 2024 approaching, how do you decide what to focus on, what matters when thinking about goals? Whenever we get into goal setting for an incoming year, we always go back to the beginning. What is the long-term vision of the company? What are we trying to achieve? Sometimes that could be strategic in nature. What's our mission? What kind of innovation are we trying to drive? What kind of market disruption? Could be financial, what kind of growth, profitability, cash in, cash out, are we trying to do? And what does that multi-year roadmap look like? Because then you can contextualize what you're doing the next year within the broader plan. And that's what we started with. So what are the two to three and key goals for the year?