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Best VW Ad - The Lamp Post by BMP

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Published on Aug 12, 2009

The film features workman wrapping cladding around a lamp-post to cushion passers-by distracted by a poster advertising the VW Polos low price.

The commercial not only won plaudits from the industry and consumers but also increased VWs market share.

This ad was taken from the Arrows Archive. The archive, administered by the History of Advertising Trust, is composed of all ads nominated for the British Television Advertising Awards since 1977.

Writer/art director
Andrew Fraser

Director
Paul Gay

Production company
Outsider

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