my business And that's really all you have to do is approach everything that way look at you say that real easy But it's a fucking dude. It's a tough one. It's a tough one But I think that's the first thing is letting people know that it's a monster You know, it's a monster and you have to learn to be okay with You know, fucking look in yourself in the mirror and saying like, you know evaluating it Is this is this what's ideal for me right now? Um, you know, put aside like your insecurities put aside like these crazy goals that you've set for yourself and ask You know, I I love giving like car analogies because I feel like, you know The car has got so many different systems and parts to it that make it run efficiently Like the body, you know and people just become so hyper focused on one part of the body that it's like That's so silly to think that like you could have the best engine and best tires We don't have a fucking steering wheel. Good luck winning the race, you know It's like and that steering wheel seems so cheap and simple But it's such an intricate part to the whole car running efficiently and the body I just don't think people realize just how effective they can be like like what you're saying makes perfect sense, right? But people don't understand it the science Supports it. I mean you have the military now at high levels investing Millions and millions of dollars on on optimization and a lot of it is in balancing the body You know when they're trying to teach navy seals a new language because they're about to go into a new country They can cut the time that they have to learn this is some stealing fire I'm so I love I love that you're reading this right now. They can cut the time that they so fascinating So normally would take someone let's say six months to learn a language so they can go communicate it They can cut it down to six weeks by implementing things like meditation and float tanks Like not more language training. Do you let's let's let's step back for a second. Okay, so everybody can understand that Here you have highly trained multi-million dollar Soldiers because they they do cost us a lot of money to train and some of the best training And we need them to learn a new language because we're about to put them in a new region in the world And time is of the essence, okay? And the fastest that we're able to do it is about six months Now those of us who are not in the know we would say well, shit if we want them to learn more We're just going to hammer more language lessons. We're going to immerse them even more It's like 24 hours a day learning this new language It doesn't work that way They can the most they can get out of them is about six months to where they're satisfied with how the well They learn the language So what they did was is they had these experts come in And look at how the brain learns look at how the body is optimized and they said no We're not going to hammer them with more language learning What we're going to do is spend some time on meditation and float tank float tanks have been shown to Uh, you know maximize, you know brainwave activity to where you learn more. So it's basically these relaxation techniques They implemented these with the seals and they cut the learning time from six months To six weeks and it makes so much sense from what you're saying right now too is like You you take these high level high intensity You know super high stress what these guys are doing is life or death And thinking that hey, let's try and cram more or push would be the better actually no Finding time to be more recoupative or do things that are meditative that are going to Really enhance this learning process and that those numbers are just blew me away when I read that I tell I'm telling you dude if you if you optimize your body in that way if you understand because I'm experienced By the way, you know, I've done this through stages like You know, I started learning it through exercise So I started changing my workouts a little bit too to work around, you know What's going on with my life and then it was my sleep and then it was my diet And the last thing now is I'm really learning how to utilize stimulants properly because I can overdo caffeine to a certain point And I'm pretty well I'm pretty aware of when I need to back off But it's usually too late like I back off when it's too late, right Now I'm understanding and by the way cannabis is one of these things like right now I don't need lots of stimulation Outside stimulation because I'm already so stimulated Cannabis is a Something that can be both either a stimulant Or it can be recuperative and relaxing and you can use it either way like I can smoke Cannabis and there's certain depending on the strain for the most part It's not only the strain, but it's the dose like if I want to create like if we're going to go create a new program I want it to be stimulating So we're going to smoke it and we're going to smoke a lot of it and we're going to get real creative And but it makes me exhausted afterwards like my body gets worn down It's a stimulant at that point if I have a little bit Like where it's almost sub perceptual to where I feel it just a little bit and that's about it And it's usually an edible. It's usually a small edible Then it becomes more recuperative any more than that it becomes a stimulant So what I'm doing is I'm learning how to use this tool For what I need it for and at this point it's not I don't need the stimulation I need the Recuperative abilities caffeine is one of those as well. I can