 Actually a bit of myself, so my name is Khan. I'm from the community district, so I'm a partner of it. So I think at this talk, we will be more suitable for the become a star owner and form a user perspective more than from a developer side. But during the talk, if you have any questions, just feel free to interrupt me and ask any questions. So this will be our research for the past few months about the trend of e-commerce in the past few years, especially like this year and last year. So we will talk about three trends, firstly how the mobile commerce has evolved in the past few years compared to the PC commerce as a whole, and secondly how personal experience, personal experience is increasingly important in order for you to close the sales online. And lastly would be how wearable data will play in a very broader role in the future and we have seen it's coming especially this year. And lastly would be how you can tap on this trend to increase your sales and traffic. So the first one would be the trend. If you look at the graph, you can see that actually the mobile commerce has grown by an average of around 55% compared to the PC of 10% again. By 2020, the mobile commerce will be around 45% of the total e-commerce market and that would translate to around 200 million plus in US market alone. And so the question is that is your store, is it ready for mobile commerce yet? Is your website mobile responsive? And do you have mobile app or do you have mobile apps for your store? And if not, then we will be lacking behind for some time. And secondly would be about how personalized shopping experience is very important in order for you to close the sale now. Because if you look at the graph that is really small but here we do travel, so for travel around 85% of the customers go into your site actually abandon the cart. And if you look at all sectors, so across all sectors it's around 75%. So imagine that four users go into your e-commerce site they have like the product into the cart but eventually they still abandon the cart. So that leads to a lot of loss of sales and a lot of time spent on marketing. So about shopping experience, how would you like to emphasize on it? Three questions, very simple. Is it easy? Is the shopping experience very rich? And lastly is it personalized? We address these three questions at the end of the talk. And lastly would be like how the wearable data will transform the e-commerce market. We have heard a lot about the Internet of Things but now that a new term has come out is the Internet of Me. Because everything the user is increasing demand or shopping experience that centers about themselves. They want everything to be about themselves, not about anyone else. So first of all in the US there are around 40 million users of wearable devices just like Fitbit and that's around 60% increase compared to 2014. And so some of the trends will be emerging in the next few years. So first of all like checkout on the move will be transformed. And you can imagine a scenario for example like a user is like scanning Facebook and they see your product. They will resume to view the product on your website however because they are in a rush. So they stop the shopping experience for a while however if you have a mobile app you can send a push notification to remind them actually you have having this product. Do you still want to continue your purchase? And lastly they can continue to make the purchase like finish the checkout using their wearable device. So there's a point in life between like the channel. So now the only channel to be very connected between PC commerce, mobile commerce and also the wearable commerce. So we call it like the only channel experience. You need to connect to your customer via many channels as possible. And lastly I would like to say about how you can increase your traffic to the site and also like how you increase sales eventually. This will be basically on my experience as a salesman of my company as well. So for Omi channel, the lesson I learned for the past few years doing e-commerce is that we need to leverage on the very hard traffic e-commerce side because like one of the top challenge when a shop owner opens e-commerce website is like to get the traffic to their site. And if your e-commerce site is very new so it's very hard for you to get the traffic to your site. So what we did is that we will split our product between a high traffic site and our site. So for the way we have like this product. The main product will sell it on the inventory market. However if the customer want to purchase the additional blogging they will need to come to our site. So we have a lot of traffic coming from inventory market directed to our site in order to view the blogging. So we have just run this website for around one month and we have around 100 visitor daily. It's quite not bad. The lesson is that we need to leverage on the hard traffic side and drive the traffic to our site as much as possible. And just in the social media. We have a lot of social media now today for your Pinterest, like Quora, Instagram, Facebook, Twitter and everything. So how do you manage your social presence is very important. So for myself I use these two names like Buffer. So the best thing about Buffer is that they will optimize your social media content for you. They will optimize the length of the post, also like the image of the post. And they will also like determine like why is the best time for you to post your content. So that will help your content to reach out to as many customers as possible. And the best thing is that it has a free plan as well. You can try Buffer for free and you can connect around five social media for free and they don't charge you anything. Another thing about SEO is about to manage your backlinks. So for us we use something called majestic. So I think that probably most of you have known it. What we do is that we will try to analyze our competitor site to see what backlinks do they get. Suppose if you are selling candies so you want to run analysis on your competitor and see where do they get all the referral from. By knowing your competitor you can approach the site where do they get the referral and you can try to pitch to them to get some background from them. And the thing I learned is that do not try to approach a site that's much