 Okay, let's shut this YouTube right right right right right son of a bitch Almost got me there fucked up almost did hey look someone's breakfast is right there. I'm gonna steal it Eggs, I'm gonna steal it I Andrew you got to put this in the video because this is just this is just great There's some high quality entertainment. This is how we get ready for the podcast as we do weird songs somebody just open We got to close the door. Good job mazzi. Yeah, he's not a very good host this dog. I promise Mazy go over there get your fat ass over there. I shouldn't say that to him. He has body image issues. He's a very cute dog though You made him depressed. Yeah, he's actually solid as a rock. He is He's just a little baby with the tandem bowls. All right. Here we go Tendon balls tandem balls. Oh tandem balls. Oh tandem balls I forgot how I was gonna shorten this. Oh, yeah, the sales. We don't have a page. We don't have a page I'll go through it real quick. All right. Here we go. Here we go. Ready? Here we go. Yeah All right Hey, you just found mine. What's the best fitness podcast in the world? Oh, yeah, we can entertainment too. Hey check this out We're gonna give you a free maps anabolic program All you need to do is leave a comment below this video in the first 24 hours And we need to pick your comment make it a good one if we pick your comment You get access to the most effective workout program of all time one more thing before we start the podcast Turn on your notifications subscribe to this channel and check out our monthly sale We have maps anabolic 50% off and we have the shredded somber bundle 50% off You can find both of those at maps fitness products calm. You just got to use the code April special. All right, enjoy the podcast get in there man. What are you mixing up there? He's gonna go Rockstar with Organifi pure. Oh dude. That's gonna be an interesting combination. You might invent something during the podcast That's gonna be interesting. You might are you gonna see the words come out of my mouth before I even say them Hopefully and I'll smell them too. And you know, well, that's yeah, that's kind of a dig Yeah, you pure with caffeine is a wonderful combination. Yeah, it's one of my favorites. It's a balanced and Hyper at the same time. It's like giving your car a driver. It's the blood. Yeah, I mean Otherwise you just have a car. You got somebody to drive it. Wow. Yeah, it's already working. He hasn't even taken it yet That was a haiku You know, I've been I've been talking about uh formula one so much on the show and stuff I'm getting all kinds of like recommendations and DMs and stuff now. Do you I didn't know I think it was in the forum. Somebody said this. Do you know how much Lewis Hamilton what his salary is what he makes a year. I have no idea who that is That's the like the top driver right now. So firm Mercedes. So so salary not endorsements. Yeah. Yeah. Keep them It's gotta be like in the like a million take a guess. I have no idea You haven't of course you don't you do you have a gas a million. Yeah, 51 million 51 million a year Are they the highest paid athletes in the world? They must be I didn't even know that I don't have I didn't even know now it makes sense per year. Yeah. Wow. Is that more than NASCAR? Yeah, I'm just kidding. So I you know what I I mean it makes sense, right? I mean, it's probably one of the most expensive sports in the world It's uh, there is literally only 20 seats available in the entire world. So it's just super limited super exclusive Yeah, so but is it a wealthy? Uh, spectator sport. Yeah, not like wealthy. Obviously the people driving inside. I'm not about those spectators Like is it expensive? Well, I've never seen the stats on it. I've never been to one So I don't know what it cost to to get involved in it, but I think it attracts money I mean when you look at like monaco, singapore all these places they race Oh, yeah, I mean it draws the yachts and the Rolex will be in their sponsoring. Yeah, they are I mean Rolex is all over the tracks and Hublot and like, I mean all the big expensive brands I told you guys about when I went to monaco once, right? Were you there for that or no? No, no We just went for a vacation. We were in staying in Nice, which is in uh, in france And then we took the train to monaco for a day or two And it's the most, uh, insane money place i've ever been to like it's almost cartoonish and ridiculous like taxis are top-end AMG Mercedes I saw Lamborghini police cars You know, yeah, naturally a fucking cop car. It's a Lamborghini. I'm like, holy shit The casino How many times do they just like, you know make up some kind of chase just to just go like as fast as possible? Hey, I guess you need a lamb drags work spire, sir You know what if you think about you probably need a Lamborghini if everyone else is driving ferraris and Lamborghini They try to escape you ain't gonna catch them in your cutlass. Yeah, you know what I mean? Yeah, you need a Go get that McLaren. I do just fine in the states. You can't outright. You can't outrun the rain I know just get a helicopter. Yeah, you just got hella money. Yeah, but uh, I saw it's just the flex So the casino there was insane Like you go in this concede and you have to first you have to pay to go in the casino Really? Yeah, so you can't just walk in and I think they do that for tourists or whatever And I was watching people by the way, this is back and I want to observe like really rich people spending money, dude Dude, it's like It's like if you imagine if you saw someone with hundred dollar bills and they were just wiping their butt with it This is what I use for toilet paper. Like wow, this is how they live, bro That's amazing. We go in there and I'm watching the people gamble and I see these You know these older men or whatever and they're just you know chips like stacks of them, right betting them So I'm like counting the chips. I'm like, wow, that's like A thousand dollars. That's like two thousand dollars. And then my friend I was there with Jason, right? He goes he hits me and he goes bro. Look at the minimum bet on the table Five thousand euro was the minimum. Yeah, that's crazy. So these guys were betting 30 40 50 thousand euro a hand. See that makes me sweat, dude It just be like oh, you watch people just lose it all. This was this was 2006 This is also where I saw like we went to one of the beaches there And I'd never seen sand so clean and I know why it's because they literally clean it And there was like this boat that would go off shore And just kind of go back and forth and the job of the boat is to clean the ocean Near the near the beach. Oh, really? Yes. No bum heroin. No, bro. You could drink the seawater It was so it was so clean except for we're salty, right? But wow, but there was this guy We were sitting down, you know on the beach and it's just insane and there's this like old overweight like All of complexed dude, you know laying down he's like a gold bunch of gold chains and he's sitting there's big Balinese in a speedo. Yeah, and so I'm like, you know, I'm telling Jason like deal. Look at that guy Like this is hilarious. That's like that's like the guy that's behind every instagram chick that's taking pictures on the boat Oh, bro. He had he had three to four Like supermodel girls sitting around him and they were like massaging him Putting stuff on what was the name? What was the name of that app? What's it called sugar babies? Is that what it's called sugar babies, right? I remember we were in la and they were they were advertising it on a billboard I know I couldn't believe that. Do you remember that? I do. Yeah, I think it was sugar babies, right? Doug, do you remember? Yeah, that sounds familiar. Yeah. Yeah, don't act like you don't Yeah, maybe maybe don't put me on blast. Let me see your let me see your phone guy Doug's not a sugar daddy. He's a sugar baby speaking of rich guys. Do you guys uh, do you follow? Do you know Ty Lopez is uh, he's like that internet? Yeah, yeah Yeah, the internet guy with the the books inside of his garage with his lambos Yeah, yeah, so yeah known for making all kinds of money e-commerce, right? He kind of like fell off like or he just disappeared for a while Like I used to follow him and pay attention to some of the stuff he was doing And I hadn't seen him on social while he popped up this morning in my feed And I got I went on his page and then kind of went back like I don't know the last like month or so Because I hadn't seen anything. First of all, he's like jacked. Have you seen him? No Oh, yeah, he's definitely been lifting some weights. Pull him up. Pull him up real quick, Doug He does not look the same anymore. He's just like, yeah, like a kind of nerdy, you know skinny guy Yeah, yeah, so he's definitely uh, he's jacked now. Oh cool. Yeah, yeah And also what I thought that what I'm bringing him up that I thought was interesting Is uh, he's he's bought like eight companies recently like acquired radio shack and Uh, a couple other like pull it up. It's in his bio Uh, I'm sure you got a good deal. Yeah. Yeah. No, so that's him now. Yeah. Wow. He changed Yeah, can you go to his can you go to his instagram bio from there, Doug? Do you know how to do that from where you're at? Looks like he's on maps anabolic Yeah, that's what's going on right there. So I'm trying to I'm trying to figure out the strategy here So he's you know, he did this post I read that said like when everybody's going left go right and he bought He bought all of these these companies like radio shack. So there they go the top top top top dog. Go ahead. There you go right there See radio shack dress barn. What are read that can't read them all pure one Models steinmark linens and things no Franklin mid. No, these are all companies that we're thinking Yeah, aren't these all companies that we're going bankrupt and stuff. Yes. Well, so radio shack mervins Okay, marines save everything so radio shack at one point was i'm dominant or everywhere And now they're not probably because they're brick and mortar storefront You know tech stores that probably got crushed by the internet and by Like apple store. Yeah, there's