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Dulux WeatherShield Sun Reflect - Hindi Version

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Published on Apr 13, 2012

Have you ever heard of a paint which keeps walls cool?

AkzoNobel, the world's largest paints company and the maker of Dulux paints, has launched Dulux WeatherShield SunReflect a revolutionary exterior paint that reduces the temperature of walls by up to five degrees.

Dulux WeatherShield SunReflect is a unique product which has been formulated to combat the Indian climatic conditions. Regular Emulsions absorb the heat causing infra red rays of the sun, causing the inside of the house to heat up. Dulux WeatherShield on the other hand, created using SunReflect technology has higher Solar Reflective Index(SRI)-the ability to reflect the heat causing IR rays. Because of this technology, WeatherShield can reflect IR rays by upto 90% higher* as compared to regular exterior paints. higher Solar reflectance of Dulux WeatherShield has been certified by the Centre For Energy Studies and Research (CESR). Not only that, the cooling effect that Dulux creates on the walls turns out to be an energy saver if the paint is used as per prescribed systems.

The Dulux WeatherShield SunReflect launch will be supported by a 360 degree marketing campaign comprising television, radio and outdoor.

About the TVC
The television commercial for WeatherShield, centers around the extremity of temperature during summers and how it makes you feel within your own home. The script tries to replicate the same setting with an interesting twist.

The entire film takes place in a lab setting wherein two identical looking homes are dipped in separate paint cans and in turn gets a fresh lick of paint. The houses' are then placed onto two freshly planted flowers on a grassy surface. As the film progresses they are exposed to heat source which acts as a surrogate for the sun. The house painted with a 'popular' paint sees a droopy flower while the one that's painted with Dulux WeatherShield SunReflect remains fresh and happy because this exterior paint keeps your home upto 5 degrees cooler. The film also draws a humorous parallel by replicating the entire set up with 'popcorn' instead of the flower. The sound of the popping popcorn amuses as well gets the message right across to the audience.

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