 You're gonna go to create. Okay, so we're in the dashboard and all we're gonna do so now we posted it So now every video you do we're gonna post on the page first Can you hear me okay now now you're cutting out in and out, okay? Let me see if I can oh You're fine now. Okay, perfect So then we already got the video up. There's the text and then all we're gonna do now is bring it over here So we're gonna click the green button create And then we're gonna target that local area so You always because you're in real estate you always have to check this box and choose housing You'll see it there in the drop-down. So just housing if you don't do that any ad will get rejected every ad So in this case, we're going with video views. Okay, so this isn't a lead capture type of ad That's why we don't need the landing page right now. It's just to get views It's to get our market to know who the heck we are And then it's also to grab that data so we can then use it for future ads So what we'll call this one video views and this will be Lifestyle lifestyle video Okay, so what I do is I normally just copy the title and then I'll bring it over I'll shade this to blue and then I'll hit continue That's just a different a different way you want to set up the actual budget You can set the but you can set up the budget there or we can set the budget up over here I'm gonna set the budget up over here so That's why I shaded it to gray. So now Okay, so right here. This is just for future knowledge like on why it's so important to run video views first It's so we can create the create the audience Remember as I mentioned earlier if you have a potential reach of 500,000 people, but only 10,000 saw your video That's what I want. So then when I go in and run Facebook ad number two, this is where I would put that audience So so right here, there'd be a drop-down. I'm gonna create all these audiences of all these people who start watching your videos so in the future for Facebook ad number two I'm gonna be able to hit this drop-down and I'm gonna target Everyone who watched that first video. This is Yeah, right now we don't have an audience yet So we have to set this one out first and then we'll create our audience Can we at least exclude other realtors? I don't want other realtors looking at my video. Yeah, for sure. I'll show you how to do that Yeah, I'll show you how to do it. So custom audiences We don't have any just yet and then we'll scroll down. You can no longer change the age You can no longer change the gender the location. Let's this is where we'll put in our actual cities So we're gonna go we're gonna hit the drop-down and we're gonna go people living in this location Because if you can see there's a big difference people traveling in this location. No people recently in the location No, I want people living in that location so Give me that list or I can pull up my email. Okay, live or more live or more Got it Pleasant 10 that's please and 10. Yep Pleasant 10 that's pleasant hill. I Just write it out and I'll show it Oh and There we go. Yeah Dublin Dublin Got it San Ramon, okay Danville and See here's another thing as well that I'm gonna show you but go ahead Fremont Newark. Oh Oh Yeah, Fremont Fremont is just one E Got it. Okay And then Newark and W Newark, California Union City I Was going all the way to Palo Alto Well, see here's the thing. I mean we can do it this way This is one way this is one way to target, but if you notice Every single thing is overlapping Yeah Cuz I can go to Mountain View But they're gonna see I'm from Livermore they're gonna want to live or more age it No, but but here's what we can do so rather than doing this because we don't want to overlap like we don't want to overlap The best because there's a lot of buyers coming from that area. No, I'm talking about No, as far as your as far as the ad as far as your cost like we're paying We're paying double so your ad cost is gonna be much more expensive because you're overlapping all these areas when all you got to do Is put in one city and let it go out 50 miles So if I if I just did one so forget about all these all these damn cities like we're gonna do one city and And and go out 50 miles and that will cover Give me the main city the main Livermore, okay, so we're just gonna go in Livermore. That's it. So watch this Livermore. Don't go to Tracy. I ain't going there Okay, so if I go Livermore, there's 15 miles and then if I go if I go 20 miles Then it brings me just to the order of Tracy Sit in Tracy. So, you know what go to free mods Instead of Livermore and then go 20 miles. Okay. That makes sense. Yes. So let's go free Mont My son's second. No, mommy Class start Yes, let me just make sure that's covering Danville area go up. I mean zoom out. I mean zoom in actually I Would want to zoom in to see like no, so it's Zoom in gosh, I can't even yeah, no, so let's put in two cities then. Oh, there's Dublin. So Covered a word Union City East Palo Alto San Mateo Sun Val San Jose Livermore Danville is Danville included up. That's north. So Diablo is not included. So I would just put one more city. Okay, unless you think I'm gonna pay extra for that Danville And maybe just reduce it to like one mile, baby. I don't know. Let me see you the map again Okay, so yeah reduce Danville down by a lot 15 is is is the minimum Yes, you can't go But I mean that that gets us all that north part Okay, that's perfect Is that good? That's perfect. That's okay. I'm not in Tracy, but let me see the map one more time. Sorry Zoom out. Okay. So I got Yeah, wow, I'm like targeting a lot of the areas that I would reduce the free mop just a little bit Probably to 15 as well. I'm going into San Jose and Santa Clara. I definitely don't want to do San Jose. Hell, no Okay, Palo Alto Foster City a lot of buyers are coming from there You know, I think