nothing in radio shack that you can't order on amazon cheaper and faster, right? So what would you think you would do that's radio shack and then make it online? So yeah use the brand. Yeah, so I imagine that day bring it into the 21st century I imagine that those brands have So I got it for 15 bucks They have enough contacts that the contacts alone if he could if he could pivot to somehow Take the brands online Like maybe I don't know that's why I'm really curious on what the strategy is I just fell across work right before we walked in here I was showing Justin. I was like, oh bro. Look at tidal up as I go online Doug and look up radio shack I'd like to see their website. I'm trying to think of the last time I bought something there What do you call his walkie-talkies? I think it's the last thing you purchase there Well, they always have like cool Like, you know, if you're like what a name by the way walkie-talkie walkie-talkie. I like a sippy drinkie What have you named everything like that so condescending Hey, you like my new footy walkie. Okay, so they still have a website And what are they what do they sell all the same stuff batteries all the little gadgets, you know, yeah, okay You know, where's the stock at right now? I bet the stock is like single digits, right? You know what if you are a big ty Lopez fan There might be a good investment if the stock and if it's If the stock sucks. Yeah, I mean if it's cheap. It is. I think they're all very cheap I think they've all check it out before I'd speak too soon here because I don't know I could do that. Well didn't gary van der check wasn't he on this For a while like he was trying to buy and acquire a bunch of nostalgic type brands. I was he I don't know Yeah, oh my god. It's not even a dollar. What it's it's point for the 14 cents 14 and a half cents Well, that sounds like a decent. Uh, you sure that's radio shack dug It's the only one I know. Okay That is a good it could be a fun gamble. I mean why we get through 100 bucks at it Yeah, you know put a thousand five grand at it whatever you got a bunch of shares and then just leave it and see what happens You know what I mean? interesting Very, you know radio shack as a kid. I have to say it was one of my top five places to go in No, it's cool when I was a kid. They had all the gadgets. Yeah, there's remote control helicopters You know just flying around the store all the time. I remember that yeah, and uh, it was like memory We just talked about sharper image. It was like the more useful sharper image. It was like sharper image except I bought stuff. Yeah Well sharper image you walked around and you're like, uh, this is all cool, but I don't need any of it radio Shack had stuff you need. Right. Isn't that the difference? Did you guys uh, were you guys ever into radio control cars? Yeah, see look at dug it. I don't think I need a laser pointer pen Uh, telephone I was even as an adult. I have the gas radio the gas power right now. You have one it's somewhere in my storage Yeah, those are awesome. They are awesome. So fun and fast. Yeah, but you break it real fast That's a problem very similar to my big my big car too. So You know you get that the high powered cars like that, you know, there's there's always little things and so you have to Like tinkering, you know, what's fun. I like to play. Have you guys watched speaking of playing? Have you guys gone on youtube and watched these, uh drone races? Yeah As soon as the goggles come down, nerd comes out and it's time to win Oh my god, they're awesome. Oh, yeah, two best friends are in they put what yeah, I've told you guys about this We talked about they actually sign up and they wear their VR goggles and everything When it first got popular I brought up on the podcast leaving them shit four years ago So they actually sign up and go to the races I was teasing them because they were giving me a hard time for not getting into it I even brought up the remote control cars. I was like, dude, I got a you know Yeah, that was a long time I got an $800 remote control car sitting in storage somewhere because I thought it was be fun And we did it for a few weekends and then it just sits there I'm like, I'm not going to fall into that same trap with these stupid fucking What do you mean you made the company buy drones That's different Very very different. Oh, I see the strategy. No, no, no, no those are racing drones and that's for all play at least the company drones You know, you try you try to talk us into getting us there How cool was the video that Justin made when he crashed into the scooter? Okay, we have used it a few times I remember when you tried to convince us to get a float tank in here I remember this is what you do bro You get into shit and then you're like, you know what we need guys I mean, I'm still a $20,000 float. I was also in negotiation with somebody that was going to hook it up though So that's different. I would not have spent I would never spend our money like that. What I mean Yeah, you never bought arcades and put them in the studio. That's my money. Okay, first of all And those are a and by the way, okay, you could get online right now and sell both of those for more money than I paid for Already went up. Oh, yeah, absolutely. I got them for a good deal though. So investments How much did you make on them? Do you think? Oh, I don't know They're probably $500 more each than what I pay for. That's all right. Yeah, that's not bad But I mean they didn't go down and we've had them and we could play with them. Yeah Yeah, speaking of going up and down bitcoin's climbing up again a little bit, huh? I'm so over watching that. Why it's boring, dude bitcoin Yeah, I don't watch it like like Like a tv show But it's uh, it's going up and I think it'll keep going up because they keep uh, so this is gonna be our new world's Currency, I mean if we keep you know, it keeps going this direction creating monopoly money There's a new like, I don't know how many trillion dollar infrastructure plan. They're gonna pass so crazy pretty soon You know, well, I $100 wanting to buy you a you know a dollar. Yeah, I saw that uh visa Like is adopting some sort of like crypto really? Yeah, are they really? Yeah, they're working that into their their system somehow Well, that's a big move That is I have some like crazy stuff that we can probably we're more educated and can speculate on that I read an article on tonal Oh, yeah, taking on 250 million dollars You know, they were they were Valuated at 1.6 billion dollars They got acquired by lou lemon, right? No, I didn't get acquired. They just do investment money. Yeah, they took they took on 250 million dollars at a 1.6 billion dollar valuation um, now what I want to get into conversation with you guys is Is this overrated underrated or properly rated? What do you think? So here's my fear with uh tech fitness Tech fitness might get treated like Tech in the sense that like new tech tends to get people excited They tend to invest a lot of money And everybody's like, oh my gosh, it's this new you know in tonal and you know, it's it's it's it's looks awesome You put it on your wall. It gives you workouts. It does all these measurements. So that's the worry Well, do you know, do you know why it's evaluated this side? Do you know why it's not because it's the exercise? No, I'm assuming Yeah, they get all the information on people. Yeah, I mean they they are Banking on this becoming just like a television or a mirror or anything else in your house that becomes every full entertainment Center. Yeah, well, just it's it will be fitness-based. Well, yeah It's it's fitness-based, but it's becoming something that everybody will have in their home And use it that way and they'll be able to collect all this data on them Right. So this is what I mean not about like the the exercise thing being revolutionary like, you know, Nordatrack came out So it's it's it's in a different class than any sort of And that's what I mean That's where my fear is because they're treating it like a tech company because of all this analytics The problem is to connect to collect all those analytics and to make them valuable People have to work out unless it's got entertainment on its own in which case I'd say that's and maybe they do right They could possibly if they if they get in enough homes Yeah, like maybe oh, you know, like maybe it teaches you how to cook and you can pull up a shaft Or you can pull or maybe it becomes also a television too. Like who knows what what they could possibly do That's a that's a big leap to have Agree, you know, like everybody like adopting this into their house like is a sort of a furniture Like the standard thing that everybody's sort of incorporating I think uh You know something that would make more sense to me is still with the wearables I think we've we've gone away from the wearables a bit but Incorporating that with the programming on the tv's I think that you know interacting with the the data and being able to visually see it is going to be big So I actually thought I brought this up thinking that maybe we'd we disagree a little bit We can get into a nice little debate, but I'm I'm not only with you guys. I actually think it's it's grossly over Yeah, I think it's way overvalued Great minds, right? Well, isn't that weird? I mean you you conflict you well You bring up the point I think is is so important here like okay Let's look at all the other platforms that this is all the data is so valuable right facebook You know netflix right, you know computer stop anything like stuff that you people just use a lot all the time Nobody binges fitness nobody binges fitness and even the people that do use this this tool This the stats show that they're more likely to quit in a few weeks and stop using it and it'll become the novelty wears off So that's the bottleneck with anything fitness related It's always going to come back to one thing is how do we get more people to use it? And this is the most important part stay consistent if you can figure that out in the fitness space You are now you are crushing now you're dominating the world, but if you can't do that Uh, well, this