 Great marketers are great change leaders. If you really want your marketing ideas to happen in real life, you got to know marketing, you got to know digital marketing. It's really important, but you really have to also know how to make things happen, how to remove the barriers in the company, how to be a change leader. And we've done a big research on this for the 12 powers of a marketing leader. It's a leadership book for marketers. And if you want to read more about it, go to a blog that's called TryThis.Blog and that will give you ideas every single week. So think about this as a great marketer. You're actually a great change leader.