 Eight simple steps to make email sequences. Okay, you wanna make email sequences, but you really kinda need a process to go through. You can't just go make one if you've never done it before. So what I'm gonna do in this video, you're gonna love this, is I'm gonna walk you through the eight simple steps that you need to make a profitable email sequence. I'm gonna be doing all this in Cartra, and we're starting right now. JR Fisher, welcome to my channel. Don't forget to subscribe. There's a big button down there. Click that big button that says subscribe, and don't forget, click the bell right next to it. What that does is that will actually allow you to turn on all notifications. You wanna pick the one that says turn on all notifications, you'll become part of the family, the VIP family, the Fisher family, and what I'll do is I will notify you every single time I upload a new video so you don't miss a single one. I'll also notify you if I go live so we can actually chat online, which is pretty cool. Now, I've also put a bonus at the end of this video. It's a $97 Ecommerce course. Go down in the description, click that link. No credit card required, it's absolutely free. You just click and learn. If you like this video, give me a thumbs up. I would really appreciate it. Now, let's talk about these email sequences and the eight simple steps that you need to take to build really successful ones. Okay, I've been selling online since 2009, and I knew nothing about sending emails in the beginning, and we've learned over the years, and now we have a whole bunch, probably in the hundreds of different emails that go out on a regular basis, and they sell products for me night and day, day and night, and they're all set up and they're all automated, which is pretty cool. So I wanna show you in this video exactly how I did that. Now, we've sold millions of dollars of products online, digital products and physical products. I have my products listed on thousands of locations on the internet, and including Walmart. So we sell at a lot of different places. We've learned a lot, and this channel, basically, is just set up to help you start running and grow your online business, no matter what stage you're at. So let's jump into these email sequences now. Let's go over to Cartra real quick, and I wanna show you some things in Cartra that are pretty cool. Okay, I'm at Cartra right now, and the first thing I wanna do is I wanna go over to, I wanna go over to my communications right here, and let's look at building out an actual sequence. Now, the way we're gonna do that here is I'm gonna click on communications, and I'm gonna click on sequences right here. Okay, you see that? Now, you can see all the different sequences I have in here, okay, a whole bunch of different ones for different things. You know, I can click this and show you more. I mean, there's tons of them, there's a lot in here, okay? Lots and lots and lots of them. But what we wanna do is we wanna build one that is basic to start with, okay? Now, what you have to do before you do this is you've gotta set up tags within your software. So you may say somebody who opted in for a particular download, you know, you may wanna send that sequence too. So we'll assume that somebody actually opted in to get a free download, and we're gonna start a sequence based on that. So on all the pages, no matter what page you're on, whether you're on pages here, or forms, or memberships, you're always gonna have this big green button here, and that's gonna help you start one of these things, whatever you're in. So I'm in sequences, so if I click plus sequence here, it's gonna help me start a sequence. So I'm gonna put in here test sequence, okay? Public description. Now, this is something that people are gonna actually see. So keep that in mind when you're putting that in here because they know that when they click on this and they subscribe or unsubscribe, this is actually something they're gonna see. Now, for this purpose, I'm just gonna put test sequence again, okay? And I'm gonna click create. So now I'm actually in the builder at this point. So the builder's gonna ask me in the beginning, well, who do you wanna send this to? What is your starting rule? So right here, I'm gonna say, I wanna pick people that you can do an opt-in form, tag, list, order, page, visit, sequence, automation. I'm gonna pick something pretty simple. I'm just gonna say anybody who has a tag, okay? So I'm gonna pick a category here, and I'm gonna say, you know, let's say I'm gonna pick the one that is, I'll put survival K food, SCF here, that's our survival food company. And then I'm gonna pick a tag, and it looks at all your tags here, okay? So let's say I wanted the sequence to go out to everybody. I could just pick any tag here, okay? Now I have one in here, concealed coalition, people who bought this 14 ounce case, people who bought this tool right here, people who bought this 360. But I'm gonna say, let's pick the one with a five can buyer. Let's say I wanna sell to people a case of meat, and that's the sequence I'm doing, and I wanna pick people who've already bought a sample from me because I think that's gonna be a good group of people to do this with, okay? So I'm gonna click add, and once I've clicked add here, you see it has this tag down here now. Now I can click save and move forward at this point. Overall on the left here, I'm saying, okay, so I started the sequence, what do I wanna do with them? Now I'm gonna do an email sequence. So I'm gonna pick an email and put it over here. Alrighty, so when do I want this email to go