was just an eyes invention right or our idea with the app with gamifying fitness try to get more people To try and that that and I think that's one of the the best Angles towards us, but even our idea It still requires work from people. Yeah, and it's still it's not novelty aspect It's always yeah, if you if we look historically the only thing that's ever consistently got people to be active Really and I hate to say this but there's only one thing and that's when people's lives Normal lives are organized around activity and what I mean by that is not necessarily structured activity, but rather You live in a city where it is more advantageous to walk and move and go places And so you see that quite a bit people who live in cities Way more active than people who live in suburbs And it's not because people live in cities value fitness more. It's because when you live in san francisco It doesn't make sense to drive to the grocery store drive to this place because it's just it's ridiculous No parking. It's stupid. You walk you walk everywhere. And so this is this is the only thing historically That's shown how to get massive masses amount of people to be consistent and be active Yeah, so far we have not been able to break You know the problem. Yeah, so I don't know. Yeah. No, I think it's a very competitive market I think that is it's very overvalued. Um, I think it's cool. It's a cool tool I do think there is a But I mean, I thought nordatrack is cool. I think bow flex is cool Like those are all great tools and they all have this like they have this moment Where everyone's like there was a moment when bow flex was the shit, right? There was a moment how many moments have we seen right? I know that's what I mean The last thing is just trends. They just come and go so much in this industry Nothing's really like lasted the test of time. Well, it's not the foundational things. It's not revolutionary Yeah, there's not it's not you're not getting anything that you couldn't do with a set of bands and dumbbells or a barbell Either yourself or in a gym So you're completely relying on the the cool factor Of that it hangs on your wall and that takes you through it and it's interactive And this is one of the problems that I mean we we tackled as trainers I talk about this in the resistance training revolution Which is the main issue that we need to look at one of the main issues is People just no you got to accept this people in fitness. You need to accept this Okay, the average person is not going to work out every day. Okay. It's it. It's not going to happen The average person maybe you can get them if you're good Consistently to work out to have structured exercise two days a week maybe three And that's it. That's average if they're doing a good job So the form of exercise that they choose needs to be effective at two or three days a week And that's why we talk about resistance training so much I don't know any of the form of exercise that you could consistently see progress at two days a week Like resistance training and that's why that's one of the main reasons why that's the the form of exercise We preach about so much. I keep waiting to see, you know more movement in in the direction of incentivizing people So, you know in terms of like gathering all this data and having stuff Available to people. Yeah, great. But where's the big, uh, you know pull for for for people to You know seed dollars in terms of like like lowering their health insurance costs like, uh, you know their work sort of covering a certain portion of that like I think we could do a much better job of actually incentivizing your average person to even be interested in that direction You know the problem with that is is Now first off with insurance, you do you get a little better if you have better health parameters Yeah, but that's but they've tried generic. You're right. They've tried to come up with, uh, you know And companies have tried this not very hard if you exercise you get this if you do that Then you they get they get slapped with discriminator Discrimination by saying oh you're discriminating against me because I'm I don't want to exercise or because you're you're fat shaming me or whatever So that's one of the big do you think that's really why a hundred percent really? Yes Wow, if you if you had a company and and you know by the way, japan does this There's a lot of companies japan you show up in the morning and they do group exercise I know this because Doug told me this is like one of the cultural thing you try doing that here You have a company tell everybody show up at 8 a.m. We're doing 20 minutes calisthenics You are going to get people who are going to say no you're discriminating me because I can't do it because I'm I'm overweight you're fat shaming me companies are like whatever the fuck you want Haven't we seen haven't we seen this with um Car insurance are there are there's some car insurance that now have this you can sign up for like their app and like basically Tracks your speed and tracks how how many miles you drive And then it then it actually gives you a better rate on your insurance based off of this Is that doesn't exist right now? I I believe so similar concept, right? I mean if you're they show that you don't drive very much You're a safer driver. You should get a little bit lower insurance I would think the same thing you should be able to do something similar With health insurance that oh looks like he's checked into the gym six days this week And he's been doing that consistently so we can we can the two things that I think are effective just based off of experience are Do you have good fitness professionals that are working with people because those are only times? I've ever seen long-term real success and then the second one. I'm going to say it again You need to design Cities so that movement becomes a part of everyday life if you design cities so that it's if you live in the suburbs Going on a cattle herding Yeah, you either go on a walk just to go on a walk or if you want to get anywhere you drive It doesn't make sense to well remember that is there a gym Justin that this exists I know we talked about this for I thought this was such a fascinating idea and I think it's up north somewhere in Washington Is it where the the roof is like solar power all the equipment is if you exercise it generates a fully green gym? Yes, I think that's cool. I always thought what would be cool is you could actually run and exercise your membership Produce something. Yeah your energy the more you work the more you work out the less you pay So, yeah, let's say you have a 200 dollar sweatshirt membership But if you actually you could actually put enough energy into the gym that it would take you down to zero Like how cool that now how successful is that is that gym? Has it done? I don't know. I had followed up. I don't know. I haven't actually looked at I think they looked at this like years ago Right, it was totally a novel idea back then because this is when like tech was really kind of adopting fitness And they're like what we can do like we'll have these You know these special treadmills that you can run and then that's going to power the lights and stuff in the gym And like they had all these solar Panels everywhere and stuff. I think it's brilliant. Where do you see where do you see the fault? Like where do you see that it would I don't see people caring? I don't see it working I don't think people are going to be Ever you're really about global warming, you know efforts like those people need to go in there A lot of people say they are but look at the right now. That's what I mean That's what I like to say I would think it would be well, you know, they I don't think they did what I what I was suggesting Which is reduce their their monthly fees. I think that is what would motivate you to do it There's there. I saw I've seen these uh like these fit challenges. Have you guys seen these where people say Um, if you or trainers who say if you if you hit your goal, your training was free Yeah, I've seen that before now. I've done that with clients now What I'd like to see though is the long term Are they able to keep it off doesn't work very well, right? That's my point with this whole thing. It's not very effective long term. No, you're right It doesn't work. Yeah, because what the fitness space does is it trades There's a 20% of the population that works out relatively consistently. They're constantly fighting over that 20% The 80% like we have yet to really figure out a way Yeah to get them to do something on a consistent basis. Well, I just think that's why we need more competitive ideas out there to try Well, so when I was a kid, uh, I remember what class it was it was econ or english We had to make a commercial with our friends. So do you guys ever do this in school? They're like make a commercial produce it and then we'll watch it and great Anyway, we had to make a commercial and I made my buddy and I did a diet. We called it the guido diet. So essentially He was like, you know, we made him like we stuffed the shirt full of pillows So he's like an overweight guy or whatever and then he signs up and I I'm guido and I'm like, all right He's like, how am I gonna lose weight? I'm like, don't worry. It's gonna work. It's just a bunch of blended meat ball No, I'm it's gonna work. You'll lose some ways. All right And then he closes the door and he goes through his fridge He opens it and grabs a donut and he takes a bite and I open the door and I kick his ass Every time you eat something you're not supposed to I'm gonna kick your ass, you know I lost 30 pounds in one week with the guido diet That's pretty good. Actually. Yeah, that's the only thing I could think of that would be effective. You actually get your ass kicked every time Yeah, so I'll be watching tonal and mirror. I'm really curious to see how the peloton's still kind of holding You know went down and it looks like it's going a little bit back. Well, they they also, um There's there's a that's like a niche group, right? Yeah There there's there is a big group of people that love cycling classes already, right? This