 I'm going to get it right this time. We on boss talk one-on-one. Yeah, we going to talk, we going to have fun. We be on fire, we'll be lively. It's a unique hustle, big shit. Check it, check it, check it. It's a unique hustle. It's your boy, E.C.E.O. And I'm here with the lovely official Mr. Maker. He done no walk-on with everything. Ay, man. So today we got a special guest, man. Everybody done seen him, man. When he come down to sports, man, you can't miss him, man. Ever since the 90s, man. This guy, he came in the game. Pretty much educated on what was going on with everything that we needed to know when he came to the Cowboys. And this guy has been just treading through when he come to sports, man. Check it out, man. John Jock-Taylor's here. Is it John or Sean? John. I knew I was going to mess it up. Then I tell you that boy came and said, is it John or Sean? I wanted to say John Taylor, but I want to make sure I get it right, man. That's all good, man. Thank you so much for coming on the show, man. Thanks for having me. I appreciate it. I always ask this, man, and I'm going to go first, right? Go ahead. So give us a little bit about yourself in case somebody don't know who Jock-Taylor is. Well, I mean, it's... I'm trying to figure out what I do because I do so much these days. You can't really wrap it up. I've been researching you, so I know you've been busy. Well, really, right now, I'm writing. I'm doing a little bit of TV work. I'm doing some podcasting. I'm doing some radio, and I'm having fun. That's what's up. So what are you coming up? Are you from Dallas originally? Rugged and led by the baby. Oh, man, this dude here, man. Oh, Cliff. He like her from Kingston, man. It's not a game. It's not a game, man. It's Rugged and led by the old Cliff. Say, man, that's real, man. Like, when I first came to Dallas from the country, I was like, man, you got to go... They had that rep over there. So what's going on, Steph? I know you got your list. You see the pamphlet. That's a lot of questions over there. Last night, I mean, night full ass, I had to stop as she was going in. So I said, wait a minute. I'm going to ask you a couple of questions. Not a whole lot. But I know you covered the cowboy, the Super Bowl. Super Bowl 30. How was that like? Because was that the last time that they won? Yeah, that was the last time they won the Super Bowl. 1995. That was a long time ago. That was my first year covering the Cowboys. To be honest, I tell people this all the time. I made the jump, much like Kevin Garnett and Kobe Bryant from high school to the NBA. So I was covering high schools and they got moved to the Cowboys. Wow. How does that feel? Well, see the way y'all say wow? Yeah. What I'm telling you is I don't really remember very much because it was so hard. And it was so overwhelming that I spent much of that year trying to survive. So I don't really remember a whole lot from that year, which is very ironic to me. I can imagine. Because you come in and all you're trying to do is make yourself known. And doing research and divulging yourself into your work. So you're not really getting the chance to enjoy. I don't know. But it's a weird situation. But if I look back at my career, I've been kind of God moving around, moving pieces for you because what happened was I was covering high schools. This is really funny to me because it's always funny when I tell this story. I was covering high schools, minding my own business. And there's one dude whose name I shall not divulge. Got demoted. But check this out. He was covering the NHL, the Stanley Cup. He did something. Nobody knows to this day what he did. The Stanley Cup was. And got demoted. And so the guy who was covering the stars started covering the NHL. The guy who was covering the Cowboys, Tim Cowishaw, who a lot of y'all see around the horn or whatever, said, okay, I'm tired of Cowboys. I'm going to go cover the stars. Ed Werder, who was the number two guy on the Cowboys said, oh, great. That means I get to move up to the number one guy on the Cowboys. And I was suddenly the number two slide opened up. Now, I was just covering high schools, I've had this a few times. It's like Steph Curry right now, where he's an average 40 points in a month of April. I was on one of them streets. Everything I wrote was like, bam, it was fantastic. Good. I think so. So I remember asking my boss at the time, you think that'd be crazy if I tell him I want to cover the Cowboys or to consider me? She said, nope. I said don't lie to me now. And she said, nope. So I spent that weekend coming up with a plan and what kind of stories I would write, how I would try to create sources and all that. Turned it in with a bunch of story ideas and they sat on it for a couple of days, called me and said, okay, we'll put you on there and get your shot. That's how I started. How did you get into writing on a whole? How did you get into it? Just journalism and what was the thing that put you into it? That's just always, I couldn't tell you because it's what I've always done. Yeah, I'm that dude who figured out it. My father would say five. I called BS on that. But maybe not, I don't know. But I just always knew this is what I was going to do. I would say I really made a move toward it in like seventh grade, eighth grade. I mean, it's just what I do. So I couldn't tell you when I started or why I started, it's just what I do. And I've been pretty much single-minded in the focus. So all in high school, I did it. And that's writing, right? But when you got into the sports section of it, is that something you wanted to do? No, I did sports from the jump. See what I'm saying? This is crazy. Before you did it, was that something that you wanted to write? No, I was always good at it. And what happened was... Do you love sports? Yeah. You can't do it if you don't love it. You gotta love it. You can grow to love it because sometimes you get thrown into a position and you're like, okay, let me make the best out of this. Let me start doing some research. And then once you're doing the research and you start to gain knowledge about that, then you're like, okay, well, I like it. No, communication could be different. I was trying to say, I mean, you could do that. I mean, it's like a relationship. You could learn to love somebody. Arrange marriage. You can start off liking somebody and not really be all that interested in them. And then if you hang around of them doing some things you like about them and you could learn to love them, but when it started off, you'd have no interest in it. Is that the way some of the players come off to you? You know what I'm saying? Like, as far as you start off, okay, he all right. But then as you get learned more and more about him, he becomes more... Okay, he's doing the right job. You talking about just relationships