out? Well, do I want it to wait a couple of days, or I want it to wait to a specific date? I'm gonna say right after the previous step, okay? So as soon as they do whatever they did, like bought that sample, five cans, I'm gonna click this one. Now right here, you can pick the times of day you want it to go out and the days. So it can be every single day of the week if you want it. You can say, I don't wanna send stuff on Sunday, I don't wanna bother people. So we're gonna un-click Sunday. You can pick any time of day, or you can say, well, I want it to go out during certain hours here. So I'm gonna say, since this is the first email and they just did something, they're probably still awake. So I'm gonna say right after they did that particular thing, which is buy those samples. So I'm gonna click next, okay? And I'm gonna enter the name of the broadcast. I have all kinds of different broadcasts in here. I'm gonna say case sale, okay? From sample. All right, and I'm gonna click next. Now, gateway. What this means is this is the email that they're gonna see where it came from. So I'm gonna leave it at this email that's in here right now, and then I'm gonna move on. But you can change this email to whatever you want. I'm gonna click next. Recipients, okay? Now, I've already really selected what I want done here. So I'm just gonna say has tag, or I'll just say anyone reaching the step, okay? So I'm done there. So I can just go ahead and click add. All right? So anyone reaching the step, and you gotta click this next button up here each time. Now, do I want to send a single email, or do I want to send an AB split test? If I click AB split test, what it's gonna do is I can have, let's say, a different headline, different subject line, different email entirely, whatever I want to do. But I'm gonna say a single email to keep this simple. And I'm gonna click next. And then I'm gonna put in here. So I'm gonna put in here, this is test email. And then I'm gonna put, this is my test. And I'm not gonna actually write an email. I just wanna show you how to do that. Writing emails is a whole other video. But this is the email here. And now I can actually click here and send a test email so I can actually see that and put it in my email if I wanna check it. And it's a good idea to do that before you actually send that out to your list. But I'm not gonna do it for this case here because it is just test. I'm gonna click next, okay? And so I'm good there. So I can go ahead and create. Now, what this did was create that email. It is inactive at this point, okay? And what I would do to make it active is just click right here and click activate, okay? So now that email is activated. But it's still not gonna go out. It's like connected. So I need to click here and connect it with that, okay? So this is the first email that's gonna go out that day. Now let's say I wanna send another email the next day. So I'm gonna go over here and grab another one. Put it right here. And when do I wanna do it? I'm gonna say I wanna wait a number of days. And let's say I wanna wait. I'm gonna put in hours right here. I'm gonna say I wanna send this 23 hours later, okay? So I can do that. Or I wanna make it exact. Let me take this off here. I'll put zero there and I'll just put one day later. That way it'll go out the next day at the same time as the other one, okay? And I can click next, okay? Once again, it gives me these choices of what days of the week. I'm gonna say I don't wanna send it on Sundays. Anytime of day because I'm actually sending this at the same time as the other one. Now if you find that you get better open rates at 10 in the morning or one in the afternoon or whatever, you're gonna wanna do that. But for the purpose of this sample here, I'm just gonna assume it's gonna go out at the same time of day. I'm gonna click next, communication. I'm gonna say second day. Because remember, we sent the first email out automatically. So this is second day meet case, okay? We wanna send them a case of meet. And I'm gonna click next right here. Once again, you gotta select the email that's gonna come from. I'm just gonna leave that defaulted there. And send if, okay, they do not have a tag. Now what am I doing here? I'm gonna put in if they have not bought what I'm already selling, okay? So I'm gonna go with the survival case food here. And I'm gonna select a tag. And I'm gonna say here, if they haven't bought, let me find what I want here. Okay, I'm gonna put in here mixed case buyer. I'm gonna assume I'm selling this mixed case. So I'm gonna say if they don't have this tag, I wanna send the email. Now why would I do that? Because if they already bought it on the first email, I don't wanna continually hit them with the same email over and over again if they already bought, okay? So I'm gonna click add. And I'm gonna, this is up to you on the GDPR. You can click that or not click it, okay? That will segregate some of this for you. And I can add another tag in here if I wanted to. I'm not gonna worry about that right now. I'm just gonna stick with that one. I'm gonna say single email. And I'm gonna click next. And then I'm gonna put in here, this is a test case, I'll say, case meat, that's what we're selling them. And you would put your body down here. Whatever your body of your email is. Now the cool thing is you can take these texts here. You can put links in here. So I could say click here to buy, okay? And I could actually highlight that and put a link in here. And I'll just put Google in here for right now, okay? But what I would do is obviously put the link to whatever