would be so to me that that's different almost a different category Although the I would they would be considered as competitors For the same probably the market their market share they're going after I really think One is different than the other I think and I think peloton has a stronger foothold than tonal tonal is trying to create that That that group of people that love doing tonal already or mirror where peloton It are there's already huge soul cycle people and people that love cycling class And now you've offered them this ability to do this home and still kind of connect with their friends So there's already a great point. There's already a very strong group of people. It's already proven Yes, exactly where there isn't like these classes that are being held up with these digital tonal things and people are like Yes, now I can do it for my house. Yeah, so they're trying to prove that So I had to put my money on a big of a leap on those two companies Money is there, right? We have money in peloton. Yeah, so tunnel is not public, right? Obviously So we don't know what their financials look like, but I wonder if we can see no, I do Well, I don't know what the the exact so don't hold me to that I listened to an interview with the ceo like a year ago. They're they they run in the red So they're like many other tech companies, right? That's what I mean. I feel like the excitement is because of the user A user base. Yes because the user base is growing so rapidly That's where they get that valuation Yes, it's not because they're generating billions and billions of dollars. They're running in the red And that's another reason why I think they're so overrated is because this is this is all on speculation And yes, we're pretty accurate with things like snapchat and youtube and all these other and instagram like as far as those valuations You're not asking people that's the interesting thing is like, yes, they made a product But really they're their main revenue is the people they're using the product Yes, and they're selling those people and there's a lot different There's a definitely different behaviors around snapchat instagram facebook youtube Then there is with tonal and peloton and those type of and nobody's doing curls on the toilet You're definitely scrolling through facebook and nobody is literally addicted and spending six to eight hours a day Which there's lots of people spending six to eight hours a day on social media platforms. That's a very common very very I'm gonna take a left turn here. I just I read an article today About a young lady who young girl who as a parent I would be so proud of this kid Let me tell you about this little girl. So she's an eight-year-old girl scout And she set the record For selling girl scout cookies. You want to you want to guess how many she sold in a single season? Boxes how many what's the season a month a month two months? I have no idea. I have no idea what it's easy I'm sure did she get up to the thousand range 32 000 boxes over 32 000 boxes of girl scout cookies Now, here's the crazy thing somebody's hired. What does she do in here people thought that she got like a big transaction Or a big business sponsor to buy from them Not true The biggest order place was 100 boxes. Wow She reached 32 000 boxes out of everyone's seeing value and buying one box two boxes four boxes And everyone working together to try to be a small piece of a really big puzzle So this little girl. So okay, tell me was her honey. Well, she must have had a mission behind what she was doing Or she had some sort of a strategy. What was it? Yeah, just Going out we boothed 11 hours straight outside our house and sold 500 boxes in one day and it's in her mom This is her mom It's lily being lily. She does not like somebody telling her something is not possible. Ah Makes me emotional. You imagine if that was your kid. Yeah, it's just like no dad. I need to win the that's incredible So with one week left in the season, she was at 26 000 boxes So in one week she went from 26 to 32 000 in order to break the record. I'm so she broke the record She did. Wow. She's the record holder and what's crazy about that? There was no like hack Like she didn't get into a big company. No, she said the greatest dad isn't like famous and sold a bunch for her No, dude a buncher on ebay, you know remember the remember the kid like five years ago Who you did who hacked into like sitting in front of the dispensaries. I thought that was brilliant Oh, come on, dude. Are you kidding me? Yeah, that's scary. I thought that was brilliant. Yeah, you're gonna sell cookies I thought you were gonna say that I thought that's what it was It's like oh, she got in front of all the dispensaries. You got a free joint with every box of cookies Yeah, yeah, you're gonna sell a son But I mean if if you're gonna predict a kid's gonna be successful. I mean that right there Yeah, how old are you in Girl Scouts? How old is she? She's just fine eight years old Wow, yeah, I remember my son one one time. He was real young. He must have been six or seven And this was like one of those moments where you like tear up or whatever He wanted to sell uh Kool-Aid to to people on the block. So said sure, you know, I'm like I didn't tell him to do anything. I'm like, I want to see where his mind is at So we go to the store. How many flavors do you want? And he's like two and I'm like, okay I said, you sure you don't want like five or six flavors. There's no he goes. It's too many choices I want people just to have two and I'm like, okay Some thought that's smart. It's my kid. It's I love this right So then we do the whole thing and then we you know, I help him set up his little table and everything I said, how much do you want to sell? Each glass of Kool-Aid for and he got and he's thinking about it and we had this discussion He's like a dollar two dollars and I'm really trying hard not to direct him in any way, right? And then he's something he said something one of the most brilliant things he's ever said. He goes I think I'm going to make it free. I'm like free. I'm like, how are you supposed to make any money with free? He goes when people get the cup and I ask me how much I'll say it's free But you can give me however much money you want If you like to come So you got this cute little kid telling you that and it worked, dude He would say people were like how much he'll give five dollars probably for 11 a this one guy He's like how much is it in my son's like it's free You can give me whatever you want the dude's like 20 bucks, you know 30 bucks He made how am I so like he had like five people show up. He made like a hundred bucks I love that. Yeah, that's such a good. Yeah, such a good thing to do. I uh, uh, I was reading I think it was a scientific article, but basically like I just found out that They were able to find In the permafrost these these worms that were 50,000 something years old That basically they thawed them out and immediately after they thawed them out. They started to to eat And come back to life completely That's fucked up if it makes if it's true It like it makes them the oldest living species that they that they found 50,000 year old worm and it's it was in Suspended animation suspended animation. Yeah. Oh, that's how crazy is it? I almost feel like, uh, you know, I don't know this always takes me down the sci-fi route Yeah, you know, is this going to be okay? Yeah, are we well? You should look at the picture if you zoom in, of course It's like it's like Godzilla lord has like these little teeth and it looks like one of those tunneling worms you know from uh Dune or something like that, you know or tremors or something. It looks like one of those kind of worms Is freaky it's going to get inside someone Imagine not getting all big and large and you know start eating us. That is wild You know, they I've heard them say I've read some articles on permafrost because uh, you know Because the the climate is warming up That a lot of this permafrost is is melting and they're afraid that there may release ancient Viruses yes that our bodies have no resistance and no immunity to you know hundreds of thousands of years old Viruses that come out and you know like next thing, you know You know, I always trip out when I hear something at 50,000 You like how how do they pinpoint down to that like is it's carbon dating is how they do that right? Is that is that how they would do it? I don't know how they do that with the worm Yeah, I know Oh, you know what they probably did with the worm is they probably dated the soil around it Because I mean how you gonna date the worm that's what I'm saying cut it in half Count the rings He fucking kills above my pay grade. I just know what I read. Yeah, Adam's always I'm hella skeptical. This is not the shit. I am that's a scientist know this. Yeah, they're like yeah, his birthday was March 13th, and it was What the fuck how do you figure that out a worm person to be at 50,000 years old? Like I feel like it's just a bunch of old scientist nerds guys like taking like a random guest Like what do you think and they're just throwing numbers out? They're like, yeah, we'll go with that. Who's gonna tell us we're wrong Yeah, exactly. Yeah, that's what I'm saying like who's gonna argue with us I am I'm gonna argue with you fishing bait. Yeah Well, I know the I know up until then or if this is the oldest living species the The oldest living animal currently I think was a shark right that they found in the waters of greenland Oh, yeah, someone just shared that with us. It was like hundreds of years old 200 years 300 years old was 200 300 Like 268. I think it was someone shared it to us right as the oldest shark. That's for sure dude Isn't that weird? Yeah, like you like somebody the you know the 1800s gonna like fed this shark Yeah, you know, yeah, yeah, there it is 272 years old. Wow, uh and as much as 512, huh Does it still have that's a nice range that they how did they come up with that range wonder what that shark has seen Yeah, I know right that's crazy. What's the oldest? What's the oldest thing you guys have ever seen like not living But the