with players? No, no, not relationships. Just their skill set, actually. You like in a player because you like... Okay, he didn't start off really great. Yeah, and he was arrogant with it at the time. So attitude did have a little bit to do with it. Are you talking about how I deal with players? No, I don't even go like that. You don't even think about them that way? No, I think about them. The reason I'm good at what I do is I think about them like people. Meaning, but it means like this, if you walk into a party and you just walk in and you don't know anybody, there's certain people you're instantly like, okay, they look interested and they look like they have whatever certain people you draw into, so you go talk to them first. That's it. And sometimes you hit it off and you stay there or sometimes it wasn't what I thought, so you move on. Same thing as locker room. There are players who you just gravitate toward first and so you start talking to them. Some players, you instantly, just like at a party, you're like, they do whack. So you don't have any interest in talking to them and sometimes they prove right or sometimes you go, oh, I was wrong. That dude was cool. And then some people you're ambivalent towards. Wow. People in general, right? Well, yeah, that's, you know, what you have to do is you have to treat athletes like people. Yeah. They are people. They just have more money than you. Yeah, yeah, yeah. But as I've told more than one athlete, I'm as good as my job as you are at yours. And I've told some, I'm better at my job than you are at yours. Because I'm at the top of the food chain and you ain't. I've definitely seen some things happen. I can tell you some things when the Dears brand thing happened back in the day. I've seen that. See, it's a certain thing because I always thought of you as my people. You might not know that, but because of her. I know it because of your wife. Right, right. When I see on TV, I tell my wife, I don't know. I'm like, yeah, that's Jock Taylor. You know, that's family right there. But I really hadn't even met him. But I knew Lorraine from y'all wanting to me. So at the end of the day, that's how I look at it. But it's just a good thing. But what happened with you when that, how did that go down for you? And that's a long time ago too. Yeah, I think that was, I don't even remember, maybe 2015? Yeah, yeah. You know, some of it was my fault. Some of it was Dears fault. Some of it was nobody's fault. Okay. That's the backstory. Okay, let's go back to what happened because for people like me who don't know the story. No, I'm going to get to that. That's why I'm just giving you the backstory about Dears fault. Some of it was his fault. Some of it was nobody's fault. Okay. But you know, I think it was 2015. Me and Dears got into a big argument in the locker room. Although the reality is, you know, the famous clip where he's going off and Jason Witton is stopping his press conference and looking, he wasn't even mad at me. He was talking to somebody else. Oh, he just got put out there that way. Well, that's because, I have to have the backstory to understand what happened in the locker room that day. Dears was coming off an injury and I think they played in Seattle and he had two or three catches for very few yards and ended up writing a column about he's got to do better. They need more for him if he's supposed to be who he says he is and who he's proclaimed to be and who he's paid to be. The issue came, so that was fine. I mean, you had a bad game, you had a bad game. Deal with it on it. But the problem comes, something happened the next day and I couldn't, like, if you write something like that, you have to show up the next day so that if he has something to say, he can say it to you, because I don't think he showed up after the game. So, something happened, like, out of my control. Either I had something I couldn't stop, so I didn't show up on Monday. Now, Tuesday is the player's day off. Okay. I think this is how it went down. So all of that is building up. And then Wednesday, I think what happened is he didn't show up Monday. I think this is what happened. He didn't show up Monday. Tuesday I didn't see him. Wednesday was the day I had something I couldn't, I had to do. So now, Wednesday, because I didn't show up, he told some people, oh, wear that blankety-blank hat. I mean, people do that. It's no big deal. So Thursday, because my people say, yo, your boy looking for you. So I, fine, I'll be there Thursday. So what happened Thursday is, and it's really funny, because he's sitting at his locker, sitting down, and he's looking right, talking to somebody, talking, talking, talking, talking, talking. And at one point he started talking about me. And so, but I'm walking straight toward him, but he didn't see me. So he's talking about me, and then I walk up, writing this grid. And then he says back up, and then we had some words, because I was like, well, you've been looking for me. Well, here I am. But it wasn't really all that... I know it was. It was man-to-man talk, because I am a grown man, and you can't talk to me in any kind of way. And I've always been like that. But he got up and he was walking out. And so I'm walking right next to him. And then, and this is what I say when I mean what I said earlier, then this guy named Devin Street, who's also a receiver, comes out. Now, have you heard of Devin Street? Exactly. Shut the hell up. I mean, exactly. You ain't heard of Devin Street. So Devin Street walks up, and he tries to say, yo, quit talking. Like, dude, ain't nobody even talking to you. He gets back. He's trying to take up forward. Right. I get it. You are nobody. You are classic. I'm better at my job than you are at your job. Classic. So shut up, because I'm not talking to you. And he kept on going. And then he said, why'd you call me the N-word? I'm like, what are you talking about? You just called me the N-word. I thought, what are you talking about? So I'm on with Dez. And now, then Dez comes back and started this guy from Sports Illustrated because he tweeted out our conversation. Wow. So when he's doing all that yelling and screaming, he's screaming at that guy, not me. But in the meantime, Devin Street has told people that I've said the N-word. Oh, man, it's going down. Right. So now, I get on somebody's radio show locally and I'm talking about this incident with me and Dez. And I talk about this guy. And he said this, I ain't even talking to you. I said, this is my old Cliff vernacular came out. Yeah, yeah. And after that, man, it blew up because and then see, I know how these things work. Since I got radio station, I sent my boss an ESPN and Bristol an email. Yo, this is what happened in the locker room. Yeah, gotta cover your crap. And then classic ESPN, oh, it's cool. And then as it becomes a bigger