that's good. Do we get to edit that later or is that set as well? Yeah, no, I mean you can always we can always change it, but at the same time I mean, we're not gonna need to like that that I would just go with that area For sure a little bit there and Hayward Does that mean it runs more in that area? Yeah, like it's overlapping. So it's not that it's gonna run more. It's just gonna it's just it's just like Overlapping so it's just it's just unnecessary. It's just a budget that doesn't need to be spent on on both areas But I mean, it's not gonna make a big difference. It's just one area. Hey, what hey word so Okay, you know what I'm afraid livermore is not covered for some reason there's Tracy that that circle needs to come to Close to Tracy but not close enough. Yeah, zoom in more Yeah, look at that it's missing livermore holy crap. Yeah, so let's just put livermore and Then maybe take out frame on and increase. Okay. So now I'm over left in three areas But that circle those those Circles are necessary though. What do we do all those all three circles are necessary for what I'm trying to do Yeah, so that's fine. Let's leave it at that then 15 miles is a lot Why don't you can't go down five miles cuz Fremont can be reduced to five miles. No problem. Yeah, you can't that's that's what that Was the biggest change with real estate You can't you can't it doesn't go lower than 15 Actually for everyone it doesn't go lower than 15 anymore So that's cool, man. I mean that if that's I'm telling you G for all this to work. You need one damn deal a month So it's like I wouldn't overthink any of this stuff. Let's just run this and get thousands of people all in these areas to see your video Okay, David But you're overthinking it though, that's the thing You don't want to I'm just trying to help you because you're just you're overthinking it, you know, no need no team need to Yeah, don't you know you don't need to I got you I got you on this one So let's go. Let's go budget and we'll just let me go Number log, okay, there we go. Let's go 10 bucks a day and We'll just run this for a few days. We'll run this for the next seven days That's it 70 bucks That's just one ad That's I'm saying every week we need to run a new ad every week every week. I want to be running multiple ads We're gonna start with just this one. We can go a hundred bucks. We can go 10 days if you want But but it's not just I don't think you need to run this video all month Because it's only it's only to do one thing for us and it's to capture a few thousand people to get to know us You don't need a hundred thousand people to see your video Like you know nor do you need 15 extra deals a month to make to justify paying me what you're paying me you need one deal Like one deal a month changes everything So so with this It just comes down to multiple videos, that's why I don't want you to you know run around with your head chopped off thinking of all these random videos Let's keep it simple every video you put out should be for a Facebook ad. That's it. That's it But um this one right here again, it's just to get a few thousand people and then we retarget those with future ads So I don't want to drop a whole lot on this one. It's not it's just not necessary It's just to start it's just to it's just to get the ball rolling To get that market to know who the heck you are then boom once they do they're gonna see a second video a second ad Okay, so That's fine for now. Actually, you know what? Let's just take it. Let's just take it to Let me set a start and end date that way. We don't we don't forget or I don't forget but I'll just set And I'll go lifetime budget And we'll just go a hundred dollars lifetime And then we'll set the calendar. We'll start this Let's see right now. It is 12 20 We'll start this at 5 p.m Because we still got to get Facebook plenty of time to approve it So we'll run this one for today's we'll go one two three four five six April we're not in april yet. We're march. Oh, sorry. I'm so sorry This actually but this takes it. It's the end date. So we're going from march 24 April What is that five six seven To the 31st eight nine ten Well to the fourth to the fourth is 10 days so That's perfect right there So we run it lifetime budget 100 dollars and that's going to run for the next 10 days And we're going to get thousands of people to see that video And then we scroll down. We don't need any of this stuff right here. We just hit continue Let me copy the title And i'm going to bring that and then what you can also do and what i might will do right now is we can save this audience so Actually, where did you exclude the realtors? We don't we don't need to save this audience But you didn't exclude the realtors yet. Could you please do that? Yeah, what we can do is we can Come down here And you what and you know what with the actual? Let me expand this part okay, so Let me go down to We don't need any anyone in there and see With real estate What they're not allowing you to do is exclude They're not Exclude can you go up? Yeah, this is for custom audiences. So that's why the the audiences are so important Because that's this is for when you exclude a custom audience. So for example as No, because you haven't you haven't ran anything yet So once we start to get an audience of that video then we can start it excluding people um But at the same time there's not going to be a bunch of realtors that are just sitting there watching your stuff That's that blows my mind about you guys as well You guys don't ever want to show a realtor your stuff Like as if realtors are even watching your stuff. They're not the same You do you sit down and watch every realtor stuff? Oh, yeah Why? Like why like you're just wasting your time like why Well, you want to see it's a big competition, man This is a cutthroat competitive