 Today's video is going to be about how to close an impossible lead. I want you to think about it for a second. The fact that you get a lead, I don't care what kind of lead it is. The Facebook lead comes into an internet lead. Somebody calls on the phone. Somebody drives up on the lot. Look, do you think you would be getting the lead if the customer was 100% satisfied with what they already had? No, somebody might be 99% satisfied, but they're not 100% satisfied. Think about it. Do you think that your customers are just sitting on the couch and saying, man, let's go screw with some salespeople today. Let's send in fake leads. I don't think so. I think what we think is that we're looking for the low hanging fruit and looking for something easy to close. Well, easy equals broke. Hard equals paid. So what I want you to do is love to do the hard stuff. And all the salespeople, I say this all the time, we're the Arab, the worst salesman in the history of time. All the salespeople are looking for the guy that says, Hey man, I'm ready to buy. But when someone reaches out and in any way, shape or form, you must be ready and prepared to scratch that itch. Well, how do you do it? Well, it's really simple. Let's say that we get a lead and we're going to call this the impossible lead, right? And it comes in through an email. What I would recommend is this and let's say there's not a phone number and you're like, well, man, this is a weak email. It says, what's your best prize? Think about that. How many times you get an email that says, what's your best prize? There's no phone number. You don't have a way to text them. You don't have a way to call them. What do you got to do? You got to figure out a way to get the customer engaged. I would call that almost the impossible lead, but nothing's impossible except for those who are weak. I would recommend sending a video. See what happens is when people send in leads and we'll call it the hardest, the toughest, most impossible lead out there, those people being responded to by text, by an email, just by some form of ad copy, doesn't move them or motivate them. You know what does video, leveraging video, closing the most impossible leads are all done through video. Now, how do you do video? Well, I have videos sending platforms that I use here in my company. So if somebody says, Hey, Andy, give me some information. Well, if I don't have texting because I don't have their cell and I don't have a way to call them, which I would love to call them so they can hear my voice. What I'll use is I'll use video. So your company needs to make sure that you have something to use for video number one. But number two, when you send that video, what do you want to do? You want to look alive. You want to look right now like I am when I'm talking to you, like I'm passionate about what I do. As I talk to you right now, I want you to make more money. I want you to sell more cars and I want you to close the leads that you haven't been closing. How do you do it? You do it by sending video. Guys, people can tell about the passion you have about the way you feel about what they're inquiring about. So it would kind of go like something like this. Hey guys, what's up? My name's Andy. You're inquired on. What is our best prize? So number one, I wanted you to meet me so you would know actually who you're dealing with. My name's Andy Elliott. I'm married. 41 years old and I have three kids. I love my family and I got in the automotive space because I love serving customers at the highest level with their vehicle needs and no, before maybe buying a car in the past is as simple as what's your best price and you'll buy it regardless of the service you get based on the price you get. Our company is a little bit different. We don't put our second best price online. We put our first best price, but in the end, price doesn't sell cars. Service does. So what I would like to tell you is if I need to do something differently on my price, I would love for you to contact me and tell me what that is. I wanted you to see my face. I wanted you to see the passion that I have for serving you at the highest level and giving you world-class customer service. Ma'am, sir, would you mind please giving me a call? My number is 999-999-999. With that being said, I'm here for you. I'd love to answer any questions. I would love to continue to talk about this price. If you wouldn't mind, please reach out to me. I'm here to serve you at the highest level. Bam! There we go. Can you guys make videos like that? Can you guys seem like you truly care and like you're not like your competition? Look, man, everybody in the world right now is looking for this. It's the missing piece to the sales industry. Passion. Wake up. Now it's your time. There's never been a better time right now than go to the table being the baddest version of yourself. Don't be weak. Don't be soft. Guys, this is how to handle the impossible lead and do it through video.