 Are you crazy or do you live like how $3 is the $12 pint of ice cream worth the money or not guys today we're going to be reacting to this video to see whether they're the real deal or not to see whether it's something that we can learn from something that is a fad make sure you guys keep watching hello friends my name is Wilson your friend in helping you build a thriving small business and a profitable food business if you guys enjoy these reaction videos make sure you guys smash that like button it shows us this is the type of content you enjoy so that way we can make more of these for you now without further ado let's dive right in this is a $1,500 bowl of ice cream it's garnished with black truffle dark chocolate hibiscus champagne sauce and edible gold but this isn't about that this ice cream is nearly $10 wait a second i'm so lost what just happened i was about to binge on this $1,500 tub of ice cream and it turned into this what is going on fine this one's $12 and this one $20 we've come a long way from the days of ben and jerry's and hagendas taking senate states guys i'm not sure if you guys know that ice cream around 40 to 50% of the ice cream itself is air so that's the reason why a lot of ice cream it's there's not much texture to it it's very airy it's very bubbly because we're eating air and that's the reason why some ice cream it is at a cost of only four to five dollars and others are more expensive because it has higher density it requires a little bit more milk more cream and more ingredients that's the reason why all the big companies they are making bank selling you air so this is a video about how this ice cream is becoming so expensive i didn't know this is a really weird title for a 12-dollar pint of ice cream is it worth the money that doesn't really match what i'm watching popular frozen dessert in the u.s with the average american consuming more than 23 pounds each year today the ice cream industry is worth over 61 billion dollars globally and expected to grow another 13 percent over the next five years american companies hagendas and ben and jerry's led the way in premium ice cream since the 1960s but since then consumer taste buds and preferences have changed sparking a flavor revolution of unique ingredients and lower calorie options in 2017 healthy ice cream newcomer halo top rose to be the top selling pint in the u.s with 347 million dollars in sales surpassing both ben and jerry's and hagendas proving these innovative super premium concepts are real contenders the biggest challenge that the premium ice cream market has is competition now there's so many again if you go back 20 or 30 years there's ben and jerry's and hagendas it was an easy choice and the increase in competition is making key ingredients a lot more expensive the price of milk guys i'm just hopping in to share with you guys something super important and super time sensitive if you're looking into starting a food business but you just don't know where to start or you just don't know where to start because you don't have the experience in doing so you could end up making some very costly mistakes that could cost you tens of thousands of dollars or you focusing on the wrong things draining your time and resource and money and that's the reason why i created a free master class where i share with you how you can leverage instagram in order for you to build your food business whether it is a cloud kitchen operation whether it's a home bakery whether it is a food truck this contains all the mistakes and learnings that i have encountered in my decade plus experience these are things that i wish i had known when i first started so if you guys are interested then definitely check it out in the link below and enter through the free live master class that's actually a really good point out here before we talk about the ingredient cost with any types of ice cream nowadays the flavor profile is so different because we are so much more aware of what we're putting in our bodies so if there are any brands out there that is not willing to innovate not willing to really play with what the trend is actually not it's not even a trend anymore it's a lifestyle for a lot of people they count their calories they count what they're intaking you cannot feed people junk anymore unfortunately it just doesn't work that way anymore so i definitely see the rise of being able to really focus on the ingredient as as as these brands develop now the second problem is the ingredient cost guys ingredient cost is something that is something that we just cannot neglect nowadays because first of all inflation is going to be a huge problem cost of goods so it's going to go up labor shortage is a huge and a real issue that's going on that's going to drive the price up and on top of that the logistical problem of getting your ingredients to your destination that itself is posing as a really big problem these three things adding up the ingredient cost is definitely going to go up that means your cost that you're selling it at is going to be a much higher as well milk has increased 12 percent nationally in 2019 alone and vanilla has surpassed the price of silver at six hundred dollars per kilo the other thing that's happening is ice cream companies are cleaning up their ingredients so as a result all the ingredient costs have gone up as well let's meet some of the key players in this ultra premium space starting with a beloved new york favorite ample hills a company that makes all their ingredients from scratch and boasts being just as much a bakery as they are an ice cream factory which they say justifies their higher price tax so you know in ratatouille when the evil food critic gets a taste of the ratatouille and gets transported back into his childhood that's what we're doing with our ice cream and that time machine that's why we feel like that price is worth 8.99 i like that i like that what they have done is to be able to attach their food item to an emotion that itself is priceless because how can you put a price to all the good times that you have as a kid the innocence the times of stress-free-ness how can you put a price on that that itself is priceless i would pay hundreds of dollars for it let alone just nine bucks for a couple of ice