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Published on Apr 25, 2011
Here's the crux: "Before an idea can flourish, it needs a sound bite to take root."
We teach students how to write research papers, but not how to write headlines. We train entrepreneurs to pitch investors in 60 seconds, when they only have 12. We speak as if we have the audience's full attention, yet we listen while multitasking.
We need to simplify our messages and communicate the same way we listen.
Only once we have the audience's attention, can we get them to lean in close and say those three little words every idea longs to hear: "Tell me more."
About the presenter Charlie is a purveyor of attention. He opened the doors at Curve Detroit after being thrown out of several well respected ad agencies. Along with a group of cool friends, Charlie has produced the TEDxDetroit conference in his hometown. He's known for his lively keynote presentations on marketing and innovation. Last year, he was named the second best PowerPoint Karaoke presenter in the world. This year, he hopes to win something that people have actually heard of. Learn more at: http://charliecurve.com