story, now we gotta have a talk. Now, can you have them send us the video, the audio tape, are you on the radio? But fortunately for me, one of the PR staffers said he was walking right behind me when I was having this conversation. He said I was two feet from him. He never said anything like that. And so to make a long story short, it blew over after that. But that was kind of like what happened with Dez. Did you and Dez ever talk after that? Yeah, man. Me and Dez are cool. If I saw him today, he'd tap me up. Yeah, because he ain't no Cliff a lot. He told all the stories on Dez when he was a rookie and when he was coming out of Oklahoma State. So we had a really good relationship. It's just, you know, if you cover people long enough, I mean, it's just like marriage, man. If you stay married long enough, you're going to have some conversations that one person leave mad for a little while. Oh, yeah. But it happens sometimes. I know. Trying to keep it going. Being a journalist, is that one of the biggest situation that has ever happened to you? Because you're going to have some things that you've written that people don't like. And maybe want to step to you and argue with you about a certain, you know, whatever you wrote. Would you consider that as being the biggest misunderstanding? No, I've had a few of them, but typically they... I haven't had any real... Real bad. Not any that lasts because, see, what you talking about happens... I don't think so. Because, see, what happens is that only happens if you've gone about your business a certain way. Okay. If I come to you and write stories about why you're playing poorly, but I've asked you why you're playing poorly, and then I write it out that you're playing poorly, I mean, that ain't my fault that you're playing poorly. The problem most journalists have talking about is some point when they were writing they made it personal. Like they took a cheap shot or they said something and they made it personal and they deviated from the facts. And again, see, this is all... Being a journalist is a number of relationships. That's why I use a lot of relationship analogies. If you having a disagreement with your boyfriend, your girlfriend, your husband, your wife, you can have a disagreement as soon as you make it personal and make it personal. Okay, now you can elevate the whole debate. So I've never really had those because I can write tough stories but I've always asked you about it before I wrote it. You didn't open it up like, oh my god, I can't believe you wrote that. Dude, I was just talking to you yesterday about what I was going to write and how I was going to write and all these different questions. That's good, man. So that's why I have avoided a lot of that drama. But you don't only do journalism or sports. You do it on other things too, right? No? Only sports? I don't like other stuff. No, seriously, I don't... You could ask my wife, I don't watch local news. I don't want to hear about politics. I don't want to hear about babies dying. I don't want to do any of that. So I had no interest in it and when I was in college, I had to do it for a minute but just a minute and when I was graduating I was turning down job hours. People were like, hey, come cover politics or come cover local news for us? Nah, for us, not what I do. It's so crazy because somebody mentioned the other day we were talking about the radio and we always feel like the radio is getting extinct somewhat compared to the podcasting or with social media and everything else. For me, when I used to drive to work in the morning, the only time I'd listen to the radio is on the way to work. But now it's a case where people are like, you want to hear about the weather? You want to hear about traffic? I put in my directions in my phone even if I'm going that way every day all the time and I'll see, okay, is there a wreck? So I don't ever listen to the news anymore even for traffic because my phone tells me everything. So there's no need to sit down and I wait for that news to come on or wait for this. I can find it out right there on the tip of my fingers. Whereas, because I know you've been in radio also, so how do you feel about the radio industry and where you think it's going? Well, I'm pissed at the radio industry because they fired me once I had a top 11 show. But in my business Randy Galloway who used to have a radio show for about 20 years, he's one of the first people to show a blue, see journalism is not a business when I got in it that you got rich. You can make a nice living but you couldn't get rich. Randy Galloway created a blueprint for how you get rich and how you get rich is you become a columnist and when you have a columnist, you're an opinion maker and once you're an opinion maker then you get a radio show. Alright, and then what happens? You can take, I mean in normal situation okay you getting paid a lot because columnist is top job at the paper now I got a radio show. I can bank all that money. That's how you get rich. That was the blueprint for journalists getting rich. And so when I became a columnist I was like, where my radio show? Where is that? And so I finally got one. Now the problem was You had that goal set once he told you that you had your goal set on That's the blueprint. That's something doable. That's something I can do. And I did it for 8 months and then I got laid off at ESPN and so I was like because when I got the radio show I was like, man I only need to do this for like 3 or 4 years. I'm straight. Did you like it? Yeah. And so once I got laid off from ESPN then the radio became I never wanted the radio to be a full time job but then it became my main job because radio ain't fair I mean radio, new program, director come in don't like the sound of your voice you got deep fire. Yeah we just had Vita Loco on here Sunday so radio I never wanted that to be my main girl and so but it turned out that way and I enjoyed radio but then radio show it didn't want to be a main girl we went from 31st which was last in the market it was really funny to me we were last in the market last March because of the pandemic people's listening habits changed and we were always on the cusp anyway we dropped all the way to the bottom took it all the way up to number 11 and then literally 3 weeks later they said well we changed to a national format so all y'all fired wow but I seen it happen like I said Vita Loco just went through that same thing and they just don't, you have to have some tough skin I told her to work in radio and they do a lot of layoffs for some reason when we were talking to J Cruz you were saying how they laid they just shut that whole radio station basically what they did they don't give you no heads up no nothing the good thing for us was they told us that in August and we had 6 weeks before the final show