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Published on Feb 12, 2014
Speak up and save a life -- the mass media campaign is aimed at raising awareness of organ donation and encouraging the public to talk to their family about their wishes. This advert depicts how life has improved for a little boy and his family after receiving a life-saving organ transplant.
In Northern Ireland there is a real shortage of organs, with one person dying on average every 3 weeks because they don't receive the organ they need. To find out more about organ donation, signing the NHS Organ Donor Register and why it's important to tell your family about your wishes, visit organdonationni.info