 Hey, what's up everybody, it's Tico from IDTV and this is Use The News. So after felling multiple times, the UK based marketing agency fanbites gives their tips on how to be successful and reach your audience. Now business is business is business. So ultimately, reaching your target demographic and converting them into active consumers is what we all want to do from a marketing standpoint. So what is fanbites take on how to do this? Now this is one of the co-founders of fanbites whose name is Timothy Armuth. His take is the reason why fanbites is now a multi-million dollar company is because number one thing they started to focus on one thing and they started to do it well. Originally fanbites used to offer all these many different services to artists like they can help them convert their fans into purchasing things. They can help them grow their crowd from the fan base. They can help them monetize their audience, engage their audience, a multitude of things. Now their focus is in driving engagement to your music or artists with Generation Z. That is their main focus and not to say that they don't do any of the other things helping people monetize their audience, helping people engage with their audience. But they sell one specific thing and that is what has helped them garner a multi-million dollar revenue generating business. Are you making music and thinking like, well let me not make it to hip hop because I don't want to lose a pop crowd. Let me not make it to R&B because then you know hip hop may or may not be into that. Well let me not make it to soulful because I don't know if R&B people want too much soul in the new R&B music and ultimately what you're trying to do is kind of service everyone and not servicing anyone at the same time. So this often happens to artists and it has their music fall flat. It doesn't have as much filling in it, it seems misdirected, it's like it's trying to reach into too many directions and it's kind of something that you really want to consider focusing in on and doing what you truly feel. Music is about feeling, art is about feeling. So what you feel, someone else will feel. So at least use that gauge and don't try and cater to everyone because when you do that you end up kind of catering to no one. Number two, focus on a small audience. Now when you double down on your music and you try and make it a little bit more focused you inadvertently create a smaller audience for yourself which can be good because you have the chance to be omnipresent to this audience and you have the chance to market to this audience in a more feasible way. It's a lot easier to market to a smaller amount of people and it takes a lot less money to do so which in the acts need to really consider whenever they're considering their marketing efforts. And last tip number three is try to plan only three to six months ahead of time. Since the music industry changes so much you don't want to be too caught up in this whole three, five year plan or a year plan when next thing you know Spotify doesn't exist anymore. Next thing you know we have a new streaming service that's dominating the industry or it's some crazy buyout that occurs and now you have to reconstruct your entire strategy. So ultimately one thing he's saying is that we stopped planning so far ahead and now we just focus three to six months in advance. And these are all the things that have led us up to being a multi-million dollar company. Now translating business strategies into artist strategies can be truly advantageous to you because in the end you're an artist but you're a business. This is the music business 90% business 10% music we all heard of that. So I mean not to say that you have to adhere to like bad business practices or ruthless business practices but ultimately you have to understand it is a business. You got to approach it as a business and you can learn lessons from other successful business folks. Let us know in the comments section which companies or which entrepreneurs you have learned some special tactics from. This could be Steve Jobs. This could be Elon Musk. This could be Damon John. This could be whomever you wanted to be but just let us know if you have a tendency to pick apart information from businesses and entrepreneurs below because I personally feel it will be advantageous to you in the end. Beyond that be sure to share with the front like and subscribe for more videos. Once again my name is Tuko from MusicIDTV and this is Use the News people. Bye now.