 Simple ways to create a successful opt-in page. In this video I'm going to show you how with no experience and minimal effort you can create a successful opt-in page to start getting emails and growing your business. And we're starting right now. Before we get started, do me a favor. Hit that subscribe button below and join the Fisher family. And don't forget turn on notifications. There's a little bell next to it. You want to click that bell and then click on all notifications. My name is JR Fisher and if you're new to the channel I help you start, run and grow your online business. Now I've been selling online since 2009 and we've sold millions of dollars of both physical and digital products. And I love to share these methods with you so that you can skip over some of the mistakes and you go straight for the success. Okay let's get going. Now if you have created an opt-in page or you have questions about creating an opt-in page, do me a favor in the comment section below. Put what you've done or what you're trying to do. I want to hear your comments and what you're working on. I've also got a bonus for you. At the end of this video there's a $97 e-commerce course that you can get absolutely free and I'll tell you all about it at the end of the video. Okay so let's get started. So what is a landing page? That's the big question. First off we want to build a landing page. We got to know what it is. It's basically a page that's designed to be a destination for visitors so that they can give you their email and name. Now in doing so they're going to get something back from you. So it's going to be some type of lead magnet or something along those lines. Now a landing page basically is it's not like a regular web page. What a landing page is it's a place that has one goal there. So the goal may be to download your PDF. The goal may be to sign up for your webinar. The goal may be to get your e-book but it only has one goal on that page and we want to remember that because if we put more than one thing going on on that page then it's going to confuse the visitor and they're going to click off and they're not going to opt in and you won't build your list. The traffic that comes to the landing page can be generated through mailings. It could be generated through advertisements. It could be generated through social posts. So it's going to be coming from all different directions and the goal is to get them to opt in for a particular subject so that you can tag the person on that subject and you can market to them products that are related to the subject that they're interested in. Now successful landing pages are going to help you immensely because they're going to help you grow your list and you're going to end up with more buyers buying your products and sending you money and that's what you want. Now why do you need a landing page? Well you need a landing page for several reasons but first off it's going to be your first contact probably with that customer. So when that person comes to your landing page they can opt in and get information on a subject that they're interested in and of course it helps you build your list but it also helps you build a relationship that you didn't have before. It's the first steps in dating if you will that a customer will spend time with you and get a good warm feeling based on the content that you supply to them. Landing pages also help you target your marketing. So if I have somebody who's coming to our survival food company and they're looking at different ways to freeze dried food I'll know that they're interested in freeze dried food and I can send them emails related to our freeze dried foods that are already prepared. So that helps me actually target that audience and focus in on what their real interests are. Now there's seven parts to the perfect landing page and unfortunately about 77% of businesses out there have their landing page as their home page. Nothing could be worse of a mistake than doing that because that home page has way too many things on it. It's too busy. It has links on there. It has categories. We don't want that for an actual landing page where we're trying to get somebody's email. That should just be our home page and we should never send traffic to our home page either. That's just not the way to go about it. We want to have it more targeted and we want to be able to get their email and name right off the bat and home pages just aren't designed for that. Okay so the first step for landing page is number one the headline. Now instead of thinking of a headline is you trying to sell them your product. What you need to do is have a headline that's going to actually solve their problem. My wife has a book and it's called Seven Miracle Steps to Get Your Dog to Obey Your Commands. Now that right off the bat says this is the result you're going to get when you opt in for this particular report. So understand that your headline number one is going to have to solve the problem for the people. It could be how to stop your food cravings in 72 hours with these three simple steps. Well I'm going to want to know what those three simple steps are to stop my food cravings. So that is in itself the headline is the result of what the person is going to get from downloading your information, accessing your information, attending your webinar, whatever it is that you're offering them that headline should be the result. Now a good opt in page could be several things. It could ask a burning question, you know, have you been trying to quit smoking and have failed? It could be a promise of pain free results, you know, get a flat stomach without the pain of all the setups or something along those lines. It could tease a solution to a problem. It could provide social proof of somebody who's already accomplished that are some type of testimonial and it can offer a guide to people who they just they can't resist it because it's just so great that they just got to have it. Now number two, a sub headline that's going to be right below your headline. This sub headline is actually neglected in you know, talking about landing page design. And this is a really important thing too, but it shouldn't be because it's something that actually supports that main headline. Now most good headlines are short, which doesn't leave a lot of room to persuade the visitors. But if you have a good sub headline to support that headline, then of course, you're going to have a much more powerful impactful landing page. Here's a really good example of I think a great landing page. It says free ebook eight key steps to blogging mass free. Okay, and it's got really cool picture on it. And it's something that's going to grab somebody's attention. I can see somebody opting in for this. Number three is a lead magnet. You wouldn't create a landing page unless