 Hey guys Matt Beck free salon education calm and one of the most important things you can do before your client leaves The salon is get their email address. The reason for this is that we're trying to use Facebook and social media and all that to Communicate with our clients, which is a great thing. There's nothing wrong with it I think that we've had a lot of success with social media But the more popular social media gets the harder it is to actually reach the people that you're looking for Without paying the price for it So what I would recommend is get your guests email address Then you're in control of sending them your email specials or a note to them or their Appointment reminders all of those things we talked about before If you're not that great at this then we use things like demand force which I'm going to show you guys in a second But I think the most important thing for you to do is collect that email address and like I was saying before with social media I make a post Facebook or Instagram or all these companies they decide who which one of my customers is going to see it And then if I pay a little bit more money then More customers are going to see it, but we don't really know who those customers are So if you really want to reach your client base get their email address now Let's spin around take a look at demand force. I want to show you something that they help me with and in my salon And what we're doing So here we go. I'm going to pull up Demand force is website. So we have this is our salon gratitude Demand force dashboard. So you can see here. We've talked about it before a couple things that I really love about this is Right here is some of the most recent web reviews from demand force they really help they send out emails to our customers after they leave and Ask them to review this line and these reviews go right to our salon website and to Google So it's really an important key thing in running a successful business is to have great reviews on your website Now we go to email There's a lot of services out there that you can use that Sometimes you get a little bit complicated I know as a business this is so much easier because this goes through all the emails that have been sent out Through demand force to our customers. How is your experience at salon gratitude confirmation emails? And they take care of all this stuff. I don't even have to look at this Then if you click on the campaigns section the great thing about this is it's already got pre done Campaigns which we talked about in the past. There's a video that I show you how to send out an email But I think the most important thing is collect those email addresses because that's the way that you're gonna be able to communicate with your guests So definitely check out demand force if you want it's demand force comm slash free salon education Someone will get in touch with you show you what it's all about before you even purchase it. It's a it's a monthly fee It's an easy thing to do. So if you like what you're seeing check it out But most importantly again get those client email addresses so that you can communicate with your guests Thank you guys so much, and we'll see you guys on the next video. Thanks