have a little bit It's like green tea versus coffee. Yeah, or or or just a little bit versus a lot Exercises like that as well stretching is I can make stretching can be Stimulatory too or it can be recuperative and resting And so basically you're looking at all these things and you're just trying to Balance your body out so that your body can do can work its optimal way. Well, that's the evolution I mean that's the evolution of our thought process Even when we go to approach a programming for fitness or programming for nutrition You know, you name it it really it amounts to optimizing That particular area and a lot of times you have to consider both ends like when to to add in more intensity When to kind of pull back and when you know how to navigate your body through that process In order for for you to get the maximal amount of benefit from it So now there's a formula to that and it's funny because it's it's easy for us to say it, right? But even it's really hard to apply it It's hard to apply it to yourself because I was good with clients on this by the way I was a fucking expert balancing people out. I've been doing that for 12 years for myself It's like I mean I tell you what man looking at yourself. You are blinder than fuck When it comes to looking at yourself. You're super great at looking at other people I mean you're going through it right now, right? Justin you're talking about your product Yeah, no, it's a very high intensive period of stress and and uh, are you is there are you scheduling? Or is it random or you know? Are you randomly doing things or is it like a part of your life right now where you're trying to Balance yourself off, you know out. No, I literally am scheduling an intense period a peak period where I know that Like I there's an end in sight. So there's there's an end But at the same time I'm trying to to do recuperative things like you're mentioning with focus on mobility with focus on Like in the car, I like you even mentioned that you were listening to more classical music. Yeah, that's a good point And uh that the so ironic I've been doing the same thing But mainly just because it gets me in a better frame of mind where Uh, I don't have like I don't have the intensity like compounding because my thoughts are very intense Yeah, you're not playing region against the machine in the bar. Yeah, I mean it's just like Do you find this is an area that you're you do really well or is this in a struggle for you? Uh, it depends. It depends like uh, like I think we struggle in our own way. I think I definitely struggle I definitely struggle. I mean there's there's uh, do you do have you tried? Uh, actually sitting down and Like meditating. Have you tried doing that consistently? No, it's no I have not I could see you having like I could see you uh, you having trouble with that for very very much so and I The only way I've been able to somewhat mimic that is to to walk and to get out and to be by myself And I haven't had a moment to myself in probably like three months. Yeah Yeah, it is it's it's compounding. So try this So I've been doing this and it's a fucking pain in the ass for the first week that you do it because you just It's just I know guys like us. We don't like to sit still and you're worse than I am But what I've been doing is in the morning when I wake up Because that's when it hits me the most when I wake up and it's like gotta do this gotta do that Is uh, I have a separate area that I go to And uh, I play some real quiet music and I or I can do brain FM or whatever and it just 10 minutes That's it just 10 minutes. I sit there and I focus on my breath. I focus on my breath I focus on being present. It's just 10 minutes It's like pulling fucking teeth when I first did it and now it's kind of a routine and it's only 10 minutes I mean it's not that big of a deal and I swear to god, dude. It's making a huge difference Oh, I think I I'll even regress it further back and make a big difference I think you do that 10 times if you do the box breathing 10 times it takes me like I can feel my heart be go I like this is a challenge though, you know, like I'd know You have to schedule it. I'm just telling you right now. You ain't gonna do it. I mean, it's obvious to you guys Obviously, right? Like I look like I'm a fucking nightmare right now No Like it like it's like obvious, but like I do you still look handsome to me. Thank you. Thank you But yeah, like I know this is definitely an area I need to like pursue On top of uh, you know, just like just the amounting and that's see that's the see that's the thing That's where I was for the last year, dude. Is that I was thinking to myself God, this is something else I have to do because and I'll tell you why like My girlfriend's like a meditation like that's her thing like yeah She understands all that right and she'd been telling me for the last year and what goes in my head is more work One more fucking thing. I got to schedule like one more thing. I got to do like I'd rather just not even think about it Right. I'm telling you bro. All you got to do. It's not more. It's actually less. I promise you it'll actually Make everything less. All you got to do is schedule. Fuck it five minutes or like Adam said 10 box Do it like at a particular time of day every day It's probably best for the first thing in the morning when before everybody wakes up Uh and do it like every day five minutes 10 minutes. It sounds stupid And uh since I started doing it then it now it made me look at like I said my coffee the kind of herbs I take My sleep