 A lot of people get really excited and they go out there and they say, I'm going to crush it with prospecting this month and they go hard on day one. They really do. They reach out to more people and they've ever reached out to day two. They lose a little enthusiasm by day three. They've quit. You can't do something for three days in business and give up and expect to have any sort of results. So if you're the person who just abhors prospecting and you don't want to do it, there are two options I recommend. Number one is hire someone who is aggressive to prospect for you and pay them on commission. There are certain individuals out there who have a personality type where they just want to go hunt and they will go hunt for customers for you, especially if they are incentivized for each additional customer they bring in. The second option to have for you in there is learn advertising. If you take the time to master advertising and you have a great conversion process in place, it's push button, right? Push the button four times more prospecting. We're bringing in more customers. You can just explode this thing with a couple of clicks on your computer. It's really quite amazing.