 Tip one is keep it simple. This means getting rid of all the unnecessary fluff that makes it difficult for your users to understand. There are a few different ways you can do it. The first one is using clear and concise language. That means getting rid of all the technical jargon that you see. It means using simple straightforward persuasive language in clear English and it shows you have more confidence in your product because you haven't got to overdo it with all the fluff. It's really easy as a designer to try and throw too many things on the page but if you look at the best companies like Apple, Braun is a really good example of this. It's removing all the clutter and there's also a beauty in keeping things simple. It's actually quite difficult. Tip number two is make it visually appealing. This means you need to understand how to use colors, typography, imagery and illustration to the best of your knowledge. Let's take a look at a few examples now. First up colors. Different colors convey different emotions and there's a whole design color theory. Red is passionate, blue is calming. You'll see a lot of the meditation apps have like a lot of the more serene colors like the blues and greens. Really think about the color palette for the product that you're creating. The next thing to do is use typography correctly. There's so many fonts available out there that it's actually quite overwhelming. All you need to know is choose the right font for your right brand. The main two types of font are called Serif and San Serif. Serif means that the font has decorated edges and that's used for more old-fashioned established types of businesses. San Serif is more modern. It's the more simple designs like you'll see Helvetica, Apple Use it a lot. The next one is you want to choose the right illustrations and graphics correctly. You don't need royalty free images, I recommend or unsplash.com, royalty free photography and undraw. A wide section of illustrations that you can use on your project. Tip three is always start with the user's goal in mind. Before starting any design work you need to have a good understanding about who your users actually are. Maybe conduct some interviews, some researchers and this is a really great place for personas to come in so you can understand your target audience, tailor your message for the actual people who are going to be using your product. The next one is define clear goals. These could be key performance indicators so you want to know before you design what goals the user is trying to accomplish. Whether that's clicking a button, whether that's adding something to a cart, whether that's having a great user experience on the checkout journey. You need to know what you want the user to do and then design with those goals in mind. Make it easy for the user to do the goals. Make sure your buttons are large and clickable. Make sure the call to action stand out. Make sure you're instructing the user. Tip four is use white space effectively. It can really improve your design. Don't be afraid to allow things to breathe. You want to use white space to create a visual hierarchy on the page. Some things that are more important like a call to action button allow a bit more white space around there. Use white space to separate the different sections on your website. It makes it a more enjoyable experience. Tip five is using clear and concise language on your page. You want to use the correct tone of voice. Use simple straightforward language easy to understand and not full of complex sentence structures. Use active voice rather than passive voice. Try and use as few words as possible to convey the message that you want. Avoid using long paragraphs and bloated outfits of text. You're helping users understand your product better. Tip six is make it easy to navigate. Have simple clear navigation that makes it easy for the user to find what they want quickly. Keep it simple. Don't have too many options or levels of navigation. Use a simple and clear structure that helps the user find what they're looking for. Use visual cues. Sometimes this could be color or even icons just to help the user understand what the labels mean. Tip seven is test. Test, test, test. Test it with real world users. It's vitally important that you understand how they work not just in theory but in the real world as well. There are loads of different methods that you could use. Qualitative focuses on the quality. That's a one-on-one in-depth interview where you can really dig into the problem that a particular user is having. Quantitative is also really useful. This is where you might send out a survey to thousands of people and find problems that they all have in common. Test early and often. It costs a lot more money to change things as they get later into the code stage. Test at this stage because then it's super easy to change and adapt. By testing your designs consistently with users, you're going to continuously be improving. You're going to find out all the problems early on and then you're going to make sure that you've addressed these by retesting and getting feedback along the way. It's a never-ending process. Tip 8 is consistency. In the last couple of years, UI design languages have really helped this within big companies. You want to have consistent fonts, consistent colors, consistent layout, consistent branding and it just makes the whole thing, first of all, easy to design, a lot quicker to design and it gives you a much more professional look. First off, you want a consistent color palette. Check out Adobe Color. This is a great website where you can find some inspiration for color palettes. You only want to use five or six colors. Use a UI kit. Now, Figma has got loads of great pre-built UI kits. In the community section, you can download the UI kit and build websites and apps of them. Tip 9 is making mobile friendly. Some people will even design mobile first. With more and more people accessing the internet every year, most of them are mobile phones. It's never been important to have your design look perfect across all screen real estates. Responsive design. This is a term that you probably need to know. This basically means that your one design works across all screen sizes. Whenever you're designing, make sure that you think about mobile, think about tablet and think about desktop. All the same elements exist across all three screens, but they're just laid out a bit differently. The reason people like to start designing on mobile first sometimes is because it keeps things simple. Because the mobile screen is so small and you don't want to make the page too long, not only focuses the design, but also focuses the content. Please make your buttons clickable. Don't have really small buttons, make sure that you really focus on. People's like, look at my hands, I like big, touchy buttons. Always test on a mobile as well. Tip 10 is one that I need to work on myself actually. It's pay attention to the small details. Things like error messages and loading icons. These can make a massive impact on the user's experience. Don't dust design for the happy path. And really think about your micro copy. So micro copy is text that's in small places on the website or app. It could be inside a button. Make sure that it doesn't just say, press me. It could say, press me to print PDF. Like you need to be as descriptive as possible. And here's the free bonus tips that I promised you about how to make more money this year as a UX UI designer. Number one is keep your skills up to date. The more you invest in yourself, the more time you put into yourself, the more skills you're going to have and skills get rewarded in financial game. There's a free course where you're going to learn all the basics about UI UX design. Tip two is build a strong portfolio. I myself have used Adobe portfolio and Behance. Within this portfolio, you want to do things called case studies and show the working process from start to finish, not just the final screens. You basically want to show the hiring manager your full process from the beginning to the end of the project. Finally, bonus tip number three, the most important thing that you can do to make more money as a UX designer is watch this next video. It's going to teach you all about the design career path that will make you rich as a UX designer.