you had something to offer. That's the whole purpose behind the landing page. That's why I said originally you don't want to send them to your homepage. It's got to be either something like a lead magnet, a product, something you're offering for sale, a webinar, something along those lines. But there's got to be some indication that they have some type of call to action on that particular page. Now lead magnets are a great way to build your list because what they're doing is they're offering something of value in exchange for a person's email and name, which helps you build your list. So they're called lead magnets because you're attracting a lead and they're kind of like magnetic. They're bringing them in. It's a really great way for you to build your list and build your business. Landing page copy. Now a lot of landing pages are very short. They don't have a lot of copy on them. They may be some bullet points to make a point. They may have a couple testimonials on them. There's also long form landing pages, which go into a great amount of detail and a lot of description. Now you may be asking yourself, well, which do I do? Do I do a short page landing page? Do I do a long form landing page? And the truth is, according to the results and the research has been done, both of them can perform really well. It's more matching that particular page to your audience and their anxiety level about that particular product. Now some people want to read a whole lot about a particular product and I think of weight loss when I think of that. They want a lot of detail as to how this thing is going to work. But if I think of something like a sample or an e-book for our survival food, those shorter pages work a lot better for us. But you've got to really test it out and figure out which works best for you. A great thing to do is use Cartra, which I'll put a link below in the description. And you can actually test different forms. You can send half your traffic to one page and half to another page. And Cartra will actually adjust that for you and send the traffic out there equally so you can figure out which page converts better for you. Number five is social proof. Social proof is so very important and it can come in a lot of forms. It can come in social proof of people that you've helped or social proof of things you've done. Now I do these videos and we've been selling online for years. We've sold millions of dollars a product. So my social proof is you can go out there and look and see what I've sold online. You can look me up online. Another thing may be if you're selling a back pain relief product, a brace or a pill or an exercise or whatever the heck it is, you could have testimonials of people who actually have used your product and gotten results. That's another great thing to put on a landing page. Number six is the opt-in form and there's a lot of debate about opt-in forms and what colors work and what styles work. But the one thing that is for sure about opt-in forms is the least information you ask for the higher the conversion rate. And what do I mean by that? If you ask for a name and address and phone number and email, you're going to get a whole lot fewer opt-ins than if you just ask for an email. Now we kind of go in between. We ask for a first name and an email so we can at least address the people in the emails when we send them out. But certainly, if you didn't ask for a first name and you just ask for an email, you are going to get a higher opt-in rate. I don't know if the quality is going to be quite as good and that's something else you got to look at as the more information you ask from somebody to hire the quality of that lead that you're going to get. Number seven is the call to action and some people argue the call to action is almost as important as the actual headline itself. So you want to give this a lot of thought. It should be very short and it should be right to the point but give the call to action a lot of thought when you're putting that on your opt-in form because that's going to decide whether or not they click that submit button or not. Now as a bonus, don't make mistakes on your opt-in pages. You don't want to do that. You know, if you're focusing on a whole bunch of different segments as opposed to focusing on just one or two things, you're going to lose your audience. You're not going to have as many opt-ins. So try to keep it as simple and as short as possible for your actual call to action. Also, don't forget about trust factor. Now what's a trust factor? Every time somebody gives up information nowadays, they feel like their privacy is being invaded just a little bit more and a little bit more and that's a big thing in the media right now. So what we like to do is on all of our opt-in forms we'll put in there, we hate spam too. We never share your information and it's really important to let the people know that you are protecting their information and it's super important to really not share their information. They trusted you enough to give you their name and email so it's incumbent upon you to actually protect that information. Next up, I will tell you as far as mistakes, don't speak like a marketer, speak like a human being. You want to write your pages as if you're talking to a friend or a family member, something along those lines. Don't always try to sound like you're marketing to these people or that you're a sales person because that's going to turn people off real quick and they're not going to opt in. There you have it, some simple ways to create great opt-in pages. I hope you enjoyed this video and if you did, do me a favor and give me a thumbs up down there. Tell me you liked it. If you didn't, give me a thumbs down but let me get some reaction from you. If you've tried to make opt-in pages and you've had some experience with this, tell me what your experiences are in the comments section below or if you have questions about how to do any of these things, please put your comments below and I'll be happy to answer them. Don't forget, join the Fisher Family. Hit that subscribe button down there and ring the bell. Okay, that little bell next to the subscribe button. Once you click it, click on the part that says allow all notifications. That way I can tell you when I do a new video. You want to know right? Super important. Oh yeah, and that free course is in the description like I promised. The free $97 e-commerce course is there. All you got to do is click and go watch those videos and get some free training. Thanks so much for watching this video and I'll see you in the next one. Hey, thanks for watching my video. Don't forget to subscribe to my channel and click that little bell right there so you can be notified every time I do a new video. Also, click on one of those videos there. Keep watching on my channel.