 I once did an experiment. I went into a bookstore and I said, I'm just going to pick out the book whose cover I like the best and put aside whatever other impressions I might have of that book and really see this through just to see how good of a predictor that would be. And I ended up liking the cover of a Kate Christensen novel and I then liked the novel and I've liked some of her subsequent writing. So when it comes to covers, covers are there in a way to trick us but there's also a kind of matching going on. It signals maybe how intellectual the book is or what kind of person should buy or read that book. So you see a cover. How do you decipher or decode the information there? If you like the cover, does it sway you? It can sway me but it rarely does. I'm not a big cover person. I'm really a text person, not an image person and so I try to see beyond the cover but it does the aesthetics obviously do play somewhat of a role but it's a very I think a cover can attract my attention but won't be decisive. I don't think anything about a cover could convince me that this is a book I must have. I think I will leaf beyond that but it can get me to pick up the book.