 Let me tell you when he presented his digital pivot book along with his presentation, I was blown away. The simplicity, the technical know-how and getting from point A to point B from the digital marketing landscape. If I had this book five years ago when I transitioned from being a reporter to a marketer and communicator, gosh, it would have been so different. So I highly recommend Eric's book from learning to just if you're curious about it or if you wanna soar in the marketing realm, this is the book for you.