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7.26.12 Social Technologies Unlocked

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Published on Jul 27, 2012

Speakers:
Wendy Arnott, VP of Social Media, TD Bank Group
BJ Fogg, Founder and Director, the Persuasive Technology Lab at Stanford University; Author, " Persuasive Technology"
David Gutelius, Chief Scientist, Jive Software
Clara Shih, CEO and Co-founder, Hearsay Social; Author, "The Facebook Era"
Moderator: Michael Chui, Senior Fellow, McKinsey Global Institute




Some say social is dead; others say it's just beginning. According to a soon-to-be-published McKinsey Global Institute report, The Social Economy: Unleashing Value and Productivity Through Social Technologies, the value creation potential of social technologies within and across enterprises and the consumer landscape is largely untapped—with eye-popping possible gains. Where will it have the greatest economic value -- enterprise or consumer? What is its potential for making knowledge workers more productive? What will it take to get there?

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