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Brand Flip: a Conversation with Marty Neumeier and Brian Sooy

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Published on Jul 9, 2017

Brian Sooy and Marty Neumeier discuss “The Brand Flip,” a whiteboard overview of how customers now run companies, how you can profit from it and create more loyalty with your customers.

Download the transcript free at http://bit.ly/2tDarOo

The Brand Gap. Zag. The Designful Company. With each new book, Marty Neumeier re-defines the role of brand and its influence on your customers.

"The Brand Flip" defines how your customers influence (and own) your brand. As often as brand managers and communication professionals like to think a brand is all about an organization (it's not), Marty’s insights and experience prove we have a long way to go in understanding the discipline of brand management.

Look for the Raise Your Voice Podcast on iTunes for insights to help you engage your customers and transform your corporate culture by flipping your perspective on what it means to create and nurture a meaningful brand.

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