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The Power of Crowds: Social Sentiment and the Future of Film

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Published on Nov 29, 2012

Twilight: Breaking Dawn - Part 2 continued to infiltrate the Twitterverse during Thanksgiving weekend, with competition from Box Office leaders Skyfall and the newly released Rise of the Guardians - according to the University of Southern California (USC) Annenberg Innovation Lab and IBM Film Forecaster, a Social Sentiment Index.

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