oldest have you guys been to like Rome or oh, yeah, like in paris like yeah Go into like seeing someone like the churches and things like that. Yeah, probably that like I mean how old is Lou that's pretty old too, right the Lou the stuff in the museum is incredibly I mean there's stuff in there. That's thousands of years old. Yes, that's probably the oldest I was immediately thinking like old growth redwoods, but that's boring. Yeah. Yeah, that's cool. Yeah, that's pretty cool I I like whatever it always uh nothing I can literally look at something that's old and stare at it for hours So just imagine, you know all the stuff that's been around it and what it's seen. Yeah, yeah pretty wild I have some uh controversial stuff that Doug loves for us to talk about. Oh hell. Yeah He always gets excited. Look at his face. That's the face of someone who's excited He's got his finger on the edit button right now I just uh This is more your wheelhouse sal and so I just I I want to have this discussion because I'm I'm curious right I just the strategy and the thought process behind this So this last week, uh, uh oakland mayor passed this This deal where he is They're gonna give $500 to 50 are people that are 50 below the poverty line So people who are poor really really poor. Yeah, and I read deeper into this by the way because I kind of mentioned We mentioned it lightly off air before and then I kind of went down the rabbit hole to kind of read more I think it's what 500 bucks a month. Yeah, it's 500 bucks a month. And it's the idea is that what's that? What's that call where the ubi? No, no, no universal basic. Yes. Yeah, ubi, right? So, uh, That's the idea is they're testing that and they did this I guess a year a couple years ago in Stockton Stockton tried to do this before too And now they're trying to do it in addition now I know the the art at the headlines that got all the controversy was the Uh, that it was excluding white people Yeah, but it what I read deeper into it and it doesn't fucking matter It's going to exclude a ton of people anyways the math doesn't even make sense So they've got like private money and I want to say it was in like nine or 10 million dollars or something like that Okay And when you do the math on how many how many people are 50 percent below the poverty line You can't even cover all, you know, all the minorities much less the the white people But one of the criteria is you have to be a minority. Yes, you can't be white. No So if you're a poor white person you're fucked Yeah, yeah, so I obviously two thoughts on that one that's uh explicitly, uh, racist So but we don't need to talk about that because it's obvious if you're excluded from something explicitly in law because you're a gender or specific race That is the definition of of discrimination. So let's cut that out for a second. Let's just talk about universal basic income I like universal basic income as a replacement For our current welfare system not in addition to I think that's ridiculous if you add to the current bureaucracy and Welfare system it makes no sense It's just going to cost way more money and it's not going to help anybody really and maybe in the short term But definitely not in the long term If you replace welfare, here's why I think it's absolutely it's a it's a better option First and foremost that people don't realize this but the bureaucracy that administers and manages welfare That means all the government agencies and regulation a lot stuff costs a lot of money So I don't know what the number is but just it's something along the lines of for every dollar that goes to someone in welfare 50 cents goes to pay some person to manage it and administer it It's a ridiculous waste of resources. So what I would do is I would cut that Eliminate all of that and just give people just go direct to them. Just give them cash So automatically you reduce you save a ton of money. It's more efficient and then the second reason is because I think If we're going to give people money I think more often than not there's going to be people who are going to spend because people need to be able to Spend it the way they want to and sure some people are going to spend it on stupid shit But there are going to be some people who take it and invest it in business pay for their kids school Pay for their education and they're going to have a better opportunity to lift themselves out of poverty now in theory This sounds like a pretty good idea But the more I think about it it doesn't make that much sense because If you gave everybody $500 to me, I mean everybody so ubi right so everybody Well, the way I would do it would be like a negative income tax So you you down a certain level then you start to get money not everybody not everybody No, it doesn't make sense to give you know Elon Musk, you know, okay So then so then only at a certain income level they get it But now wouldn't that inevitably bring up milk and gas and everything you mean for inflation? Yeah Not any more than in the current welfare system if anything it would probably Reduce it a little bit because like I said the wasteful The wasteful aspects of it Yeah inflation is always an issue But if we take it from money that we've collected It's not going to be as inflationary now if we print money That's when it gets really inflationary But if it's collected through taxes So with a negative income tax the people paying the tax on it would pay for the people Who are receiving one of the drawbacks with it is is the same drawback you get with any system like that Which is you you may incentivize people to never take care of themselves and this is actually statistically True in many cases you see generations of people who They lose their sense of meaning and purpose and they just collect their Check and then it just they never lift themselves out Of poverty or whatever and we saw this we saw this huge reduction in poverty Until we implemented the great, you know like war on poverty This was a thing that happened decades ago and then poverty stuck it kind of stuck and really didn't change After a while, but yeah, it saves money, which is why I like it and I think it gives people more freedom So I know that there's some people who are poor who if you give them a check instead of telling them We're going to give you some discounts and housing some food Some people will take that money and go and spend it wisely for themselves Because they know how to spend it better than for themselves better anybody else And then they'll lift themselves that that would be that's my theory around yeah And I think I mean I'm totally on board with that I think that's you know, that would be a great way to to see like The only thing is is having a structured kind of Plan for them to transition into like I don't know I guess I was thinking of Something I saw with with the homeless community where there was a program where they actually had like a couple steps involved where You know, you get a certain amount, you know per week You get a you get housing and then if you show your efforts in a direction you get job interviews They kind of like level it out and tear it out. So that way it kind of reintroduces you into society I don't know that you know just given money without any kind of program or plan You know, we'll see like what that would do So now obviously the amount of people below poverty Because our population is rapidly growing that would it be obvious that is also by person growing too, right? So person to person but percentage wise. That's what I want to know. It's about the same It's it's not it's about the same now if you look at their real purchasing power They're they have increased in wealth as well all levels of increased in wealth. So somebody today Impoverty has way more than somebody has way more purchasing power with what they have Well, I mean it was somebody 30 years ago It was just a decade or two ago when you would have to be rich to own a flat screen tv Right. So innovation to have you know a cell phone where you know, you see, you know people Hey, is somebody right now in lower middle class has more stuff than The than genghis Khan did or the emperor of rome did because it didn't exist innovation has made these things available to people to where um, you know, you you you're you're obviously You know in context you're lower middle class, but you're still way better off than someone was 30 40 years ago But yeah, back to what you're saying, uh, justin that's always the the drawback. However, you know, it gets in the way of that Laws that that actually tell companies and people that they can't pay people Less than a certain amount because you know, it's so fresh you price them out You know if the minimum wage is ten dollars And somebody's like, you know what? I'm gonna I'm gonna I'm gonna turn my life around I got no skills got a prison record Exactly I was gonna say this is where like ex cons have such a difficult time like even Living outside of being in prison. Yeah, so you're gonna go to a job and you're competing for 10 or 15 dollars an hour That company has really no incentive to hire you give you a chance But if you go there and you say look, I know everybody right now is asking for 10 I'll do it for five Now the company's like, oh, you know what? Let's see what happened. Then you start to build experience shot Yes, yes, and it gives them that opportunity. So that's one of the things that you know kind of annoys me I would like to see a lot more. Yeah speaking of cool stuff, uh, some studies came out on cbd showing that it improved cognition in people with Alzheimer's and it reduced the amyloid plaque A build-up that is one of the the things that causes the issues with Alzheimer's So cbd and cannabinoids in particular, um, maybe a treatment now you've been following this space for a really long time Are you seeing the amount of research? Just like is it rapidly growing? I feel like you you mentioned cbd stuff now like studies that are coming out You know, here's the thing they make way better than what they were just five Absolutely, you know, here's one of the wonderful things about uh, uh cannabinoids, um and there's a lot