 customer acquisition calculator. Create a profitable strategy for your business. This is part two of two. If you haven't watched the first video, you do wanna go back through it because I list all the strategies there. In this video, what I'm gonna do is actually get into depth into some of those strategies that I think are incredibly helpful. So I think this is really gonna help you out in your business and growing your business. If you haven't subscribed yet, make sure you do so. There's a big subscribe button down there. Click it, turn it red to gray. Don't forget to ring the bell. Turn on all bell notifications. That way you're notified each and every time I go live or if I upload a video. Okay, let's get right into it. I wanna get into the explanation of all this stuff. Give me a thumbs up too if you liked this video. I'd really appreciate it. It helps the algorithm so much. All right, so let's look at some of these things. And one of the things I really wanted to look at was search engine optimization. This is something that was so big 10, 12 years ago and then it seemed to die out because people figured out ads and now people are scrambling to get their websites to actually show up in the search results. You've gotta understand that when people are interested in a product or a service or anything like that, for the most part, they're gonna go to Google and they're gonna search and they're gonna look on Google. And if you can come up in those search results, you're gonna increase your business. That's why it's so very important to educate yourself in search engine optimization. Okay, check out what I'm gonna put on the screen here real quick. Inbox ranks first for temporary tattoos, a term that has over 30,000 monthly searches. Intentional traffic, this generates for its website every single day. And if you look at it, it's really pretty cool. You've got semi-permanent tattoos radically different. So that's kind of catchy right there, right? And then their description here, this is the meta description. This is what you're putting in on your website. Here to help you express you, we create tattoos that last one to two weeks and fade as your skin regenerates. Painless and easy to apply, delivered to your doorstep. So it says it's very easy to use these tattoos. It says they're good quality. It tells you how long they're gonna last. It's like a mini ad, okay? So this doesn't even cost you anything. This is just the description that you put in on your website, whether it be WordPress, Magento, whatever it is, Wix, whatever you're using out there, it's so important to do this. Now this is so cool if you can master this because getting this passive organic traffic is just invaluable. If you think about it, there's 40,000 searches every second on Google, 40,000 every second. That's a lot of searching going on. And another thing to remember is that search engine optimization is evergreen. Once you do it, okay, it can pay off for, you know, weeks, months, years on your website. Now you may have to go in and tweak things every now and then, but there's some websites that have ranked literally for years and they're getting all this free traffic. Wouldn't you like to do that? Now, the downside to this, it's slow. It takes a while, okay? So once you do your search engine optimization, it's gonna help your website a little bit more each day as that search engine crawls your site and as it learns the SEO that you put there. Now the other thing is even though there's 30,000 searches every single month for that temporary tattoo term, there's 237 million results that pop up. So there is gonna be competition when you're doing that. There's a lot of tools out there that you can use. There's HREFS out there. There's Uber Suggest and these tools can be used to help you figure it out a little bit better. Now this type of marketing, I would say it's marketing, is good for people who wanna do something in the long run. It's gonna take you some time to get the results. However, you will get good results in the long term if you do it correctly. The other thing I talked about in the first video was audience building. And I wanna hone in on that a little bit more because I think that's so important. I didn't do that in the beginning and I missed out for a number of years on a lot of potential sales because I didn't have a list to market to. Now I do have a list to market to and I get a lot of sales off it, but I look back and I think my gosh, my list could be so much bigger. But that's not the point. I did start and I did get it going. So audience building is so very important and using social media like Instagram and Facebook and YouTube and all these different places can really help you out. Let's take a look at an example right now. Jim Shark, and I'm gonna put it up on the screen there for you. Jim Shark right here, you can see what they've done. They have 2,763 posts here. You can follow them obviously, but they got 3.3 million followers. And for Instagram, that's pretty darn good. They've built a community of brand ambassadors who promote it on the platform. There's several ways to build an online audience on social media. Almost all of them require time, consistency and content to attract new followers and keep them engaged. Your online following not only lends your brand authority, it also creates an audience of customers you can reach whenever you want to promote a new product or increase your sales. So it is very, very helpful. Now, although it does take time to do this, the organic traffic you get from social media really helps when people see that other people are sharing your brand and what you're doing, they're very interested in it. It's more believable than just an ad, but it's gonna take long term to do this, okay? So you've got that trade-off. If you run an ad, you're gonna get instant traffic, but it's not as believable and it's harder to get people engaged. If you have organic traffic, it's very believable. People are gonna engage, they're probably gonna buy your product, but it takes a longer time to do it. So there's that trade-off. The other cool thing about organic traffic, and it has a lot of social proof. Other people see other people using your products or services and that lends more credibility to whatever you're marketing. Now, the other thing I will add to this is it's slow growth. I will say it's very slow growth. And the other problem is algorithms change. So you could be doing really good on Facebook one day and have a lot of people visiting your pages and engaging with you, then all of a sudden the algorithm changes and they don't show it to anybody. I've had that happen to us. So you're not really in control of it, but it's a great way to actually build an audience, but it can go away real quick too. So you gotta be careful about that. Okay, the next thing is content marketing. This