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Published on Sep 4, 2010
One of several successful national TV spots. Here I acted as Creative Director. This was an idea I created and produced in the USA for the Connecticut Lottery. When the Swiss Lottery invited us as a possible 3 man agency to work with, I showed them spots I had done in the US for a similar client. They felll in love with the "Scratch" spot and bought the recycle concept and campaign and ran it for 4 straight years! Including print versions for ads, billboards and point of sale. The spot was produced by Shining in Zurich. Creative: Alexandre Guidetti