and so me and my radio host because again we had gone from 31st to 11th in 5 months so clearly people liked the show yeah definitely and so that's when we decided to turn the show into a podcast and we got an LLC and started putting everything and we were like hopefully you know in next few months we can make some money and it turned out that we had several people contact us right away saying hey we could never advertise on your radio show because the rates were too high before your podcast tell us what you're charging we're like oh snap that's good and so we've had advertisers from day 1 and now I think we just added 2 more this month so we're up to 10 I think we got 10 advertisers we got a title sponsor we got some work to do so it's great so we're actually able to pay ourselves a little bit every month and that's on your podcast which is great and so it's growing matter of fact we just we just had our best month in terms of downloads in March and I say I'm shocked because this a football season this is the off season yeah I was just looking at jam session so how'd you guys come up with that name Jock and Matt that makes sense you know what I'm saying we basically just we put bosses in the front you see so what about the first Superbowl that you cover were you nervous have you ever been nervous when you covered something not really no it's um I mean why are you nervous it's what you do you say that I used to play a little ball and stuff I got a little butterflies with the first of the game or something you know the world and if I was going into an unknown situation the first time yeah it mess with me a little bit after you start then bam you get some excitement but I wouldn't I wouldn't call it nerves because you know to me this is just me now nervousness is a product of you're not really comfortable you're not fully prepared but I know what I'm doing and I know I'm prepared and I know I'm good at it and so the whole key is it doesn't matter what you're talking about writing sports whatever it's not to make it bigger than it is it's what it is you know one of my favorite quotes of all time came from Emmett Smith because you ask athletes all time hey same question you just ask me so you're asking Emmett were you nervous before the Superbowl he goes oh no so the obvious question is why not he said you know people who get nervous look at it as there's a million people I mean 18 million people or 50 million people out there watching me man what if I mess up he goes nah man me and Mike looked at each other that's why it's one of my favorite quotes me and Mike looked at each other and said yo there's a million people about to watch us do our thing let's go it's just a difference in mind setting so no I get you know you get excited because it's a big game or big moment or big event but nervous what about let me ask you this so I mean my kids they 15 my older one is an Eagles fan of course but anyway they never seen the Cowboys win anything I was gonna get to that point because the fact that I'm not from here right so what I consider football is soccer and when I came here of course Jamaica because I'm from Jamaica but anyway but when I came here oh Cowboys is America's team they sure are what makes the Cowboys the American team and then every year they gonna win and I'm like and I'm like really in the beginning I'm not gonna like I'm trying to bandwagon because I'm like America's team yeah I go but I've been so tired of being let down and I'm just like you know what forget y'all we do good a lot of years the last time you experienced a Super Bowl 95 what do you think that they are missing compared to the team that you saw back then compared to the teams that you have seen not even just now over the years it's been so many years wait a minute don't stress it like that the reality is every team goes through cycles alright and when you go through your cycle you have an opportunity to win the question is will you win during that cycle now sometimes there's an outlier team that comes from nowhere that appears but most of the time teams that win they're in the midst of a four or five year run where they're really good and it's did you win during that period so if you look at the cowboys do they have that run like for years like consecutive consecutive they had so if you lose don't do this to us man if you move past the last Super Bowl alright they had a window from about 2007 through I don't know maybe really from 2007 till now they've had three chances where they were one of the best teams 2007 2014 2016 where they were really capable of winning champs because it's hard to win I mean it just is so they had opportunities those years to win and they didn't take advantage of them one of them they should have been a catch so they lost that game one year dude from Green Bay makes a great catch on the sidelines so they ended up losing what's the name of that quarterback no matter which team he goes on we're going to talk about that there's an outlier there's one dude in the history of the national football league who's done that so it happens if you played with Michael Jordan you ain't winning no championships because Michael Jordan was playing so you just a hate him what's your making what's your making national soccer team one lately we ain't going to talk about you saying both because we know that's what they go to that's what they go to I just asked about you playing that's the topic at hand okay because I was going to say they ain't messing with this man today they ain't want nothing no we do have you saying both we do have you saying both we ain't talking about track we talking about soccer because you said soccer was your sport you didn't say track was your sport he said soccer was your sport let me tell you something about Jamaicans being a Jamaican every sport that Jamaica represents is Jamaican sport okay how y'all doing in the sugar cane shopping sugar cane shopping y'all going to go a melonette sugar cane shopping how y'all doing in that blunt rolling we might have we might have if there is a blunt rolling competition Jamaicans will win this is true this is true what other questions you got from this jock tell ya so being a Cowboys fan who said that was a Cowboys fan that's a good question really? why do you look like that that's surprising because you reported on them you were there around them all the time that's why I'm not a fan okay hold on were you a fan back then 95 I was probably I was a fan of the Cowboys up until I started covering them because once you cover them you can't be a fan fan them about I root and I cheer for your team okay that's cool I'm a Know How State fan I root and I cheer for my team I have an emotional investment in the Buckeyes I have no emotional investment in the Cowboys because the first time you get cussed out by a player you