 Bah, what's up everybody? Once again, it's Brand Man Sean and today is Friday so as I said before, I want to start doing specific videos that go over music resources, tools, and sometimes tactics and strategies on Fridays and today we are going to talk about a muse. They're described as the world's first mobile record company. Will I Am from the Black Eyed Peas is one of the co-founders and they're looking to sign artists. Before I hop into this video, I want to say shout out to Tuko from MusicIDTV because MusicIDTV is where I first heard about a muse. So a mobile record company, what exactly does that mean? Well, a muse is an app that you can download right onto your phone, Android, and iOS. They got both of them. If you're one of those people who have one of those weird other things like the Nokia app store, I'm sorry. We just might have to have a talk about your life decisions. But again, for Android and Apple, you guys can download it for free and what they do is distribute your music to any of these platforms in the same way that Tunecore does, in the same way that CD Baby does, and a lot of these other music distribution platforms do, except they do it for free. That alone sounds amazing and you know the company's credible because it has Will I Am behind it so you know it's nothing sketchy. And then an additional benefit from that is you get all kinds of data that they provide to you also for free. Now let's talk about them wanting to sign artists. How will they sign artists? What they're doing is actually looking at the data. So you get this data for free, but they're basically using the platform as a digital ANR. They're looking for the artists who are winning on that platform and the ones who are having success on that platform, they will look to sign those artists. All I can say is as an artist, I would get on sooner than later if I am going to make that move because what you find these companies do is they're looking for successes. They're looking for proof of concept when a company is young, desperate and trying to prove to the world their concept is valid and a plus there's going to be less competition on the platform. So if you get on now, they're going to have more incentive to help you out if you are one of those artists that bubble up and a plus there's going to be less artists that you have to compete with on that platform. Another cool benefit is if you get signed by them, you keep the rights to all of your music. They're signing licensing deals for you. So it's really a new age type of record label. They're not really trying to take hold of you as an artist in your music, but really, they're almost like a broker in my mind. Well, they'll be helping you get strategic deals with brands and just finding other ways to monetize your music and they'll likely be taking a cut of the profits, which of course makes sense, right? They're doing a service for you and they want to benefit as well. And then another additional thing for the people who actually get signed is they get free access to Will I Am's, I think it's called the Future Studio, which is basically like a music studio, but you can also get a video shot there and you can also get apps and things like that develop. So of course that's super beneficial for you to have all kind of creative things. So for anybody who's still finding it a little bit confusing, this is basically what a muse is. They're basically a free distribution service. Now, if you're looking and comparing them to TuneCourt's CD Baby and the many other ones right there, I know you're like, man, how can they be free because we all know people need money? Well, let's think about it this way. TuneCourt doesn't take any of your music, but it's kind of off a philosophy of we know that most of y'all are going to fail, so we just want to charge all more and get our money up front. If you win, congratulations. And then a company like Amuse is basically saying that we're going to give you guys this service. They're creating a platform that really enables them to sift through the dirt to find the huge diamonds in a rough. They don't want to invest in any of that small stuff. They just want to find that diamond. And once they use the platform to find the artist that's most likely that diamond, they invest in them, pick them up, and then off to the races. Each of them have a way of getting their cut and they're all a lot better than the old ways as far as artists dealing with record labels and just getting their music out there. Anyway, I hope that was helpful for you guys. What do you guys think? Are you going to use Amuse? That's it. You know what to do. Hit that subscribe button.