 Cube, this is Jeff Frick, we're here at the Amazon AWS Summit 2013 in San Francisco, in Moscone Center. It's a beautiful day here, there's a lot of good buzz in the room, you probably see people walking around behind us. We are here to, we're the Cube, we're here to extract the signal from the noise, we go out to the events, we get to the people that you want to talk to, ask them the questions that you wish you were here to ask them, and in fact you can throw in questions. We encourage you to join into the conversation, the hashtag for the show is AWS Summit, that's AWS Summit with two S's, so feel free to throw us a note on Twitter. I'm here joined by Luis Sala from Alfresco, good, I didn't mess that one up. Welcome to the Cube. Well thank you very much. For the first time to the Cube. Yes indeed. Excellent. So we're excited to have you on a partner, a partner of Amazon, and you've been around for, Alfresco's been around I think you said for six or seven years? Yeah, about seven to eight years, we were founded in January of 2005 by the former co-founder of Documentum, so now part of EMC, and we've been specializing in document management, enterprise content management, but with a twist, we've been focused on open source, so open source enterprise content management disrupting that traditional space, and we compete with SharePoint, Documentum, FileNet, you name it. Okay, so you've got a long history in the document, a very long shorted history. A long shorted history, and also the disruptiveness, so it's interesting that you brought up the open source, because that's clearly a disruptive trend that we're seeing a lot of, combine that with the cloud, and you guys are right in the, in the middle of it. Right in the middle of it, absolutely. So open source, in a sense, it did predate cloud in that it provided an easy distribution medium for what, for software that is very difficult, normally considered to be very difficult to install, set up, etc., right? So now we have the ability to download and run a content management system such as Alfresco within just a few minutes, but this, now with cloud, we get like basically instant gratification, the ability to quickly, so quickly deploy and get up and running that people can basically store their business critical documents and execute their processes in no time at all. Okay, so let's, so let's talk about that from a couple point of view. First off, I want to talk about it, it's kind of a follow-up from the company point of view. Yes. You said that originally an on-prem solution, I presume, six years ago, that's how you went to market. Exactly. So how did your kind of go-to-market and decision-making process evolve such that, A, you're considering cloud and got into cloud and, B, what specifically about Amazon and AWS is appealing? It was a combination of just luck because of the way that the product itself was designed as well as just being aware of what the trends were and being able to plan accordingly. So it just so happened that the way that our product was developed because it was developed using open technologies and supporting open standards, it lends itself very nicely to not just being deployed on premises as we've been doing for the last seven or eight years, but also being deployed to Amazon's infrastructure. So we can take advantage of all the different services that Amazon brings to bear and in a way that no other technology, no other classic enterprise technology has been able to do so far. What type of an effort was that from your point of view? So for example, we support S3 for file storage, and the effort itself from a purely technical perspective was two days. In fact, I wrote the S3 connector. I am not a developer anymore, but I wrote the S3 connector in two days. Okay, two days. So taking advantage of now unlimited elastic storage was just like that, and now I can make it available to my customers in seconds, which is great. Okay, so then let's flip a little bit and talk about from the customer perspective. Absolutely. So if a customer comes to Al fresco, they love your stuff, they want to get into the content management system. What are some of the options or factors that they should consider about when they're really choosing a deployment option? Right, so it is, you're going to look at cost, you're going to look at time to market or time to deployment, right? You have to consider any, your desire for customization and extension of the system. And ultimately, I think the first two, the cost and the timeliness of it are probably the single biggest factors that I would consider. Anything else just depends on use cases and any particular requirements that fall outside the norm. Is there one or two main ones that are kind of the drivers that you find? For cloud adoption versus not, I would say customers who want secure document sharing and they want to be able to do it in a way that gives them full control of their documents and full awareness of where those documents reside versus say, putting them on Dropbox for example or something along those lines. I think that is the single biggest driver and in fact, in our relationship with Amazon, we've been getting a lot of traction with this whole idea of secure enterprise Dropboxes and this is something that has been put into practice at a pharmaceutical company and also at a banking organization where, through the combination of AWS and Amazon, I'm sorry, Amazon and El Fresco, we got together and implemented the secure document collaboration solution that meets very strict security guidelines and policies as well. So is that a new, co-developed product? Is that just kind of a joint offering that comes out as a package to look like a product? It's a combination of the Out of the Box product, 95% Out of the Box technology with just putting some elbow grease into it and basically implementing some of the more security-oriented aspects as were dictated by this particular pharmaceutical and financial services organization. Okay, great. So another one of the topics that came up earlier in the keynote by Andy was talking about the ecosystem. That's right. So you've got an ecosystem of customers obviously, but now you've got an ecosystem of partners and it kind of reminded me of the Apple App Store, right? You've got all these people that are in, you've got a ton of different products and services to choose from to leverage within this environment. How has that participation in that community impacted your business? It's really what drives innovation and ultimately, I think, traction within the marketplace. So when you look at the three main things that we're looking at is Amazon as the core place where we all get together, but then you have consulting partners, which we have currently two SI partners that are AWS consulting partners as well, and we ourselves as a technology provider, we're part of the technology partner program. And so this is giving us a venue by which we can number one market and deliver our solutions, but also then extend and customize them to support the needs of our customers. Okay, great. So I want to shift gears a little bit, do a little homework on you guys before you came on. I think one of your lead links on the website is this United Cerebral Palsy. Yes. And here at theCUBE, we're all about the technology, but even more, we're about the technology athletes. We're about people that create these companies that develop the school technology and deliver it, and people are people. So why don't you tell us a little bit about what the Cerebral Palsy initiative is about? Yeah, taking a quick step back, our mission at the end of the day is to help organizations manage, share, secure their business critical content or really content that matters, right? And United Cerebral Palsy of Greater Chicago is an excellent example of an organization that is providing services to disabled children. And they did so by taking Alfresco's content repository, scanning books for these children who were no longer capable of interacting with physical books and digitizing them and then presenting them in such a way that it's far easier for the child to interact with, say on a digital device, such as a tablet or a computer. And this is a great example of what I would call great work. It's really kind of saying, let's make knowledge information easily accessible no matter who you are, no matter where you are or what device you're using. Great. And how many people is that touching? How many kids, how many books? I'm not familiar with all the details as to how many children there are. There are several different school systems and libraries that are associated with this. Okay, great. But it's something that can be made available so we can do a little research. So again, I'm here with Luis Salla from Alfresco, talking about change in the world, which is great. It's always great when companies and individuals find the time and take the time to use the technology to deliver great things for kids. You're in theCUBE. We're at Amazon Summit 2013 in San Francisco. Again, we invite you to join the conversation. The hashtag is hashtag AWS Summit. So send us a tweet. We'll be right back with our next guest. You're in theCUBE.