cease to be a fan you gotta understand it's work it's not it's just work it's like everybody got a job my job is to tell you why they won why they lost you do a good job everybody way how they just love the Cowboys he wanted the reasons though he'd be breaking it down we feel like we're in the locker room anywhere I travel and I tell anybody oh go Cowboys you all over here New York wherever we went they always loved them they're America's team because you love them and hate them that's it now I never heard the stress that way but it makes sense they bring out the emotions in people everybody get mad when I say something they get mad but it's fine but let them be mad we riding together me and the Cowboys every year so do you think that they'll ever come back yeah everybody will come back well you gotta tell you when now that that money is going down he has hopes every year he's a fan he's supposed to it's going down people don't know that he got something approved this year y'all think y'all are going to win see they do and we ain't mad at jeez we just getting into it ourselves we doing our thing so 25 Super Bowls you done covered is that really true I read up on the little bit then it's true it's true say man thank you so much for all the time man you looked out for me man giving me that insight that I might not even watch the game I said yeah I believe him and then I gotta go and highlight something good so how is it working with because you work with different television stations and all that over the years man you've done a lot man you're building relationships the whole time there's names and people you can call on you can even understand you've dealt with Jerry Jones you know it's the stuff that I would love to do to be honest with you to speak with certain people to elevate what I think you know I mean I think it's uh you know the thing you have to do is what I just said you have to treat people like people you know I treat Jerry Jones like a dude not like some billionaire owner and what happens is you know it's not a matter of I have to accommodate him now I'm just me just being who I am and being me is either good or not but if you're authentic like that there's a certain realness to you you know right now I'm doing a lot of work with ESPN's undefeated which is a website where they focus on sports and culture and it's really about which is another way of saying focus on black folks and so I've been going down and doing a lot of work on Jackson State and Deion Sanders cause he's coaching there yeah I was about to ask you about him and you know Deion and I were talking a few weeks ago cause he was talking to a couple of his players and they were shocked that a reporter was in the locker room cause this was during the middle of the week and he said I've been knowing Jacques 25 years he said he's around you sound like him right now stop playing bro he said he's around cause he's the same dude today that he was 10 years ago that he was 20 years ago that he was 25 years ago and I met him he ain't changed you know he said and you brought up the word and he actually said it he said it's that consistency that I don't have to worry about him which is why he's around right now cause I don't have to worry about him he's gonna do his job and it's cool but the point of that is relationships which are built on authenticity and built on realness and again and I've said this many times it's the people you had the best relationships with that you had the toughest questions for because they know that you don't have an agenda so if I ask you like I was talking to Deion the other day and after a game he basically said the players aren't good enough there's a disconnect we're teaching them, we're telling it to them we're not getting it now you can accept that answer or you can say well I gotta ask you dawg the obvious question is are y'all teaching them well enough are y'all breaking it down for them to understand that's the question that you would ask anybody yeah unless oh man he gonna get mad at me so can't worry about it but people are worried about it I'm kinda like that on my job so I get exactly what you're saying that's the question you have to ask and then when you ask that question oh you get a much better answer dawg we only had eight defenses in we started talking about it really with the details he said we only had eight defenses in I went to the sideline and said what defense y'all want me to call what can y'all, what can we call where y'all won't have any mental mistakes they said call this we called that, next play we gave 43 yard touchdown dude ran down the sideline he probably still running I'm not afraid to ask why I get that answer cause I wasn't afraid to ask the follow up question which was in a nice way is it your fault that they ain't learning it that's exactly right I get it 100% Ty how do you think he's doing down there I think he's doing fine because this is an interesting year this is not his team like I would submit to you that of the 22 players who started the last game I would say the over and under would be five and a half starters in the fall over you take the under I would take the under so I don't think a lot of the guys playing right now will be playing in the fall and so I think he's done a good job I think it's anybody takes over a position like that they haven't won in seven years now dude ain't no miracle worker so it takes time to get your players it takes time to change the culture but they think the people who see Deion come because of the way Deion always won they gonna think we good now a lot of the people a lot of the fans yeah but fans are fans fans are fans for a reason but he's Deion Sanders man I know you seen him run down the sideline and all that back in the day boy y'all we had some hell of a years man I ain't gonna lie to you listen man you seen some things man I wish I could see I seen on TV though what was the height what was to you in your opinion what was the height of your career the thing that you saw that was such an amazing event event event and just anything in the journalism that you think that touched you the most an event that I went to event and then something that actually touched you whether someone said something or an award that was given or something like that event that's interesting you know I think if I think about it I covered the 2010 Olympics okay and the reason that stands out to me is one they thought enough of me to send me to the Olympics wow that's good two now I know why they did it they did it because I was the best deadline person that they had amongst colonists and it was in Vancouver and so obviously with the time difference you know you want somebody who can write fast and good on a deadline so I figured that was part of the reason why they sent me but the reason that sticks out