bigger to yours because they are very unwilling to help you. However instead you should try to approach the site that is of a similar size to you so they are more willing to help you. And also in return you can help them to promote their products as well. So if you see here we got most of the traffic from the inventory market. About the personalized experience. So here are some very easy for you to embed into the website to increase your personal aspect of your shopping experience. Firstly your website needs to be mobile responsive for sure. And it is even better for you to have mobile commerce or mobile app because there is something the mobile responsive web cannot carry out. So for example you cannot have a push notification to your customer. You cannot have a lot of videos running on the website otherwise the performance will be horrible. And so some of the tips that we use on our site to increase the personalizing aspect of our site is that we use something like the Zoom Beam Chat. The best thing about Zoom Beam Chat is that they will try to retain the customer on your site as long as possible. So I mean if you look at here before we use the Zoom Beam Chat the average time a customer spends on our site is already around 2 minutes. However after we have this blocking inside the average time increased by around 75% and it increased to around 3 minutes. So the more time a customer spends on your site I mean the more they will like surf through your site and see your own future that you can offer and eventually most of them will make a sales after they know your product very well. And the second thing is about email subscription. I think it's pretty obvious but the thing is that don't spam your customer because if you spam a lot then you got blacklisted and your email doesn't deliver anymore. And discount not like a very generic discount but in my opinion we only should discount to like our very frequent customer because it shows we treasure them a lot of value like our loyalty. And lastly to have videos on your site I think like video increase a lot of engagement in my experience. So a one minute video that can deliver the value, the main value of your product will increase a lot of value of your site. About the mobile app. So there's a lot of like mobile app builder online. So for us that we create this product for all the machine tool developer as well as the star owner. So what this do is that we can convert your e-commerce site to something like to the native mobile app and it doesn't require any programming language. What you need to do is that you only need to configure the site and link it to mobile app and you can have a native mobile app and you can run it on both iOS and Android. And currently we support most of the transaction on PayPal, Stripe, Moly and also like support push notification. And in the future we are going to run more blogging. Suppose we are going to have a custom chat. We also like have more, we are going to like plan on running more AI on this site. So I mean like we will have a smart suggestion. So currently we only sell this product for only $20. And it's currently it's full integration with my gentle. And it's one is like fully synchronized to your e-commerce store. So if you update your product on your website, it will be updated automatically on the mobile app. So you can see this one as a way for you to reach out to your customer via mobile app itself. It's not mobile responsive, but it's a native mobile app. And the experience will be much different. And that's about it. Thanks for your attention. I mean if you have any questions, feel free to ask me. Sure. Yeah, sorry. Just going to talk about the part abandonment being very high. So you talk about the three factors. Is it easy, rich or sterilized? Can you elaborate more on that? What? Easy and rich. Easy and rich. Because like we do a market research around 65 marketing. And they say that the top priority to on their e-commerce market will be like to increasing, to improve their shopping experience of the customer. I mean if you know about e-commerce market very well, so the top two reasons for why shopper going online instead of going in physically is that firstly is the convenience and secondly is the price. So easy means that is it very easy for you to check out? For example, if you look at Amazon, right, they have the one click checkout. So why? Because they want to make, they do not want you to have that buy. I mean like you delay your purchase decision for so long. So it needs to be like very easy for you, I mean for our customer to complete the checkout as soon as possible. So you need to be like have the card and then like customer go in and make the purchase very quickly. You do not like want to like ask so many questions. I mean email, like sign in sign up, everything. Because of that the more you delay, they purchase decisions, the higher chance that the customer will abandon the card. And the rich, because like mostly in my own observations, most of the e-commerce start now like look pretty much similar. I mean they had to put out and everything. So the question is like how do you make yourself different from the rest? So do you have a video like that sell your product very well? Is it very like visual engaging? And do you have mobile app to like have a push notification? Maybe just like to send out a promotion or something. That's some question you want to consider. And I personally, I mean it's all about internet of me. So if I go on a shop and I see a very personal experience, would you like to make the purchase or would you like just like go somewhere else? I mean you see like there's no difference to the rest. I think like one of the experience so far is I observe some of the site. They use your PIM and I mean if you stay for about 10 seconds, what they do is that they will have a prompt. They say how can I help you? So a robot will just say hello, my name is Aye. And then how can I help you? I'm seeing you viewing like the main product. So do you have any question to ask me? I mean it's auto, but I mean like that will increase the personal experience by much more extent. And it's very easy to apply. And I think that's very effective as well. Actually I would be available. So I mean if you do not ask now, you can always ask later. Hey, thanks a lot for your attention.