 All right, welcome back. Now in this video, I'm going to show you and teach you how to launch a new program Anytime you want now I see Questions all the time from coaches that are like, hey, I'm thinking about launching this new program What's the best way I can do this? Or people who are like, hey, I'm thinking about running a camp or clinic How can I get my customers to sign up quickly? right, I see all sorts of questions that are related to this and In this video, you're going to learn piece by piece exactly how to do this. So you have Paying customers before you even launch the idea All right to everyone. All right So we're gonna go through this process here Watch the whole video if you watch this whole video, like you will have this will give you a direct impact On your business for the future, you'll save a lot of time and you'll save a lot of money, right? So number one your ideas are irrelevant and here's why you know every day I have ideas, right and The ideas can sound cool. I could write those down on my notepad. I could write them down on my whiteboard. That's great But why do I think that my ideas are just going to work? Well, they're not right and this is why number one and number two go together as Coaches we think every idea that we have is is awesome and it's gonna work and you know Most of the ideas are probably good. They probably can help your clients Right, but that here's the thing people don't care about your ideas unless they know that your ideas can actually help them Right, so this is why at the beginning We When you have an idea the first thing I want you to do is write it down The second thing I want you to do is number two on this list go to your active paying clients first with the idea Don't send a mass email. Don't spend time creating a website or landing page or a payment page Or don't don't do any of that like Get validation from your active paying clients and that means like if I reach out to someone who's in my monthly Program, and I'm like, hey, I have this idea Are you free for a two or three minute call? I think this would be something you would like and then I can go to them and say yeah I'm thinking about putting on this clinic on this date I'm just getting some feedback this week to see if it's if I have enough interest Like is this something you guys would want to do and if the parents like yeah, we would do it And they're like how much is that I'd be like, yeah, it's gonna be like $50 All right, and then what I do is I record every single response and I get enough people to tell me yes And then I go launch the idea Right so number two we go to everybody number three we text them and we actually talk to our customers Don't hide behind social media Like it seriously if you pick up the phone and you dial 10 customers today Like I would think Half or maybe more of them are going to want to come to an upcoming clinic or camp Right if you just send out a mass email most people won't read it right and trust me I know that I've been email doing email marketing for over 13 years now Right and almost every day. I've been working on that right most people won't read an email That doesn't mean you shouldn't do it But with this when you launch a new program talk to your clients talk to your customers talk to the parents right and That leads the last thing when you have enough interest right because you'll know via talking to people You'll already have paying customers Right pretty sweet and this is why like I I've talked about Sam cart, which is the payment system that I use I Can get on a call Like let's say you're one of my customers. I could get on a call with you today Present an option to you and be like yeah You know we're thinking about doing this clinic or camp In a month from now, it's gonna be on Friday afternoon at 4 p.m There's probably only gonna be like between 15 and 20 players their total and I'm gonna have another coach who's helping me and we're gonna work on this this and this Is that something that you'd be interested in and if you're like, yeah, I'd be like great Do you want me to secure spot now because I can just add it to your order and If you're like, yeah, well, then I can go to my system right now bill you and you're automatically charged Right, so I can leave that call with the $50 and then I can just move on to my next calls and I can sell this new program Just one by one if I want right and I could spend less than an hour and cycle through probably between 15 to 20 phone calls Right now like I want you to critically think about this if I close 10 people in that one hour. I just made $500 Right and I'm not sending anyone to any registration page. I'm doing it through my system Right. This is why like when you start talking to your customers more You'll get your customers to start paying more and investing more in your program And they pay attention more to the new stuff that you're doing versus just sending it out an email And I don't feel sorry for coaches when they send out just big email blasts And they don't talk to anyone like there's reasons why that doesn't convert well All right, so go talk to people. This is how you can launch a program whenever you want at any time Right, and it's not because it's your idea. It's because you're getting validation from your clients This is why like I don't when I come out with a new idea. I'm not going to people who Haven't invested into my business Right like their opinion of what I do in the future like that could be irrelevant if I already have it set up I'm like, hey, I have I'm putting on this camp and do you guys want to join it? And they do it and then I can start talking about this sort of stuff, but go to your paying clients first All right Remove your ego Because not everything that you do is gonna turn into gold. All right, but if you do it this way, right? Parents will tell you straight up. Yes, we want to do this Great, let's add it to your order like it cannot get any simpler than this All right, so I hope this helps this is gonna work no matter what you offer private training group training camps clinics anything If this has worked for me with online training, all right, this is work with everything so Do it it works and if you have any questions for me text me at 2 1 0 9 6 0 5 7 7 1 hope this helps and I'll see you later