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AdWords Campaign Experiments - Match Type Experiment Demo

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Uploaded on Apr 28, 2011

AdWords Campaign Experiments (ACE) lets you run split tests (experiments) for a campaign. These tests help you measure the impact of changes to keywords, bids, ad groups, and placements before you apply them to all auctions.

In this video, we'll use a Broad Match Modifier example to demonstrate how to run a match type experiment in ACE.

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