it was a monumental part of my career because I got up there to the Olympics it was the winter Olympics so you don't know nothing about that you only know about the summer Olympics except for that Jamaican Bobsled team that was it that's it I learned it somewhere Jamaican is always in there somewhere but you coming back I might have to get him back over here so I'm like you I don't know nothing about the Winter Olympics except hockey I know hockey is good and so I'm covering it the first three days and I'm not maybe first four days because I was there 21 days and so I'm not very pleased but I'm not very pleased with him and then I went and covered this skin event with Bodie Miller who was one of the best skiers in America I think he was coming off an injury and whatever he did that day I can't remember how he finished but I wrote that story and I turned it in and I said oh shit yeah I said that I didn't figure this thing out it ain't about the skiing or the figure skating it's not really about the sport it's about the person and I was like yo I just write about the people I make the sport the backdrop I'm gonna write about the people and as soon as I figure that out I got a note a couple of days later from my boss oh your last two pieces been fantastic keep it up and so really from then on even now I write about people whatever it is it's about the people it's about the heroes it's about the villains it's about the people because that's what people are interested in that is so true because we want to know I love where we I love and hate where we are right now in society because I love the fact that a lot of people are becoming more transparent with their life with their everyday you feel like you know a lot of people buy it with the social media what people write people are not trying to just hide everything some people can be so overly intrusive and just say all sorts of things and end up being bullying and those are the parts of it I don't like but I love the fact that I feel like I know you through whether writing or what people tweet out or what people say on Instagram, Facebook without actually knowing the person although not everything on social media just like not everything in the news is true you have to pick out you know right how did you like that social media when it came into play because you've seen it when it came into play for us the tweets and all the stuff, the Facebooks it just is what it is did you seem like it was more opportunity for journalism for us to put stuff out there in a certain way or did it take away from it because journalism is where people used to always look for whether it be writing up in the Dallas newspaper or writing up I mean watching the news on TV people weren't really looking everything on social media to see the news and to see certain things I think social media gave provided more of an opportunity for journalists to brand themselves that's what I think whether you took advantage of it, whether you didn't whether you got labeled an expert whether you got labeled a knucklehead I think it just gave you more of an opportunity for people to to brand yourself because people can reach you before they couldn't really reach you send you a mail, send you a letter whatever now they can reach you instantly I think like what you just said e-mails when I seen the post office when I seen they wouldn't convert when e-mails came out they lost money on that whole ordeal not converting quick enough they could have home then on that old market because they already had all the masses and I felt like I was like okay so the next thing happened you got to be on top of it as you lose out because technology is moving so fast and that's kind of how I looked at it because I seen a lot of people get laid off I think it was Sylvania people get laid off from that place post office so I was like man if they had converted that they would have saved all those people's jobs I always thought about that I think when social media first really started jumping it was a matter of embracing it or not embracing it and whether it's technology or something like this I've always been somebody who embraces change whatever the latest is up until recently like the last five years I was that guy whenever new phone out I got it dude that was until I said okay now these phones are out so fast they won't be changing but for a while the technology was changing so fast that every year it would be different so I did that for like a decade because I always liked the newest best technology some people don't like technology because they're scared of it I started doing it I liked that but then I hated it too because I always say okay let me give it a while for them to iron out a bug because whenever it comes out you always hear well sometimes it's a recall on it because this part needs to be fixed I'm like you know what I don't want to be that person that has it and they have to recall it I'm like I feel like that about that vaccine right now hey man I'm scared of that vaccine I didn't even want to go there I'm kind of scared I had my uncle on the phone Uncle Calvin Brown and I had my uncle James Rowland out of California one of them took the shot and one of them didn't and they both I was listening I had them on three way because I don't get to go see them like I used to and they're older yeah they're older one's like 80 something he didn't take shots he said are you sure about that I said dang so you didn't take it so I'm edging it on I want to know why he didn't take the shot but he said did you have any symptoms after you know like he was thinking about asking yeah he read the one in California Uncle James Rowland he was like I don't know about this but you say the older you think the older guy needs to take it yeah if you're in the wheelhouse you need to take it well I'm gonna I'll say this on there because I just want people to know that I was in a meeting the other night in a late night meeting and yeah my friend wife is a nurse and she say five elderly people took the shot and what else did he say that they passed away five elderly people died the same one of course all people gonna die in there we got it's just a touchy situation you'll never know what it's about let's talk about DMX with the overdose but some people say it's because he took the shot two days before don't give me that conspiracy stuff I ain't giving you no good you know somebody like that who knows what was in his sister that's what I said you don't know that's that's just we live in a crazy world man I tell you what let me ask you a question I don't do drugs I'm not asking about that I'm not asking about that I ain't ever a drug guy but you do people who have yeah he's black well see check this out now see I believe I believe this but I know a lot of people in Oak Cliff no I don't brand a