 Take Tai Lopez. Okay. And no social media exists today. It is 1989. What is your approach going to be if it's 1989? So it's harder because back in 89 most of your businesses had a huge physical. Harder 89 or harder? Harder 1989. By far, right? So I would still do the same principles which I basically like what you say. The reason people build a personal brand is because the one thing you can differentiate for sure is your personal brand. There's zero way somebody else can be you. I would do the same thing. I would go into... I would find markets that are competitive yet I could put one twist to them. That all of a sudden it's blue ocean strategy. No competitor.