of them By the way, it's not just cbd. You know, that's why if you ever use A cannabinoid product you want to get something that's what they'll call full spectrum Right, it's like the whole plant because they all work better together You don't want to isolate one because you really minimize the potential benefits You want something that has them all but the studies are Are remarkable and really if you want to think about this way, I've heard it explained by Uh, some some scientists in the field. I thought this was a brilliant explanation The cannabinoid system is like a light dimmer switch Okay, so a light you turn it on or off. So it's bright or it's dark What cannabinoids do is they activate this system in the body that will dim the light or turn it up So what does that mean? That means if you have an autoimmune disorder, uh, let's say you have crone's disease Where your own immune system is hyper reactive and attacking itself Then it would dim the immune system a little bit to prevent this from happening So now when you when you say that so I have an autoimmune, right? My my psoriasis is considered an autoimmune I know certain things flare it up like say if I eat excessive amounts of sugar or dairy or gluten So are you saying to me that theoretically I should be able to Say I did one of those things that would would offend that right if I took like, you know, the full spectrum hemp With that it should mitigate it. It should be less It should be less bad on my so I should see less of a flare up because of that potentially But it's more of a long-term effect So it'd be like if you're using it on a relatively regular basis Yeah, so it's not like a acute effect There is an acute effect if you take CBD you do feel chill relax a lot stuff But then over time you start to see these kinds of effects, right I was going to ask you in terms of like in the study was it Real high concentrated doses or was this over a long period of time with just, you know, kind of regular You know, that's a good question. I should look that up. I do know that CBD and a lot of these studies is used at pretty high doses in 25 milligrams 50 milligrams Very safe For most people very very safe for most people it can affect how your liver processes certain drugs So you might want to make sure if you're on other medications If it's not going to, you know, change the half life or whatever they call it of the of the medication But yeah, I'll look that up and I'll I'll I'll get that that that number for you But yeah, it's remarkable because you know, we're dealing with a lot of chronic Shit in modern societies and the medicines that we create are just like symptom control, you know Nothing really like I was saying with the immune system people with, you know Immune systems that are depressed they show that CBD ramps it up. So it's like it balances you out This is what's so promising about, you know, that space and also with mushrooms as well Like they have these sort of adaptogenic type properties where they can they can work, you know You know in tandem with with certain medications and other treatments that you're doing Yeah, I remember years ago when I was really getting into this I remember thinking how bullshit it sounded like oh, so can abinoids Help everything like that sounds like snake oil But when you look at the receptors that it attaches to They're one of the most abundant in the in the body. They're found everywhere And so if it's like a light dimmer switch For the whole body, right? Well, then it's going to balance thing out So this is why if you take, you know, people's experience, for example We work with a company called Ned and they have the hemp oil The messages I'll get from people range from it chills me out to it gives me energy And you think how is that possible? Yeah, because it's that balancing thing So it just makes you feel better and if that means you need a little more energy Or if that means you need to be a little more relaxed Then you'll probably get you know what you're kind of looking for very interesting Hey real quick before we get to the questions head over to mindpumpfree.com and check out all of our free Guides, it's great information. We wrote it. So it's really good. Go check it out. All right. Enjoy the rest of the podcast First question is from emluweber Working from home getting steps in is much more of a challenge If I have an hour at the gym, should I lift the entire time or sacrifice 15 to 20 minutes to get some steps in for the day? What serves me more? Okay, so they both have value Waits are going to serve you more. Yeah, if you had to pick one Pick the resistance training. You're still being active while doing the resistance training But you're also simultaneously Sending a very beneficial adaptation signal to the body which is build muscle Which burns more calories makes you more insulin sensitive balances out your hormones more It's just going to serve you better now that being said Uh, you should do that and add steps if possible because being active is just the only way I see this This question even makes sense as if somebody's like on this like very strict time restriction Like they have they have lunch. They have a lunch break and that's when they normally work out And so it's like 12 to 1 that's they have to get in get out Uh, if I'm if I have and I've had clients like this So they're they follow a resistance training program in that window and then I try and get them to Hey when you get home from work How about go for before you just stop your day go for a half hour walk or extend your walk with your dog Or you know walk with your spouse park really far away And like you have more strategies that you can implement where it promotes more activity in in different parts of your day Yeah, because I would I wouldn't I wouldn't allow a client give me the either or right kids like it I'm either going to do this or I'm going to do that which one I'm only going to do one It's like no that they both should be in your lifestyle. Yeah, so I actually had a few clients like this They were executives and they were very like no I only have time to come to you and then the rest of time I'm at my desk and that's it and I actually did a couple experiments with them and I said Let's try something I said, let's try something because and they were very science heavy kind of people So I pulled up studies to show that productivity Improves through activity. So I said you're obviously very serious about your job. I said, let's do a test Here's what I want you to do every hour Take a 10 minute activity break. So every hour Take 10 minutes and just go for a walk walk the office walk around outside at the end of the day See if you've been more productive or less productive at how do you feel and every single person that did this Said that they got more done. They were more creative and they had a better day at work So it's funny because taking the time out to do that You think i'm losing that that time But the reality is you get you know more time in terms of productivity and creativity because when you're working It's not about I mean, we you know, we've all owned companies. I don't care how many hours you clock in I care about what you did. That's right. You know, so the outcome Yeah, so you eight hours, but you did one hour work worth of work. You're fired Isn't there there's a there's a study they did on that right then they do a I don't know if it was a survey or an actual study of like the average eight hour person that works The amount of productivity is actually like yeah, I wonder what that the average of like how long you can you can Keep your focus on one specific thing That's why you're you're seeing a lot of success with some of these companies since covet that did like, you know Even before covet happened you saw some I think microsoft did it where they got rid of fridays Where it's a four day four day work week where you're working longer hours and they found an increase in productivity Because I think the average person who works the five eight hour day shift. I think I think that said two is filled up with fluff Yeah, you're on you're surfing social media instead Yeah, when I'm when I'm writing or doing something like that requires me to sit down and be intense If I get up and do a trigger session in you know, every you know, couple hours or whatever way more productive Way more productive. I get way more done So it's actually when I'm stuck and and I'm in a train of thought and I can't move forward Or like I need to come up with something I have to go for a walk and then it just you know It takes some time to come movement movement Stimulates a creative thought if 100% does it does think about your best idea also increases mood too I mean way better mood after you move around. Absolutely think about some of your best ideas They usually come from you moving and then kind of being present So you're there in the shower or you're walking and you're just kind of looking around not distracted Oh, man, I got this idea or I figured out this thing. I don't know if that's pretty good for that, too You in the lots of brilliant ideas there. Are you in the moment when you're taking a poop? Oh Pretty sure I started a few companies in there, dude Adam this new company's they weren't successful, but you have no you have no idea Sal. They went right in the toilet, but it's all good It is this shit. Yeah Next question is from ali greenway Is counting your weekly calories just as effective as tracking your daily caloric intake? Yeah to an extent, right? If it's extreme like let's say you're Let's say your total weekly calories is 14,000 calories You eat them all in one day and the rest of the days you don't eat anything then probably not But here's why I like weekly calories over daily calories. It mimics real life more. So what I mean by that is Real life. You don't eat the same exact macros and calories every single day That's how bodybuilders and competitors eat and it's very monotonous. It's not a great relationship It's way more neurotic that way too. Totally gonna keep tracking every single day and you know Yeah, this does allow for a little bit of