 David from Men's Running, can you tell us a little bit about yourself and your blog please? Yeah, well I'm actually editor of Men's Running magazine, so we do a print product but we also have a website which gets a pretty good level of activity on which we do a lot of product reviews but we also do events and training advice, so it's really a digital platform for our Men's Running brand which gives us that opportunity to do stuff in real time and we find that tech is a big turn on for men. Consistently stories that we do on tech and particularly new tech are well trafficked so we review products that we do, it kind of makes sense, so that's pretty much where we're at really. Fantastic, thank you so much David. And you child with Tom Tom, how did you get on with that? Yeah well I'll try and display it to camera, so for those who don't know this is a GPS and heart monitor watch all in one handy package. Tom Tom released the product I think about a year ago, this is the newer update of that product. The first product didn't come with heart rate, so the big thing about this product is that it comes with no heart rate band so you don't have to wear a heart rate monitor band in order to be able to get the heart rate. I'm trying to demonstrate here, what you do is you put the watch about half an inch away from your wrist bone and these sensors on the back which you can see there, those sensors on the back enable you to pick up your heart rate through those sensors. So as a runner, running with a chest band can be quite awkward or quite restricting. I've actually been using this today, in fact we actually had a meeting with Tom Tom today so it was quite fortunate that I was actually wearing it, but the heart rate seems to be quite accurate. I think when you start to think that you use other parts of the body to generate heart rate readings you'd expect to be some level of accuracy to come into it. But it did seem to mirror the heart rates that I was expecting to see. It actually uses the same technology as the MEO, I don't know if anyone knows the MEO products. MEO again makes a product called the MEO Alpha which is a wrist mounted heart rate monitor so it actually uses their technology to power the heart rate part of the watch. But obviously Tom Tom is well known in the market as a GPS and navigation product so the GPS side of this watch is Tom Tom's own technology. Unlike other products out on the market, all of the functionality is controlled by this button here. I'm trying to do it backwards in the mirror, but basically if you click that to the left you should be able to see, although it's obviously now in mirrored, it says run treadmill stopwatch. So in order to be able to just set this going for GPS functions you click once to the left and then once again, and obviously it's not going to find them but it's actually now trying to find the GPS signal. You'll notice that the back is actually lit up as well which tells you that you're trying to do some heart rate stuff. So one of the things that we look at as a parameter of ease of use is that ability to be able to get from putting it on your wrist to be able to start running. So just from seeing that, if you did nothing else to the watch and all you did was go outside, press the button twice, you pretty much find the GPS signal. And for a lot of people who want running products, plug-in play is exactly what they want to be able to do. Clearly there's a lot more to it than that. I'm just going to go back on the watch. If you scroll, I'm going back to the home screen here. If you scroll backwards, press the button, you get some of the statistical analysis. So battery, storage, what version of GPS you're using. Again, the most recent products, this is actually a slightly older unit actually. The most recent products will have a newer version which gives you the quick GPS start which is much quicker than just sitting and waiting for the satellites. If you go again to the right, you can use it indoors on a treadmill. I think it uses an accelerometer. So obviously you can't pick up GPS signal indoors but it enables you to use an accelerometer to get the same type of statistics that you would want to be able to find. And there's also a basic stopwatch underneath that as well. If we go back to the home page and then scroll down, there's a number of different things here. You can set the clock, you set the heart rate sensors, you compare it with your phone. It gives you some options and also you set up a profile. As you were explaining with the misfit product, this product also links to some proprietary software that TomTom provide where you're able to go to further analysis of the product. You're able to see your statistics, your training stats, laps, that kind of thing. I believe it also gives you a virtual pay set or a virtual partner where you can set in some statistics to be able to track against certain targets that you might want to meet in training for example. I'm just going to scroll down and see if I can hit the options button as well. There we are, training. So on this menu included in the training menu, you can set a certain amount of goals. You can also train within certain heart rate zones. So you set your heart rate parameters, easy tempo, that kind of thing, set your heart rate zones. And also it gives you the opportunity to set laps either in kilometres or miles. So most GPS products out of the box will click on them to be one kilometre or one mile especially the opportunity to be able to set either those statistics or other statistics or also to do manual lapping as well. I'm pretty sure it actually also communicates Bluetooth with via Bluetooth or wirelessly to the software but if not you've got the lead, the USB lead to plug in to be able to communicate to the software. This product is priced £220 which puts it I guess probably towards the upper to middle end or middle to upper end of the GPS market. It's certainly comparable to a Garmin 620 if anyone knows that type of product. It's very, very simple to use. For me that's the key thing, simple to use. You've also got your heart rate that's very easy to be able to access as well and it's very easy to get up and running out of the box. Other than that I can't really think of anything else to say. Thank you so much David. It sounds like the perfect runners watch really. Definitely. Especially hearing it from you. Literally we had a training day today with some people through the magazine and we gave out 12 of these little babies so everybody was pretty excited to get a watch and also they were using them within 15 minutes of receiving the product so it kind of shows you that there's definitely that ease of use but also people are generally quite excited to get something different as well. I haven't been in the market that long and they're making good products. Fantastic. Well thank you so much David.