my sales page is and they could click it and they would actually go to it, which is pretty cool. And then I write my body in here. So don't forget to send a test email before you set this up. Click next and we're done. And we've created that day two email. And I'm gonna move this over here. Now, if your parameters in this email are gonna be the same each time. In other words, if they bought that case, you don't wanna send it to them again. What I would suggest you do, let me go ahead and activate this first. It's activated now, I'm gonna go ahead and connect it. So they're gonna get an email the first day and then the second day. So let's say you wanna do this over a period of five days, all right? So to make this easier, what I'm gonna do is I'm gonna duplicate this because it's gonna be the same parameters. And then I can just change the email, okay? So what I'll do is I'll clone it, okay? There's the cloned email right there. And I could just go into this email now. Let me get it up here a little bit. You gotta play around with that a little bit. I could just go into this email right now, click edit. And what you do is you're gonna have a different looking screen here, okay? So if you wanna edit the content of the email, you come over here to this little pencil and you would go ahead and you see it is duplicated, but I would change it to what I wanted on that third day, okay, whatever that offer is. And you don't want all these emails to say the same exact thing. Start the email off a little differently. You can have the same offer in there, but make sure there's a few differences in there. I would have a little bit of differences on the headline in here. Maybe you can say only 72 hours left. You could put some urgency in here. And then I would click edit right here. And then that one is fixed and ready to go. So I'm gonna go ahead and close this here. And you wanna change the name of this. So this is a second day. This would actually be third day, right? Cause this is our third email we're sending out. So let's do that. Edit and we got that done. We'll go ahead and close this. We'll go ahead and activate this. And we'll go ahead and connect these two. Don't forget to do that. So now what have we got? We started this sequence. As soon as they bought the sample, we offered them a case. And then a day later, we offered them the case again, but we segregated out the people who've already bought the case. We don't send it to them. And then day three, you can see here, we did it again. Now you can run this three, four, five days, whatever you want, but that's all you gotta do to build your sequence in Cartra. It's quite simple to do. Like I said, you can build it on automations. You can build on tags that they bought if they didn't buy, whatever you wanna do in Cartra. And it's pretty darn simple. Now you can do done and exit right here, which is what I'm gonna do. But so that I don't mess stuff up, I wanna get rid of the sequence. So I'm gonna X out of it immediately, okay? Now, one thing I will tell you is this is gonna be based on what happens after you build the sequence. So it's not gonna go back and grab everybody that has that tag and start sending stuff out to them. It's only gonna grab the people who just get that tag, okay? If you wanted to send it out to everybody, you would obviously wanna do a broadcast because then you could just select those people. So I'm gonna go ahead and delete this here. Okay, so it's really pretty simple to build these sequences in Cartra once you know it. I'll tell you, I had a hard time in the beginning myself because I gotta kinda wrap my brain around it about what I'm doing here, but once I do that, then I've got it. And it makes it so easy because now every time somebody gets that tag, they're gonna get that sequence of emails. It's gonna pull out the people who buy. It's gonna keep sending emails to the people who didn't buy. And guess what? I could automatically make money that way while I sleep, while I'm having dinner, while I'm out watching a movie or whatever it is, my business is sending out these sequence emails. If your business isn't doing this, if you don't have these sequences, guys, you're gonna get left in the dust. You just are, it's so very important. And it's available to you. Why wouldn't you do it? Now I hope you enjoyed this email. If you did, don't forget to subscribe. Give me a thumbs up down there. Hit that big subscribe button and turn on your bell notifications. Smash that bell. You're gonna hear that noise and then you click turn on all notifications. Also, I have a $97 e-commerce course that is in the description. Okay, I did get that out, right? I did, good. Okay, so click on that link and you don't need a credit card. You can go there, you can watch a video for free and it'll teach you stuff. That's pretty cool, right? Don't forget also, like, subscribe, turn on notifications, all that good stuff. And if you have an idea for a video, put it in the description below. As a matter of fact, put whatever comments you have in the description below. What did you like? What did you not like? I wanna hear your questions. I wanna hear what you're having trouble with and I wanna help you out. Don't forget to do that in the comments below. Give me your comments. I would really appreciate it. Hope you enjoyed this video and I'll see you in the next one. Hey, thanks for watching my video. Don't forget to subscribe to my channel and click that little bell right there so you can be notified every time I do a new video. Also, click on one of these videos there. Keep watching on my channel.