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Verizon Innovating Business Models

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Published on Sep 28, 2015

Learn how to capitalize on insights gathered from the Internet of Things and offer personalized value-added services with IBM Analytics.
Read More: http://ibm.co/1YK9FZK

Dr. Ashok N. Srivastava, Ph.D., Chief Data Scientist at Verizon, answers the analytics question of how Verizon is innovating it's business model, "So, one of the areas that we’re working on at Verizon is building new advertising applications based on the data that we have in concurrence with all of the privacy policies that the company has so it’s very exciting and I think that one of the main values of this kind of an approach is that it is very holistic. We have a good understanding of a lot of elements that are important for advertising."

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