spillover and and you know You'd have a little bit more of a high day a little bit more of a low day But I mean you got to be definitely paying attention still it's gonna add up. Yeah, I like it better I like it better. I like having high days and low days again. It mimics real life I can listen to my hunger cues my energy. I can read my body. Yeah someday. Oh, I'm gonna go Saturdays I like to go out to dinner with my wife. That's a higher calorie day and whatever if you do it like that I think it's better both Behaviorally, I also think it's better metabolically in my experience. I get better results when it's not the same every single day Well, our our bodies and our metabolism existed before time and days You know saying so, I mean it's that's one of the things I always try and get my clients out of like We have we've structured our whole lives around these schedules of Monday through Friday and that these hours in a day and like None of that stuff is it's we made it up You know saying before that we had a metabolism and we had things and you still burn calories, right? It doesn't know by a clock what how you are going to burn or not burn So I do like the idea of paying attention over over a week versus, you know Being hung up on every single day every single meal It's just honestly though the the best answer to this is it's whatever works best for you Whatever one that you will do the most consistently, right? So if you're somebody who will be more consistent with paying attention to these things and actually Watching it tracking it and you do better by just adding it up at the end of the week And then evaluating how much exercise you did and saying, oh, I'm in a surplus or I'm in a deficit Then by all means do that if you're somebody who needs to hold yourself accountable On more of a daily basis, then I understand that also so you could you could technically stretch this out for a month You can go months at a time, you know, it's funny though physiologically speaking They've done studies on bodybuilders have done this forever But they've done now they have studies to support why bodybuilders have had this kind of experience where They compared people dieting and one group did the same, you know calories deficit Consistently in the other group had a deficit and then would have like a week or a few days where they'd eat more And then they go back to a deficit type of deal Kind of like bodybuilders Refeed days or whatever and they found that the people that that increase the calories every so often Actually did better. They kept more muscle and burn more body fat. So Physiologically speaking, there may be something there. I speak more of the behavioral aspect I think it's superior for most people Behaviorally and I think that's the most important thing to focus on anyway Next question is from Sebastian Ortiz. How do I train for aesthetics while staying detached from my body image? Oh, yeah, this is a good one. You know, uh, it's you can't not do something So in other words, you can't say to yourself don't focus on aesthetics like what does that look like Rather take your focus and move it to something else do that first and the most effective thing I've seen With clients and even with myself to get them to stop focusing so much on how they look It's the focus on their performance. The reason why I like performance is it's objective So you're either stronger. You're either can do more reps or you can't It's also now you can get obsessive in this direction too However, for the most part If you're getting stronger and more fit, you're doing a lot of things right, right? You're doing a lot of things right You could lose weight and do a lot of things wrong, but getting stronger and more fit Typically you're doing things most things, right? So take your focus from aesthetics and focus purely on performance And uh, have some fun with that and then from there you can move to detachment Now, do you not believe that you can be objective and pay attention to watching yourself build or lose muscle too, though How how hard that is I know but I mean I The reason why I want to bring that up is because I know we talk so much in this like always pushing people in this direction of like You know, don't focus on aesthetics focus focus on performance yet When I was competing I was not focused on performance. I was focused 100 on aesthetics pretty you're pretty advanced though I know I I know but I I I don't want to make people think that they can't go work in that direction Like you you just you don't have to uh, you can look at yourself in the mirror and objectively say I've been working on my shoulders and I can see they are more developed now You know and because of the work that I put in I have grown my shoulders by an extra inch or for every body part and be objective about it and not identify with I am small or I am big or I am fat or I am skinny like you are not those things But you can objectively look at your physique and say I went and I'm following maps aesthetic and I picked my shoulders and my calves as my areas of focus And I've been good on my diet and I've been watching and I can objectively say they grew Yeah, so I don't it's it's another that's the next I would say that would be the next step Right because when you can get to that point where you can look in the mirror and in say to yourself I've been treating my body good. I've been treating my body well. I've been taking care of myself I can see the physical, you know reality of that Then you're doing great. The problem is uh, everybody identifies with most people do I was going to say some sort of in between of what you guys had mentioned in in terms of of following a very specific Program to the team trust in the process But maybe not so much being neurotic about like checking in the mirror and maybe not like Incorporating that as a part of it just you know going through a really good thought-out program that's not like you're in there trying to Guestimate you know and really hyper focus on these body parts as much as you're doing all the work You're putting in the work and then coming up, you know in with a check up like at the end of the month And then you know starting to kind of bring that side in a little bit more Yeah, you know, it's funny the the irony is right the people that I've known who more consistently Detach from body image are the super obese now They don't do it because they're they're they're being healthy about it. They do it rather because They're trying they don't want to see the reality. They're avoiding it. They're avoiding it. Yeah Have you guys I've trained so many people I've had clients that have told me literally that said Adam, I haven't looked in a mirror in five years Yes, I remember the first time I heard that it blew my mind like wait you don't brush your teeth No, I don't brush my teeth. I never I don't have the lights on when I get undressed or dressed I do in the dark and they don't look in the mirror I heard that and and I couldn't believe when I heard that but it makes perfect sense because I used to think to myself. How do you become a hundred pounds over late? Don't you see you know when you're getting there? No, they actually detach from it so effectively That they don't removed it. They've completely removed it. So very interesting. Yeah I definitely think there's a way you can do this and not You just have to know that you're potentially playing with fire because most of us are driven to the gym by our insecurities So if you know that and you're aware of that and then you're Obsessing over the way your body is looking or not looking then. Yeah, this this is definitely This is a rabbit hole. You don't want to go down But I also think that if you've been lifting for a long time and you're focused mainly on health But you say hey, you know what I really want to challenge myself this year And I'm gonna I want to build a body that like I you know, I think I can do that I think I can get abs I think I can build these shoulders and these arms and I'm gonna follow this and I'm gonna stay consistent and see what I can do I think there is nothing wrong with doing that and being very objective about Are you doing a good job or not going to do your job? Just don't allow yourself to identify with that That's who I am. I'm either weak or I'm small or I'm big or I'm buff or I'm not It's just a result of have you been consistent with what you your plan that you put in place Next question is from so for all training Did you have any strategies in your personal training business to create efficiency or automation? When working with and managing a lot of clients at once? Yeah, this is a good question and because in some ways automation Improves your service and your value and in other ways I've seen trainers Automate and it reduce They're they're the value that they provide clients So I think it's smart if you want to be a really effective trainer What I mean by effective is you you really change people's lives you really get them To you know, create a lifelong good relationship with exercise and nutrition If that's what you want to do You should automate the business side of what you're doing, which is managing their payments managing, you know When they're paying they're scheduling that kind of stuff But never never automate their training or the nutrition because Then you lose the individualization and you lose the on-the-fly ability To manage and change as people's feelings and attitudes and lifestyle type of change I've seen trainers automate everything and then it becomes nothing more than just uh Different strategies like you know in order to be more efficient a lot of times they'll end up doing Uh Small groups, they'll stack some of their clients together and trying but you have to realize like you know Just inevitably your your service is going to go down just a bit because you're not hyper focused on the individual Like now you have a couple people to account for you know, and it might work For a while, but it just depends on on your business model. Maybe maybe that's part of your business model Maybe you know even group training is something you're trying to lead