 Hey, what's up coach welcome back now. I am shooting this Video this podcast really early in the morning Lighting might be kind of crappy Also, if you hear a cat meowing in the background Just deal with it All right, so in today's episode I got a question that I want to Bring up here, and then I want to try to answer it here to the best of my ability. So this coach Reached out to me. He said hey Ben. I Legally set my business up, which is great. You should do that. I got my insurance great All right, he's filling the check the checkbox is here and he said The last step I'm at now is I don't know how much to charge my clients and He goes on to say that, you know, I'm looking at what the other coaches in my area are charging I don't know if I can charge that much what should I do and There's really three Rules that I think of here, and I don't want to say three rules. These are these are three things to think about So number one when you think about your price You can't base it off of what other people do because Those people might have more experience those people might have more confidence Those might those people might have less confidence selling So to base what you do off of what others are doing It's not a good idea. And how do I know that? Well, that's exactly what I did at the beginning I saw what one competitor was doing and I was like, I'm gonna charge less than this guy and I quickly realized if you charge less Normally you're going to attract people who are less committed. All right, so that's number one All right, number two If I just came on here and said, yeah, you should charge $100 an hour or $200 an hour or $300 an hour You might not want to do that Right. So asking me how much you should charge Isn't the way to go Asking yourself What is included in your offer? That is how you establish how much you charge, right? And this is the step so many coaches and trainers miss they they overlook it They think well, I'm just gonna go into a session. So how much is my time worth? But at the end of the day, it's it doesn't boil down to that because It takes time to prepare for the session. It takes time to drive to the session It takes time to deliver the session takes time talking to people when the session's done So your time is not just spent on that one hour And this is where you have to go back and realize, you know, what's the real value of my service that I'm providing Not the value of my one hour of time because it's not one hour of time. It's more than that Right. Now with that being said, there's one thing that I want you to do Right. I want you to figure out what it is that you offer not how much is it? What it what do you actually offer? What do your clients get when they're training with you? What do they get when they're not trained with you? Right. And when you focus on those things coming up with your price becomes very easy Right now the last thing here says that there's three things right first is don't compare yourself to other competitors second is focus on your offer now the third thing here and in my opinion, this is the most important is When you start charging your clients, right ask yourself, how much would I pay for this service? Right. Would I invest this amount of money? If I had a child and there was another coach in my area Who had this type of service? How much would I pay for it? And if you're not willing to pay the same amount that you're asking your clients to pay It's going to be really hard when you sell it Because you're going to be uncomfortable asking for that amount of money So this is where you need to ask yourself that question. How much would I pay for this thing? If I would pay X, I know that I can Command that from from, you know, my market here. All right. Ask yourself that question So go through those three steps there. You go through those three steps This stuff becomes a lot easier. That's it for today's video. I'll see you later