 Hey Coach, how's it going? My name is Ben Neighbors. I'm the creator here at BuildMySportsBiz.com. Today I want to show you how to market yourself within your basketball training business. This is a golden rule that I have followed for the last eight or nine years within my own private soccer training business. This is going to help you if you're a basketball coach or any trainer out there who's looking to not only create your own independent business, but take your business to the next level. So here's what I'm talking about. Every day when you wake up, you should be looking to connect with three influencers in your town. So here's what I'm talking about. This could be parents. This could be a youth director at the YMCA. This could be any high school coach, any middle school coach. This could be an AAU coach. It does not matter. What you want to do is connect with three people who have influence over kids. This has worked extremely well for me. And when I say connect with people, it's very simple, right? You could do this over the phone, which a lot of coaches out there avoid the phone. They want to do things just through email or sending a text. If you can schedule phone calls, that is way more meaningful, and it shows people that you're way more serious about getting in contact with them or have some coffee with someone, take someone out to lunch. It does not matter to me. Try to get face to face time, right? That is one way of doing this. You could also connect with influencers on LinkedIn, Facebook. There's many different ways to do that, but we want to drive phone calls and we want to drive face to face meetings. So you can show these influencers that you want to help their audience, right? If you can do that on a daily basis, let's just say you do that five days a week and you look to connect with three influencers every single day. That's 15 people every single week that you've come in contact with and from there, you multiply that times four, that's 60 people in your city that now know about what you do, right? If you do that month after month after month, think about all of the new relationships that you've built, all of the authority that you've built now over their influence, right? And that leads to so many players that could join your program. Here's the big problem though. Most people that I run into, most coaches, are not willing to do that. They'd rather just create videos on Instagram, create videos on Facebook and think that that's going to be the way that they're going to attract new clients. And to be honest, you can do that, but it's going to take longer for your business to grow. I'd rather you be hungry every single day, find those three influencers, find those people that influence our kids so you have more eyeballs on your business now, right? And when you think about the influencers, it needs to be specific within your sport, right? You don't want to just go meet with someone and waste time if that person's not going to add value to what you're doing, right? So this is something that I know any coach out there can do. And if you start doing that, not only are you going to build more connections in your city and have more people that know, like, and trust you, you're going to ultimately get more clients into your own basketball training business, right? So follow that. If you have any questions about how to network with those influencers, what sort of questions to ask, how to get those meetings, I want you to reach out to me this week. Go to my website, buildmysportsbiz.com. From there, I have a very simple way where you and I can chat on the phone. There's a button at the very top of the page that says Mastermind. You click on that button and from there, there's an easy form that you fill out. Take two minutes. I'll just get to know who you are, what your business is, what you need help with. And I'd love to get on the phone to see how I can add value to your business. That's it for the video. I'll see you guys next week.