into I went the other direction I went I went in reducing and providing more value and so You know, I started looking at the price point that I was putting out, you know for each client And that became sort of a barrier so that way I could slow down a bit provide better service And then I got a better result out of my client because you know, there's more buy-in and plus my business flourished So I like the way that you and I'd love you to explain how you did it I love the way you've charged your client because the traditional model is clients buy Packages of sessions so you know 10 sessions for you know $1,000 or 20 sessions for whatever But you did it so that they paid you monthly, right? Yeah, they paid they paid monthly a flat fee And basically, you know, I gave them two options. So that way they're either part-time or they're full-time And so this requires them to commit To any of scheduled, you know days that that were marked in the calendar that they they show up or they don't show up I'm gonna be there and if I'm not there I'm paying them back or I'm like, you know, prorating it or whatever that is But uh, it takes the accountability It puts it back on the client and that way too I can be I can have consistent revenue each month that you know, I can account for So so part-time would be like I pay this much, but and I can come see you two days a week full time Right, I pay two to three times per week versus full time was you know, I was going up with four or five times I think that's really really brilliant. So, um, I love this question. Um, and there's been like Several things in my career that I think I got better at as far as my organization and how do I manage so many You know, scaling up on how many clients from 10 to 20 to 30 plus Um, the best thing that I ever did and it took me along. This wasn't even that long ago It was just shortly before mine pump started. Did I really Get this and the reason why I was able to do this is because we are now and this is why I love All the tools and the apps and things like that now to Salis point I agree fully automating some things like that that just they need a personal touch Are are so are so important and you may you know, you may decrease the value in in your service if you try and automate everything But what I used to do as a trainer is I used to do all the legwork the tracking the writing down the You know, I was the one doing all that and I flipped that on its head towards the end of my career Where I began holding them responsible to deliver all that information to me That was a huge game changer for me as far as time suck It also We did out the not serious clients if you were not willing To weigh yourself in the morning at night You were not willing to add put your food in your in your food app every single night If you were not willing to track your steps every single day for me and you log all of that information And then deliver it to me Then you weren't I wasn't going to train you if you did all those things it made my job Extremely easy. Then I all I had to do was sit down Assess in a week see where where her weight has gone up or down and what she exactly ate Look at her food logs and then we get in one session. I could critique that entire week I could educate and teach I can drive the programming from there Do I need to increase intensity? Do I need to lower it and modify it? Do I need to increase steps from there? Do I need to bump up her calories? And she had to do all the tracking for me I didn't do any of it and you bring it to me and then that allowed me to take on way more people Then the old version where I'm writing everything down. I'm measuring everything I'm weighing and doing all these things. I'm the one who's like writing the diets out and the plans out like nah I got away from all that when we talked on the podcast a long time ago I talked about how I used to make clients track their food for a week or two before I would even start their their session And that was first to get are you even serious enough to track your food for a week? If you're even considering working with me and a lot of people honestly that weeds out like 50% Yeah, 50% of the people won't even and I always know they're not that serious Like I'm not even charging you yet and I can't even get you to write out your food for a week And you're telling me you really want to learn and you really want to figure this out Like no that client's going to cause is going to be so much work for me To try and help them if they can't even help themselves for the first week So that right there really really helped now this this speaks to the experience trainer who has a lot of value and has the ability to Still have a business while weeding people out right now the new trainer might not have that luxury right? I mean, that's that's the thing. That's why I question like this I like a question like this, but you have to understand there's that's why I meant there's when you first started Yeah, I took everybody. I took every it didn't matter the time become more didn't matter how inconsistent you were I need I needed the experience I needed to build my book and and that's a good thing too, right? Like if you're just getting started as a trainer, you don't want to come off as pompous and like oh, I only take the serious people It's I don't know what you're doing. Yeah, you don't know what the fuck you're doing Anyways, you need practice. You need practice. You need headaches. You need all that bullshit You know like Gary v says eat shit for nine years go through all that process for a while Then when you get that down then you can start to do things like this where you like Justin moved to a Super high-class people that are spending top dollar. That did not happen for a while. Yeah, you couldn't do that in your Everybody for years. Yeah year one. You can't say oh, you can only work with me if you have five or seven grand budget a month Like yeah, get out of here. No, not a lot of trainers can do that You gotta wait till you figure it out you get the timing you know all the nuances involved Uh, and then you you start looking back at what what's gonna benefit my business the most How can I structure that how can I get buy-in from you know potential new new prospects and and and then you go from there Well, I do believe though even if you're a new trainer you can move in the direction that I'm talking about you just might be a little more Flexible on still taking somebody right so maybe where I'm more of a hard ass from so I'm sorry I'm not even going to take you Maybe you still take them and try and move them along and you learn from them and they learn from you But you definitely can I mean we have all these tools now It's not that expensive to get something that tracks your steps There is my fitness pal fat secret apps that are super easy to use most everybody has access to like a scale I mean we all can text back and forth so easily so we can now and this wasn't like this 20 years ago 20 years ago We didn't have all this we had Binders and files and we had to write everything down like a lot of this stuff can be tracked right in your phone And you should you put a lot of the responsibility because here's the deal Well, they learn from it Well, and they also have to do this the rest of their life They gotta do this the rest of their life at one point or another they gotta learn to start doing this Yeah, and what you mean by the rest of your life by the way for listeners are like, oh my god I have to add my food up every single no no no you do for you do at first to learn what's in food After a little while though, you can Tell what's in the chicken breast and know where you're getting your carbs and you can it just to bring To have a baseline first. Yeah, just you're going to school for a little while That's right. Yeah, my strategy was a little bit different towards the end. I Similar though, right? I still took almost anybody who who wanted to hire me But if they weren't consistent didn't show up I just took them off the schedule and I'd tell them that say look here's the deal you missed two workouts It seems like this real tough for you to show up right now So I'm going to take you off the schedule But you because I have other people I can put I can put in that time You let me know when you're ready to come back and that usually would weed people out or They would start to show up and be a little more consistent. The reason why that was my strategy was I tried to meet people where they were because I found that I actually found success When I would get the occasional client who didn't want to do anything else but show up once a week I don't want to do anything else, but I'll show up once a week and over time I had a few clients that I did this with over time They came two days a week three days a week did it on their own and then they started to really make those changes But yeah, if you're showing those signs of whatever Obviously, I'm not going to waste my time and so I just say well, okay, you know I used to do that text them. Listen, you know, you missed another workout or 20 minutes late I'm going to take you off the schedule You know, let me know I'm going to put someone else there You let me know when you're ready to come back and usually they would come back Sometimes I'd never hear from them again in which case, you know, you're weeding them out Look, if you like this podcast and you like our information You have to head over to mind pump free calm and check out all of our written guides We have guides on almost everything from building your arms to your butt to burning body fat Even for personal trainers, we've have guides for personal trainers All of them found at mind pump free calm You can also find all of us on instagram. You can find justin at mind pump Justin Me at mind pump sal and adam at mind pump adam Emotional intelligence You have to be able to understand the filter the way other people are looking at things And if you don't understand and comprehend that you will never ever speak to the mass audience You're only going to speak to a selective few Leadership is the most important element of any