city like that no but the hood let the man answer the question oh god go ahead I know people who have smoked weed who smoked weed I don't consider weed a drug I don't like none of it because I'm a control freak and so I don't like anything that prevents me from being a control so I've never been a drug guy and so I never hang around drug people and I be intoxicated by a lady oh yeah and I might be I might be OD'd on that there you go but no I've never been I mean I think I was tried to blunt once in my life maybe twice I didn't fear you see what the big deal was yeah it made me to why I didn't want to do nothing so I didn't mess with you I like to be on point I got stuff to do I don't like none that does my senses that's it original question so being in the career that you are in if a young kid wanted to do something like what you're doing what advice would you give them but also would they have to have thick skin to be in the career that you're in they can't be also sensitive um okay I'm gonna take the second one first whatever you do you can't be sensitive because you know I tell people it doesn't really matter what field you're in or what you're doing you figure out amongst the people you can touch who knows what they're doing okay Elvis is in communications so when you start off you figure out who's really good at this job and you have some kind of rapport with them you're the people who can tell me if I'm doing things well or if I'm not anybody else is just noise because people will tell you all sorts of things that have you believe and you can't do something because they don't like you or whatever that has nothing to do with you and you be feeling like oh I can't do this and nah it's really they just had an agenda so I've always been a person who kept a very tight circle about what I could do and what I couldn't do and then literally if you weren't in my circle what you said really had no effect on me and it didn't matter if you was my boss or not because bosses are the same way they don't like you they think you privileged they think you shouldn't have it so the fact that you were a boss the fact that you were my teacher didn't affect me at all if my circle didn't say but the thing is you have to have people in your circle like I'm in people's circle now and I remember I called my boy up one day he wrote a story he was covering high schools or something for the morning news and I had been working because I tell people they say hey I'd like for you to work with me okay you want the truth because if you don't want the truth I ain't really the dude for you yeah yeah cause I say this is JJ's tea school of jungles I can't even roll you but you know it is what it is so I called my boy up what the fuck is this you wrote what do you say what are you talking about I mean really dude what are you doing it sucks period this is what's wrong with it you can write this at any game any place any time in a year what are you doing nothing about this is original to the game that you went to you ain't got no quotes you ain't got the wire in there you better than this dawg then he went through it and look yeah you right man let's not have these half ass effers no more my time is valuable your time is valuable I told another friend of mine actually he's the same guy this is like a year later I'm with the SMU beat I need the SMU beat you ain't ready for the SMU beat you know dawg no you ain't this is what you need to do go do this high schools do this do this do this do this do this don't worry about the other stuff just focus on these things right here do that you be ready for SMU in a year he did that came back SMU beat over I need it alright I got you put you on there he had to go through it at least you ain't setting people up for failure that's one you don't let so everybody gotta have thick skin the advice I give is it's universal advice because it doesn't matter it applies to whatever you want to do the first thing you have to do really to be successful is to figure out who you are like some people like me figured out it 11 or 12 some people can be in my sister was in her mid 30s before she figured out who am I what do I do what do I stand for what am I all about what do I tolerate what do I not tolerate which is one reason I ain't ever been around drug people because they know that ain't what I do I ain't mad at you if you do it but you do it over there we play video games so who are you and once you figure that out then it can be where am I going because you can't go nowhere till you figure out who you are I mean you go someplace but there's no destination in mind it's just okay so who are you where are you going that's your destination that's where you pull out the GPS okay now I'm going here okay now how do I get there bus, car, walk, jog, run swim, boat, yacht how am I getting there and those are all different phases to take people different periods of time that's why some people say you need to write a goal write it down so you and put it up so you can see it so you can know okay I've done I did this step I did this step and you still have your goal in your eyesight because sometimes when you don't write it down now my wife is all about that I mean I he don't write stuff down I write I'll forget so I gotta write it down well say I started I had a conversation with one of my boys a couple weeks ago because he's big into visualizing and writing things down and he's crushing it probably listening to Steve Harvey so I said I'm in a I'm in a different phase of my life so I'm gonna see what you're doing and see if it works for me now whenever you do this and I tell people it's all time you can't you can't copy what somebody else is doing you know whatever your plan is whatever your thing is you can't copy but you can show it to me and then like anything I take it and I manipulate it and I put in what works for me and I switch some things around and ultimately I kind of bastardize it and make it my own that's what you're supposed to do you're supposed to take other people's ideas some people are like oh you're trying to copy no I don't even call it taking people's ideas that's your inspiration and you make it your own because what works for somebody else might not work for you you have to make it into your own I got a question I'm gonna take it over in just a second I took it from my guy and I just sent him a text today that said yo we talked about this two weeks ago and the last two days was the first time I got it the way I wanted because I've been moving it changing it, altering it, moving things around I finally got it like I wanted and it's already working dawg and I gave him an example of how I made it work and he's like that's what it's for and you know because I'm trying to create some different and some new habits which is hard to do at my age but not