is something else I mentioned in the other video, but I wanna get into a little bit more depth here. When used properly, content marketing can be a great source. People are coming to you to get information, to learn how to do things, whatever it may be. Let me pull up a company and put it on the screen real quick. It's called Press. And what they do is they sell basically healthy living and educational, but their main product is going to be juices, okay? And they have these juices that are available. And as you can see from here, they've got several different articles in here that people can read. The blog has a simple yet eye-catching design. It's got hero images that reflect its product. Post are full of useful, well-researched information and expert interviews that help readers make healthier life choices. Squeeze also offers resources like a direct line to its in-house nutritionists at the bottom of each article. Now, what is that going to be used for? What is this content marketing going to be used for? It's going to be used really for building trust with your customers. When they see that you've gone through all this effort, when they see that you're giving out all this good information, they're going to definitely trust your company more, which is going to make them more likely to buy from you. Now, of course, the side benefit from this is if you have some opt-ins, some call to actions, you know, you're going to build your audience right there. And that's what this is all about is building your audience. So it is very helpful in that aspect. Now, the downside to this is it takes time. I mean, it takes a lot of time. You're going to have to involve other people. At some point, you're not going to be able to do it all yourself. You certainly can't in the beginning. You could write a blog in the beginning, but after time goes on and you need to have more and more blogs and more and more content, it's going to take some other people to assist you in this. The other thing is it needs to be done right. If you have poorly written articles, it can actually drive people away from your site. So you got to be very careful who's working on your site and what contributions they're making. Okay, let me put another example up on the screen so you can see what I'm talking about. This here is called Woodwood, Wood Toys. It's a Canadian-based toy store that sells hand-picked Montessori-inspired toys. Customers from around the world buy the wooden toys from the brand founded by a mom and a dad, Melanie and Renny Wood, who were looking for toys for their own child. The business operates online only, which is challenging because some customers want to view the toys in real life, but you just can't. And we have that too with our survival food company. They want to come in and look at the survival foods and we don't have a store. But once the pandemic hit, Woodwood Toys really took off. The brand received more traffic than ever before and sales skyrocketed. Renny and Melanie still had a full-time job on top of managing their own line business. At the same time, their customer base began to dwindle as those customers' children began to age out of brand's products. That's when Woodwood had to focus on customer acquisition once again. So this is not a one-and-done thing, guys. You're always gonna have to be acquiring customers because people will be leaving your list. That's just the way it is. Maybe they've already bought your product or every product you have, or maybe they decided they're not interested anymore, or maybe they quit looking at some of the things that they subscribe to, whatever it is, you're gonna have to keep building your list because it will dwindle if you don't. All right, now let's take some time and look at referral tools that you can use. There's one called Referral Candy, and I wanna put that up on the screen now so you can see it. Referral Candy is a really cool tool. It's used for building referral programs for your store. Over 3,000 Shopify merchants use it to reach new customers. They grow their brand through the word of mouth. They create fun and engaging customer loyalty programs, and it works across any industry. Fashion, athleisure, nutrition, electronics, anything that you can imagine. Referral Candy offers tools to automate your referral programs and acquire new customers like post-purchase pop-ups and VIP rewards. It also connects with your favorite marketing tools like Clavio, Facebook, Google Ads, and more. You can start with a free trial, and then you're gonna pay about $49 a month for the service. Now the one tool I really, really like a lot is Cartra, and I use Cartra. And the reason I like Cartra is because it's really not one software, it's a whole bunch of software is built into one. I'm gonna have a link below for Cartra, and that link is not for you to buy it or give up your information or opt-in or any of that stuff. All you do is click it and it's gonna take you to a page where you can watch a video. Now if you do like Cartra, and I'm gonna tell you about it in just one second, you can actually get it for a $1 trial through my link that you use down there, so check that out. But Cartra is actually an email platform. It's also a sales page builder. It's also a funnel builder. It's also a membership site. It also has pop-ups that you can put on your site, whether it be on Cartra or whether it be on your own WordPress site or Magento or whatever it is, you can build them in Cartra. It is so many things, guys. You can host videos in there. You can do so much with Cartra, so you gotta check it out. There is a link below in the description. Click it and you can watch a video on it. Okay, so that gives you a little bit more in-depth way of building your business. Like I said, this is part two of a two-part series, so if you haven't watched part one, there will be a link below. You can click on that. Go back to part one and watch that where I list all these different things. Though this video actually got into a whole lot more depth than the first one did, but the first one will list everything so it'll kind of spur your interest if you wanna get more research on some of these things. Thanks so much for watching this video. I really appreciate it. If you haven't subscribed yet, please hit that subscribe button below. Click it and make it go from red to gray, and you do it with a magical click, and then this bell's gonna pop up next to it. You wanna ring it, turn on all bell notifications so you're notified each and every time I go live or I upload a video. Give me a thumbs up if you don't mind and I will see you in the next video. Hey, thanks for watching my video. Don't forget to subscribe to my channel and click that little bell right there so you can be notified every time I do a new video. Also, click on one of those videos there. Keep watching on my channel.