business. Where have you been? I mean, I I was a I was a mortgage guy for six years. I know all about that Mortgage is different No, but I know I know that's your side of the business as well. It's just I don't look at it that way I don't I don't ever look at business that way Like especially when you're just a solopreneur and it's just you if we were if this was microsoft And we were competing against IBM that's different But you against the next person like come on. That's I don't call that competition at all like individual independent You're a 1099. You're a solopreneur You're really going to compete against every realtor in the country and think that way. Hell. No forget everyone No one cares. I forget about everybody You're your own competition g You're your own competition I don't look at any competition. There's a million people that do what I do I don't look at any of them as my competition Like I got a youtube channel over here talking about the same stuff that a million other guys are talking about I don't even care about them Like your audience that's why this video is so important Because you're gonna you're gonna you're gonna get your hands on a handful of people that gravitate to you that relate to g That's what i'm saying. That's why i was trying to paint the picture earlier potential reach of 500 000 people Only a handful are gonna watch your video And they're not gonna be rotors. No one cares like only a handful are gonna watch your video I'm not paying this for a whole bunch of realtors to watch it. That's for sure I mean You're targeting a city if if there's happens to be millions of rotors all in this area There are there's not millions of rotors in your area g I'll bet you right now Every person every such person has a real estate license whether they practice or not, but that's not millions of people That's not millions of people only like 10 of the realtors out there Make it or not even 10 it's 1 it's 1 90 plus percent of realtors make 43 000 a year Exactly, so it's like dude that that's who you're saying your competition is Yeah, right like the hell with all of them. They all suck Like none of them are running ads you think if they even if they saw your video right here How many of them are gonna actually go out there and do a video like yours? None of them. They all suck So it's like I wouldn't worry about They all suck and you're better D Gee i'm telling you you are like don't worry about any of that crap. And so we don't need to worry about any any any of this right here um Automatic placements will leave it leave it there the budget leave it there And then will we continue and this is the final step right here the third step This is the ad so now that we have the ad already on the page all I do over here is come over here And I'm going to paste in that title So I'll just leave it at that that title and then down here make sure that the business page is connected And then I'm going to click on use existing post And I'm going to grab that post from the page And then all we're going to do is select post And that post will be right here So it is Which one is it let's go with published post It's not that one. Let me introduce myself. There it is there. Okay, so we click continue And then all we're going to do since we don't have a landing page just yet and we don't even we don't even need one right now We'll just put an an ad button. We'll put a call to action And we'll but we'll put send message because that's what you also wrote in the text You know send a message so that's going to be the call to action button Okay Okay, so I better pay attention to my messages if I didn't get them No, not even not even because it's it's not a send message type of ad It's a video view ad The whole objective is to get thousands of people to view it not get thousands of people to send message That's not what that's not this type of ad So but the send message is there just in case just just for vanity metrics really to tell you the truth Just so we can update the post and make it look good And and now we'll say send message So the pixel The pixel is there if needed, but it's not it's not even needed right now. We'll hit confirm and that's it So now that ad is going to go and review and then you'll get a notification once it's approved And then that's the one that we're running first and then and then what I'm going to do is once we get thousands of people to watch that then I create a custom audience and also be able to exclude realtors if needed, but I'm telling you it's not going to be needed but That video it says scheduled right here. It'll say scheduled on the second tab. It'll say something day. Yes from my past Ads that I've ran most of our boosted ads But I've gotten thousands and thousands of people looking. Can we use that audience or is that too old or No, for sure. Let's let's go. Let's see if we can so we click on we click on these three lines We go to audiences And then what I can do is I can start creating audiences around anyone who watched previous videos And also my farm. Don't you want my farm? If you want, I mean if you want to send me that list, I can put it Does that make sense? Like I heard that somebody walks into their home and they're on my thing that my ad is going to show up Is that different than the map that you showed? If someone walks into their home Yes Someone was telling me that I don't know if I misunderstood that you could tell me but I heard that um Threshold ad is where somebody walks into their home and they're on it on my excel sheet that I upload to facebook Then when they walk into their home and they sit down on the couch and they scroll on facebook that up my ad shows up It's called the threshold ad No, there's no such thing as a threshold ad But the concept is very very true, but it's not when they walk into their house. That's