impossible oh no it ain't impossible it just requires more focus I wanna ask you what's the key to a long successful marriage you know I gotta get in there no you don't and how long have you been married? oh he been married like us so 17 years this time oh he a bad boy I was 10 on the first one um the key is to uh to do what it is that you do um and I say that because we have a very in a lot of ways I would say we have a non-traditional marriage which means I don't fix nothing don't ask me to fix nothing fixing stuff is not what I do she fixing stuff cause she grew up in east Texas and where you had to fix stuff in a lot of cases and she likes to fix stuff she likes to buy something and put it together I don't like to put it together and so don't say well that's the man's job no that's not what I do so don't ask me to do it I'm kind of the same way you and I'm from east Texas I'm from Jamaica he doesn't put anything together but you know what I feel I feel like okay you'll pay for somebody to do it how about this I'll fix it you pay me that's what she be saying I'm like no I'll take the money cause I get the choice to hire who I need to hire to get it done but I do most of the cooking I do most of the grocery shopping you make me do the grocery shopping we do it together I think uh we had a lot of conversations I think people always say communication but I mean the reality is people fight over sex and money so if you can figure those two things out it really reduces the amount of time that you argue and if you know I think the last thing I don't really think it's complicated but it's complicated for a lot of people is neither one of us sweats the small stuff like people do stuff to get on your nerves every day oh every day but if you sit around and tell somebody every time you do something to get on my nerves I mean what's the point I mean I do stuff to get on my nerves every day she does stuff to get on my nerves every day but it doesn't do you any good to point it out you just point out the big stuff like yo okay this right here come on now yeah yeah we gotta work on this but outside of that man cause anybody if you toss away and find another one it's just gonna be somebody else who do stuff to get on your nerves I know it that's my big deal right there I was like oh yeah if I try to go with another but if she toss me away it'd be some other Joker who would get on her nerves so it's all about for me and her it's about that and we got a real good money concept and so if you could do that you make it happen one guy was on there he said that if you don't have money you don't have love something like that she was upset with him when the money run out the love is gone when you see when you get married there's a partner you choose it for money it's not really for love and the aspect of cause I told him I said like I've heard like tiny her aunt would always tell her when you marry married for money but in her case she was happy that she got married for money but then the love also came as well because a lot of people although you say you married for love if you don't have a job or if he's not doing this you jump in shit because he's not doing he's providing we haven't had that problem so I really can't relate to that but that's what he was saying I think men and women look for different things at marriage I look for love because I grew up believing in that the fairytale love the white picket fans the white picket fans and stuff like that all of that sort of stuff cause growing up as a little girl watching those we had Sunday matinees that used to come on with the Dean Martin and all of those type of movies love the romantic stuff so that's what I was always growing up thinking life should be like then you watch boys in the hood when you came over here and it's going down Jock Taylor man we appreciate you for coming on the show man one more thing I need your top three artists music wise I wasn't going to put that on you you listen to music any genre dead or alive so it can be soul it can be R&B it can be hip hop you don't know what that man listen to I don't think it's very original my favorite three it's your top three it's funny I would say I have my top three of all time and then I probably have my top three that I'm listening to now top three of all time would probably be Michael Michael Jackson Michael's my genre that's who I grew up with and then there's probably Prince that's the two of them and then the third one is really interesting because I'm not really sure who that would be there was somebody in that slot could be somebody you listen to now it's up to you uh you know my problem is I'm so eclectic these days those are like McDonald's and Burger King and whoever is third is so far behind yeah rightfully so because Prince was a monster he played 27 instruments a lot of people who say Michael always throw like Tupac somewhere in there yeah but no I'm thinking I was really more of a Tupac than a Biggie guy I don't like Biggie Tupac got me through my divorce wow something hard matter of fact Tupac is probably number three number three so Michael Jackson Prince and Tupac not a bad selection I like it well I'm a UGK fan don't do this I listen to PLC and UGK see I don't really like rap see we different but if I went with music I said 27 instruments I know you've heard of UGK till I came here UGK or till I met him well I mean I came out of high school in the country and that's what I listen to now if y'all got a problem with it you know what I'm saying that's y'all that's my top three but definitely we love you man we definitely appreciate you coming on we want to bless you with an award because we we want to bless roses while they're here especially when they're y'all counting we have a lot of guests you definitely stick out well I appreciate it very much I see you're gonna star a lot of my pictures off of facebook I'm gonna have to change my account to pride shout out to the official manager so you wanna sit back down before we're gonna do it over here then we'll work Lorraine for doing the okay cool so man do you want to present it to him now and then he may want to hold it or anything okay well let me present you with this award so much I appreciate that yeah man look at this hey the best journalist to come through for me I can promise you that I already knew that oh that's her say man boss talk 101 okay Mr. Jack Taylor we here at boss talk 101 would love to present you with this award to tell you thank you for your many many many many many years of service in the I'm only many many many many years of service okay okay let's say that again many many the years of service in the sports journalism industry and we'd love to thank you really really really good work alright well I appreciate that thank you Jack Taylor we're giving them roses while they're here