 So this is my daughter Madeline and she is the reason I started Pop to Envy. Madeline was diagnosed with food allergies to wheat eggs and peanuts at eight months old. Thankfully she's outgrown her egg allergy but we're still working on wheat and peanuts. But that's why all of our popcorn is wheat, egg, peanut and tree nut free because one in 13 children have food allergies now and I really just saw a need for a gourmet popcorn that more it was more inclusive. A lot of people have celiac disease as well so this our popcorn is also safe for them. And it's just very exciting to be able to offer something that's a more inclusive product especially in a school fundraising program because Leah I need you to stand still. Hi I'm here with Kathy Burmire from Pop to Envy and she's going to tell us her story. Hi I'm Kathy and I am Pop to Envy Gourmet Popcorn Company in Silver PA. I opened about a year and a half ago a friend of mine it manages a the Pittsburgh division of a concession company had been telling me that his popcorn products are allergy safe for years and it's something I should look into. So after that event happened at the school I decided to give him a call. I'm sorry hold on. Leah the floor is making noise you can't walk around because we're hearing footprints footsteps. Okay well you have to stay back though or come back out but we can hear a little foot I could see you. Sorry I need a drink. I should have brought wine. This is why when I go to the liquor store I get a cart and not just a basket. When you see me in there you're like oh she means business. So Pop Envy where did you get that name? Well the bakery is called Frosted Envy and when I initially started this I wasn't 100% sure I was ready to close the bakery so it seemed it was a good branding a good way to brand. Frosted Envy Pop Envy and the reason I called the bakery Frosted Envy was because our cakes were so over the top that a lot of times I would have customers contact me who were at an event with a cake but they want something just a little bit better a little bit bigger and so I kind of like the play on words to Pop Envy it was really about the branding but also our product is different than other popcorn companies because our popcorn is all wheat, egg, peanut and tree nut free so it's safe for people that are allergic to all of those items people that aren't able to eat gluten were safe for all of those things and I started it because of my oldest daughter's allergies to wheat, eggs and peanuts. One of the other things I feel that really sets us apart is our fundraising program not only do we offer a 50% profit margin but we also offer free delivery for any group that wants to fundraise within two hours of where we are located. So how do they do how do people reach out to you about that? They can jump on our website and there's a link to contact us or you can email me directly at Kathy C-A-T-H-Y at popenvy.com. Very cool I want to make sure all the information is down below. So with our fundraising we of course have a traditional fundraising program where someone will have an order form and go out within their group will collect orders but we also have what's called a live fundraiser and we've been working a lot with the Relay for Like this summer which has been very exciting along with other groups where we will go in and we'll set up a display they'll sell the popcorn for a day and then we'll come back at the end of the day and then we just collect what is left and they pay us for what they've sold. All of our popcorn it's just six dollars a bag. Leah or Maya all of our popcorn is just six dollars a bag so it's an easy sale and we also have we actually just ran Maya honey you can't talk honey you can't talk just get like 10 more minutes babe. When I started our fundraising program I really took a look at what other companies were doing and thought how can I improve upon this because let's face it 95 percent of people running fundraisers are working parents and the last thing they have time to do is run a fundraiser so what can I do I can offer free delivery I can let them choose what flavors they want to pick so every every sale every fundraiser every traditional fundraiser is really customized for their who they feel their demographic is every bag is six dollars you're not calculating well this we sold this this flavor and this flavor this is this price this is price it's all six dollars super affordable super affordable everyone's going to buy something for six dollars because it's just six dollars right and then we deliver for free and they get half of the profit it's a 50 percent profit margin so for every six dollar bag that they sell they keep 50 percent they keep three dollars so we have the traditional fundraiser but we also have what's called a live fundraiser well we will go in and we'll set up a nice eight foot display we'll set up all the popcorn we have beautiful a beautiful display and a four foot we have a two foot by four foot sign it says this is a live fundraiser we keep 30 percent of everything we sell and then at the end of the night we go in and we collect everything and they just owe us for what they've sold we've been working a lot with the relay for light this summer which has been a wonderful opportunity for us to work with the american cancer society because at the end of the day i feel like in life we're all here to serve we're all here to be in service of others and so if i can help the american cancer society or any other group raise money yeah i sleep a little better at night because i like that great that's great and then the third fundraiser we're doing we actually ran our first one last month it's an e-commerce online fundraiser now that's a 30 percent profit margin because we have to ship but we worked with the butler county alliance for children um a good friend of mine from college denna haze is the executive director and the founder of the butler county alliance for children and it's a fantastic organization and they're making a really much needed difference for these children in butler county so we worked with them last month and um so now we're opening up to any ideas and i think it's the best thing about working with a small business we're not setting our ways we're open to anything when denna called me and said hey would you be interested in doing this i said yeah let's talk about it right we had it launched within 24 hours that's awesome so what are we going to do today well we're going to make some popcorn okay first i'm going to put on my fancy hair net and pull my hair back because that's always pretty and then we're going to um we're going to make some popcorn okay so we're ready to make some popcorn we all have our very fancy hair nets on our hair pulled back we have our rubber gloves on everyone's washed their hands and joining us today so we're going to get started we're going to make some popcorn so next thing we do to take our base coating and this is what helps the flavor stick to the popcorn for our savory flavors most companies do not use as much as i use but i hate chasing the flavor i hate having to eat an entire bag of something just to feel like i'm getting the flavor so we always go a little heavy on our flavorings which makes them i feel taste a lot better this tumblr has a heat element which is nice because as the flavor coating is going in it's not going to chill and stick to the side as much as if it would not have the heating element so we're back and this is what our live fundraiser table looks like or a vendor show table we will come in we set everything up for our live fundraiser our client would so we are back and michelle and i have set up a vendor table or live fundraiser table for you to see we come in we have all these cute little boxes and bins and our pretty tablecloth we also have for our live fundraisers a large two foot by four foot sign to let customers know that it's a fundraiser and it's a 50 profit margin because that is not always the case so it's nice to know when you're fundraising that you're supporting truly supporting the group that's fundraising yeah so michelle thanks so much for joining us today we had a great time with the girls making some popcorn uh be sure to check out our e-commerce site at poptenvie.com we have more than 50 flavors that again are all-week egg peanut and shrinat free follow us on facebook at poptenvie gourmet popcorn and instagram at poptenvie