it's like it all started to add up and it's all kind of been effortless and I feel like bro I can't even explain to you. I feel like Compared to how I felt before like a million dollars like my energy is like I'm not stimulated in energy I just have this clean happy nice feeling energy. It's really fucking insane and it hit me like a ton of bricks like All I got to do is Work with my body because my body is pretty amazing. It'll do some shit if I work with if I work against it I'm running uphill man. It becomes like this impossible You know this impossible feat and we've seen it with clients I mean how many times have you had a client come in who's like Adam was saying type a who all they want you to do Is to put I'm the best at servicing those type of clients, but like you mentioned before it's like It's internalizing that and like applying it to yourself is like that's a whole another challenge because like I'm so much about everybody else like around me that A lot of those things like you you Conceptually like I totally agree like oh, yeah, of course that's that's what I need to do but it's just like it doesn't even like enter my frame of thought a lot of times because I let everything else really penetrate my thought process of like dude, but I have all this I have this It's another thing Like you said, well, not only that but when it does it comes from a bad place when it eventually does for example, like That's a great point. This is normally how it happens. It's like you're trucking along you're building your businesses You got all kinds of stuff on your plate. You got your kids, you know Wives getting sick you got all this stuff on your plate and then like You you catch a glance of yourself in the mirror and you go like fuck I don't feel good You look at yourself and you're like or you see this you put on a shirt or a pair of pants that you know Don't don't fit the same way or you don't look the way you like to look or you lift and your strength Yeah, exactly or you go to do a workout and you had to regress by hell away And you just and so all of a sudden the switch that makes you go like fuck that i'm gonna fix this Is driven from an insecurity and it normally leads you in the wrong direction You exactly that's exactly what happens then you then you that same intensity you apply it towards because you're pissed You're pissed off that you know, whatever slipped or you know, you didn't do what you were supposed to or whatever And it's like that's the exact opposite. It is. It's the exact opposite You know, I had this go through my little irony. I had this go through my mind because uh on So monday's wednesdays and fridays. I do my heavy foundational workouts and then tuesdays thursday saturdays and sundays I'll do my you know my frequency enhancing type things like either my trigger session or focus session or mobility session type stuff And what I did what I made a decision a couple weeks ago and I said this is when it really was starting to hit me I said, you know what? What I really need isn't something that's going to make me push my body to build more muscle and strength what I need Is on tuesdays thursday saturdays and sundays I am going to do something that's totally recuperative and I don't mean sleep and rest Because that can be too, but that's more of an extreme like you know when you need to rest, right? And usually by that point it's too late. I need to do something like Yin yoga or I'm going to sit here and I'm going to stretch in the dark For 30 minutes and immediately what pops through my mind is but I'm going to lose strength I'm going to lose muscle like what's going to fucking, you know, I can't do that I need to throw in some trigger sessions. I need to throw in some focus sessions like I can't just Stretch and and do that kind of shit. And you know what's funny Uh For am I losing muscle? I don't think so in fact And and by the way, this can't be your motivation. So I'm very weary now. I'm very careful of how I View this. Yeah, that shouldn't even matter to you. It's you're right. I'm noticing. I'm stronger in the gym However, I'm going to caution you If you go into this with that being your mentality You're already failing you're failing if you go into a thinking I'm going to relax so I can so that I can work harder or I'm going to relax so that I can build more muscle You're actually not you're actually not balancing. You're looking at the wrong markers The markers that you should be assessing is like what I was saying earlier is, you know Pay attention to your relationships how you're communicating to the ones you love and how's your sleep How's your you know, are you getting headaches? How's your energy levels throughout the day? How's your skin? How does you know, how do all these other things that You know, these other markers that are really important if you're going to be effective You're going to crush business. You're going to fucking kill it in this world Like those other things have got to complement that And and those things show so what you're not fucking deadlifting what you were deadlifting six months ago So fucking what so what you don't look like you were ready to get on stage like you did last year So what ask yourself about all the other things and learn to look at that if if you go into it with the mentality of Oh, if I listen to what you know, the boys were saying and I start doing this I've wondered if this this is the answer for me and then I'm going to be stronger or I'm going to look better Like no no no it's coming from the wrong place. It is