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Storytelling as a Framework for Higher Ed Web Marketing

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Published on Aug 11, 2011

Keynote address at HighEdWeb Arkansas, delivered by Georgiana Cohen on July 22, 2011

Storytelling boils down to meaningful and engaging communication, and I see effective storytelling as an essential component for the success of any organization. I believe we should all evaluate our roles in the higher ed web from a storytelling context - asserting the need for clear messages, thoughtful narratives - be they in code or prose - an audience-centric approach and the community's investment in the story being told.

http://hewebar.org/session/keynote

(first couple minutes of presentation are cut off)

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