funny They could be wherever the heck they are in the world Because you uploaded the list That's who you're targeting. So yeah, so I would create an audience So in here I would come in here I would I would click create audience and then I would create custom audience And then right over here is customer list So this is where I can upload my email list. I can upload a list of my clients I can get a title report I mean not a title report, but I can get a title list And and and upload that list here And target everyone on that list But here's the thing if those people are in these three cities that we're already targeting then it doesn't matter Doesn't matter. No specifically just want to Do an ad just specifically for that list of people let's say and not do the map Then I can do that as well. Yeah, that that's for sure for sure For sure for sure But again, if they're if they're already in this area, they're going to see this ad no matter what and they would and they would see it No matter where they're at. They don't need to walk into their house God Yeah, so they could be anywhere. So All monitor this all all all watch this ad over the next few days. This is what I do So I live in the dashboard. I freaking am here 12 hours a day looking at this damn thing That's what I do So I'm micromanaging these ads making sure that the numbers are there making sure leads are coming in when we start running those ads This is not a lead ad It's just a video ad But as we start to run these lead ads running those lead ads unless we have set up um my line and The landing page. Yes, the landing page lion's desk And that's a sort of a drip to begin with Just just kind of like hey, I got your um, yeah Yeah, I'm not expecting a huge flood. I'm not expecting anything right now I think right now we could take things a little bit slowly and kind of really pay attention to our plan and plan it out Well, and things are changing overnight. So who knows? Uh, so I want you to understand that for sure for sure, you know It's easily just turn him to chaos. Yeah, let's just see what happens to get easy But I do want to beef up all my pages to look amazing to look beautiful I'm going to start these videos that are so current And we'll see what happens. So we're going to take it like week by week and see what What is perfect? And here's another thing about the power of this as well and I'll say this in closing The fact that it's video and the fact that you're targeting a local area Sometimes it doesn't even matter what you write Sometimes it doesn't even matter what the hell you're saying in the video The fact that that's The fact that that's g the fact that I keep seeing her freaking face in my news feed And I don't even know who the hell she is But she keeps showing up in my news feed that branding is unlike anything you could be doing in marketing right now Okay, so I keep seeing if I keep seeing this face right here And I saw a second time a third time a fourth time and I keep seeing this chick right here That branding gee i'm telling you you're gonna win no matter how we spin this but we got to spin it Okay. Yeah. No, I'm with you. You cannot You know any more and I'm taking this time to really focus on Marketing online and all of that because I'm tired of postcards and mailers. They're so damn expensive We're doing video. We're doing videos. We're running them to your local area and we're going to capture leads Nothing else to it. Nothing else to it So let's let this run and then let's chat on friday Okay, we'll chat on let me know if friday still works Uh, yeah, no it should um, yeah, I'll have you down at 11 Because I tell you should we don't really need to if if anything because I want this to run for the next 10 days Let's let this run for the next 10 days and all actually friday would be good because I would have gotten An answer about landing pages with josh. So perfect. Perfect Um, I could also get my website like gone like done like this if that's what I have to do And I would have maybe you could take the time and and beef up all my pages And so we can see what you did and also, um get into lions desk and and figure that part out I'll go through the training. I'll go through the training and I'll figure that thing out for sure But the landing pages there's so many videos and there's a girl that kills it on there She's out of arizona. She's a realtor And she tells you how she does everything. She's like an open book. She's like, this is how many leads I'm getting blah, blah, blah And she's just amazing with her drip system. So all you gotta do is put lions desk drip system set up But but but at the end of it all it all comes down to traffic. The reason why she's doing good is because she's feeding the funnel She's driving Amazing lead generation. She talks about that too. So does real geeks and stuff like that But I already have a commitment with llp that I have to finish my website with them Or else I would have went with real geeks because they're really very price You know their prices very No, you don't need none of that g you don't need none of that you don't need geeks You don't need none of that stuff a landing page and a drip system. That's all we need. That's what they preach That's what I'm trying to tell you. Yeah, but they're they're way too expensive. Like I don't you don't need to do any of that Um, this is all we need. So boom. So all you're gonna do this 118 You're gonna start seeing this 118 right here the views you're gonna start seeing that going to the thousands over the next few days Okay, so you're literally gonna turn into a local celebrity I hope so Not at all not at all. It's an amazing video. The text is great. Let's get that audience to know who you are So let's chat on friday. Okay, sounds good. All right g. Thank you. Bye. Yes, you too Call me for anything