it's the wrong place And I know we sound like a bunch of crunchy hippies right now. It's it's but there's there's uh levels of this right So it doesn't necessarily mean that you know, you need to assess yourself and go like oh my god This is me one extreme to the other extreme now It's like well, maybe this is just a sign for you that You're you're you're hammering a little too much and it maybe just pull back a little bit Maybe you are getting addicted doing these double days and doing stuff like that And it's just like and there's and there's there's some of you listening that need to do the opposite There's some of you listening. Yeah, right. Let's let's address those people too There's some of you listening some of your fuckers are lazy that you got, you know, you go to class for two hours a day You study a little bit you sit around the couch on your computer you jerk off you're fucking eat shitty Or eat Cheetos and watch Netflix and chill You need some intensity like that person needs to go to the gym lift weights needs to do You know frequency enhancers like trigger sessions that some coffee is going to benefit them before their workouts You know, they that's that's what they do to optimize their their total body, right? That's their optimization and well, you know, I want to be very clear here Like when you optimize your body by use by utilizing these tools in the right ways You will feel So much better than if you're just if you're pushing everything to build more muscle more fast So, you know get you want to get like what at I'm saying get that out of your head the whole like Am I going to lose muscle? Am I going to still look who cares? You're going to feel So much better it's like there's no words to explain how much better you're going to feel when things become optimized You literally feel zen. I can't explain like the way I feel right now versus Two months ago or you know, especially a year ago It's on a it's on a completely different level and it's not because I'm pushing myself harder It's because I'm I'm starting to figure out how to use all these tools You're re prioritizing man to balance my body out and and the side effect that I'm noticing is my productivity is better I'm more creative. You know, I can actually do things a little more effectively. I'm more organized I'm remembering things, you know, whereas before I was more forgetful It's really really crazy. So that's that's I guess that's the message, you know, that we want to leave you with is Look at the whole thing and how do you counteract? Some of the negatives of things that are happening your life. How do you balance yourself out versus How do you amplify and push everything in one direction? And even if you don't burn out because I know some of you listening right now are thinking like, well, I'm I'm not gonna like hurt myself. I'm not gonna burn out. Like I remember that was me in my 20s Like fuck it throw more caffeine throw some ephedra on there. I need less sleep. Like let's go go go Like I'm not gonna crash and burn. I'm a goddamn machine number one You're not you probably will crash and burn But number two if you don't you're just not as effective. You're not nearly as effective Like why would you want to put? Why would anybody want to put 10 hours of work into something that they could do the just They could do just as good a job if they were more efficient with two hours of work. That's literally what happens It's not about the time and effort you put in it's about the end result the product And if you if you're really focused on results Balancing out your body will do that better than anything quality over quantity. That's it. Listen go to mind pump media dot com 30 days of coaching for free. It's still available and it's still free We're not charging for it yet. You go on there. You opt in 30 days of coaching incredible information Anybody can get it absolutely for free also Go to youtube turn this off. They'll stop listening to me go to youtube check out our channel a brand new video Every single day subscribe. It's fucking awesome It's actually been named one of the best fitness channels on youtube in the world by mind pump We actually named it that we had a contest and we won You can also go to instagram world has spoken you can also go to instagram find us there mind pump radio You can find me at mind pump sal you can find the zen And relaxing and amazingly balanced justin andrew's at mind pump justin Namaste everybody and you can find the uh handsome in a different way now adam schaefer at man's at mind pump adam Thank you for listening to mind pump If your goal is to build and shape your body dramatically improve your health and energy and maximize your overall performance Check out our discounted rgb super bundle at mind pump media dot com the rgb super bundle includes maps anabolic Maps performance and maps aesthetic nine months of phased expert exercise programming designed by sal adam and justin To systematically transform the way your body looks feels and performs with detailed workout blueprints and over 200 videos The rgb super bundle is like having sal adam and justin as your own personal trainers But at a fraction of the price The rgb super bundle has a full 30 day money back guarantee And you can get it now plus other valuable free resources at mind pump media dot com If you enjoy this show, please share the love by leaving us a five star rating and review on itunes And by introducing mind pump to your friends and family We thank you for your support and until next time this is mind pump