cream take my money smart entrepreneurs in philadelphia little baby's ice cream has been a smash hit since its founding in 2011 known for its unconventional approach to flavors which he sometimes comes up with on a whim like earl gray sriracha one night i couldn't sleep i was up in my kitchen just fooling around making ice cream i was creating an earl gray base and just this kind of a gag on myself i squirted in some sriracha hot sauce i threw it in the freezer and i woke up the next day and it was absolutely delicious and this one chocolate pomegranate and wheat grass and these wacky flavors have been a hit okay guys just because they they've done this and it's a success doesn't mean that it's going to be a success at where you are you need to understand who it is that you catering your experience to not a lot of people would like these wacky flavors you need to make sure that the people that you're serving you have enough of a demographic for it okay so i don't know in vancouver i don't think that would be too popular i can only think of one ice cream place in vancouver that has all these types of wacky flavors and still exist and they are a old old brand um but moving forward i don't feel like that these would be super popular i don't know it's a legend in 2018 little baby's 11 000 worth of seed money grew to the opening of its sixth store and over one million dollars in revenue from the outset we've always only been interested in being different because we're not going to make a better cheaper chocolate ice cream than hagan does then there's the farm to table that is the reason why they are successful is because they have identified themselves as a weird wacky unique flavor that caters to a very specific type of people not being afraid to own it and being understand where they stand in the marketplace is really why they are successful so i mean it's good for them they serve two people liking wacky tastes well brands like jenny's splendid ice creams who works with local farmers to source ingredients and add those finishing touches to specialty mixes we're working with dozens of actual makers growers producers it can take a hundred people or more to bring one ice cream to life so what's the most you would pay for an ultra premium pint no more than five dollars if it's good stuff uh i'd pay like three dollars for a pint of ice are you crazy where do you live are you like how three dollars oh my good probably around like four five dollars probably about ten dollars twelve dollars is a bit much oh god never pay twelve dollars for a pint that is ridiculous this guy is so serious oh my goodness do you guys know for a proper tub of ice cream to cost with the good ingredients good real ingredients guys i'm not talking about like fluffy air that people inject into ice cream those those cheap kind no i'm not talking about those i'm talking about good quality ice cream that uses seasonal ingredients and whatnot the cost of that alone artisanal grade okay not we're talking not not talking about mass mass production cost alone is around four to five dollars so how can you expect people to make money if you're only willing to pay three dollars for a pint are you crazy do not do that but one of the biggest factors driving the price of ice cream air or rather the lack thereof all ice cream has air in it it's really the secret ingredient so if you hold a pint of ample hills or or jenny's or ben and jerry's you can feel the difference of it because our ice cream has less air in it there's more there there and that of course costs a lot more money than selling people air some ice cream makers incorporate air to keep prices low you can put more air into it's as if i know what this video is all about it's as if i know isn't always a bad thing um to make it less expensive we've also come a long way from vanilla ice cream dates artisanal homemade handmade top dollar ingredients are creating vibrant instagramable trends and some brands are hopping on board to get more than a little creative with ingredients so what's next for ultra premium ice cream it's hard to say if we've hit peak prices or if younger generations in particular will continue to pay top dollar when we look at generation z and we look at millennials what they want is they want something unique they want clean labels and they're willing to pay i actually don't love the idea that our ice cream is is expensive the last thing that i want to do is be known for you know the you know 25 dollar pint of ice cream or or whatever to me that's almost a gimmick in itself so whether it's freshly baked mixins or one of a kind concoctions the demand for ultra premium ice cream doesn't seem to be backing down anytime soon we're gonna do not think so i do not think so because as prices of all ingredients goes up i think that there is often a marketplace for good quality ice cream because at the end of the day like i was sharing with you guys ice cream is not just for the taste okay ice cream is also attached to an emotion emotion of when you were a kid the happiness all these kind of things that's the reason why when people are really really happy what did they do they celebrate eating ice cream when people are sad what did they do they binge watch tv and what did they do they eat ice cream a lot of these things emotional environment or emotional milestones in our lives we attach it to ice cream and which is the reason why i think that yeah it's worth the money i think it's worth the money because we're not selling ice cream we're selling an emotion and whether this video is a good deal real deal or not i think this video is a real deal because it shows us different spectrum of the ice cream industry so then that way we understand that hey as long as we're willing to find a niche find a voice find a position in the marketplace and really double down whether it's wacky flavors whether it's wholesome ingredients whether it is just selling air as long as we find a position in the marketplace being able to own that position is what would make us successful so definitely guys i really hope you guys enjoyed this video if you guys do all you have to do is that smash that like button show us that this is the type of content you enjoy otherwise i'll see you guys in the next video