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EE09: The Evolution of Marketing Measurement (Part 3)

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Uploaded on Nov 11, 2009

What metrics matter for marketers? What analysis drives action? This panel at Eloqua Experience includes Tom Miller, VP Solutions Marketing for ADP, Chris Boorman, CMO of Informatica and Drew Clark, VP Americas Marketing for Cognos, and explores what marketing executives are doing to benchmark and improve marketing effectiveness. Moderated by Eloqua's Paul Teshima, SVP Customer Strategy & Success.

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