 And I think what set him apart is that kind was not a three-year venture. It took 24, 25 years to build kind to where it is today. And he always, you know, bet on the long term. He never took any shortcuts. He, with culture, with the product, with the relationships, with the retail. And that was something that was very impactful for me, you know, second MBA for me working for him. But more importantly, that's where the idea of Somos came from. You know, we were looking to what would we do next and we were pitching ideas to each other and one day late at night in the middle of the summer. That's when the idea of Somos came about.