 Hi, this is your host Martin and welcome to a special edition of Tifa. Let's talk here at KubeCon EU in Amsterdam And today we have with us once again. I mean who's see you and founder of traffic labs. I mean, it's great to have you on the show Nice to talk to you again. Yeah Talk a bit about you know your experience here at the at the event. I mean great so far so many people and it's great to are to are to meet the community again and And yeah, I guess we have a 10 10k people already at the conference. So yeah, it's it's a it's a great success already Perfect. It's great to hear that now. Did you guys make any announcement here? They went absolutely. Yeah, we are we are announcing a new product and Which is traffic hub? Acubian at this native API management solution So that's that's a huge announcement for us because we we already have traffic proxy a super popular ingress controller Three billion downloads for thousand k stars We have traffic enterprise An enterprise API gateway, and then we have traffic hub an enterprise great API management solution Multicluster Kubernetes ready and extremely simple. So Pretty proud of that. Excellent. What was the reason? What was the driver behind this? You know, you know launching a API management solution and excellent question because There are already several solutions out there. So The driver was we already have one foot in the API world with traffic Proxy and enterprise to give an idea In number of stars. It's the number one API gateway in full of kung nginx cdm et cetera all others and The market of the API is changing crazy fast To give you some key metrics 80 percent more than 80 percent of the web traffic is API. So that's huge it more than 90 percent of new digital services is API driven so when basically when you build a new app, it's 90 percent for API and The market today is five billion and in 2030. It's 30 billion so the market is growing super fast and Like I saw an opportunity building a new modern reverse proxy back in 2015 We saw an opportunity to be the modern API management solution this year Seeing this market growth. So a fully native API management solution is a great opportunity for us to be this new this new product So that's that's the reason why we went there as the API market is growing We're also seeing the threats, you know are also growing, you know The reports keep coming out. We just talked about last week as well So when when traffic lapsing getting involved is Security also part of that or is a totally different domain? No, it's I mean when you build an API management platform I mean it has to be a I mean safe day one, which means it comes with most I mean mandatory security features like full encryption of the Request, of course with automated TLS certificate management. It comes with Access control management permissions management. I mean all the All what everything you are expecting from an API management solution you get it, right? but of course that's That's that's a space where we can dig deeper. I mean without I mean endlessly, I guess But the security aspect is is a key of our platform, of course When we talk about a security aspect of platform, there are two things one is that you know your platform your that is Secret but then also is also the workload that really the does it also extend beyond that and help? As companies are you know when these threats happen and also cost-cutting is there a lot of teams layoff is happening Teams are making shorter companies are looking at cost-cutting we ran a whole series last month And it will like see souls budget will also be chopped, you know Your security something comes at the end, you know in most cases, right? So so talk a bit about how does this actually help not just you know that your own platform is secure But helps your users to extend their security, you know kind of reach. Yeah, and I mean so as I said it comes with Security included and the thing is What we bring to customers is time is a better time to value. So when you want to deploy API If you if you go with traffic hub the time to value the time between you have services and you want to expose them as API fully secured is a matter of minutes with traffic hub which is Not possible with others Solution so far. So and why because traffic hub is first of all is fully clone native fully automated with get-ups compliant, of course, that's a strong requirement, but most importantly it's Agnostic and neutral So the main thing is it doesn't require any changes of your infrastructure to install traffic hub You basically traffic hub One example is traffic hub integrate not only with traffic proxy our own ingress controller But it's so integrate with engine X a competitor, but engine X is widely used So we didn't want it to to tell our customer. Hey, here is a great API management solution But hey, you have to change this and that in your infrastructure. It's super painful. So we just wanted to add IPI management capabilities on top of exit their existing infrastructure So clearly the time to value is just super short within a click basically and That's that's the the key aspect of traffic hub compared to others Can you talk about other, you know, what else is there in this, you know, new API management? You know solution that you're offering apart from the security of course traffic management is one aspect automatic discovery of your Kubernetes services and that's that's super important because you install a traffic ab agent in your cluster You connect it to our platform and instantly you can it will discover all your infrastructure and Help you to expose them as API. So that's another example automatic Certificate management as I mean a generation user management permission management Port a developer portal for example to give you are the ability to Give access to partners or internal developer teams With different permissions for example. So that's a you know, the number of features is is wide and And it covers all aspects of your API needs, I guess There are certain things, you know, you cannot disclose at this point But if you can just give us a kind of, you know, little glimpse, you know, where are you folks heading? What's new thing in your pipeline or what what direction trap, you know traffic labs is going to take? Where are you guys heading if we want to look at at the future and and with our DNA What we want to do is simplify what is complex in a cloud native world and What we think will be in the future and a hyper distributed world? Today even today companies that are using communities They they don't only they don't have one one cluster only right they have several and in the future It will be a it It will be even bigger right every companies will have hundreds of thousands of communities clusters in different environment different cloud private cloud public cloud Hybrid clouds whatever and I guess this will be a world of hyper distribution and and solutions like traffic hub Which gives you the ability to have a centralized control plane Agnostic with which gathers everything in one place, but also let you Use whatever you want Whatever environment you want is the way to go. So that's that's that's a future. We think is pretty probable I mean, thank you so much for taking time out today and give us an update on traffic hub Talk about this new solution that you launch here and also how the API market is growing How you're also helping the customer secure their workloads. So thanks for all those insights and as usual I'd love to chat with you again soon. Thank you my pleasure. Thank you