 John Snow from UNIVER will be talking about opportunities to print electronics through the eyes of CPG company. John. Good morning and thank you very much for having me. I'll start with a little bit of our history with Lever Brothers in 1885. Sir William Lever started the business. He's a social entrepreneur that saw that he could brand and bring a low-cost soap in England at the time to fight off what was a problem, the dysentery and cholera. He could bring health to the country and improve the lives of everyone in the country. He did this by branding the soap, advertising the soap, and he created around that a common purpose for his business. It wasn't just about the soap. What he brought to life was about making cleanliness commonplace. At that time in England, washing and being clean wasn't necessarily a common thing. So it was very tough, but he was able to do that. The other key part of that story, and why I started with it, one, was on advertising. When you find something new into an environment, it's really critical that you educate or advertise and able to be able to communicate what this new thing, in this case, a simple thing like soap, could do for people in regards to health and hygiene. So the story really is about taking a lot of the work you're doing and giving it purpose, making cleanliness commonplace instead of looking at it as a product. It really started to create the foundation of what England brings today. Cleanliness commonplace as far as soap stretched into oral care, home care, laundry. So again, it's not just about a product. It was really about a purpose. And the second about advertising and branding, really, really critical that you get that message across, so you can land your innovation. And people actually know what to do with it when it comes into play, and I'll touch on this later on, and like it directly to printable electronics. So where are we today in Unilever? In 2009, we created our Unilever Sustainable Living Plan. Again, building off of the great work that Sir William Lieber did, and it was all about making sustainable living commonplace. I put that up there, not as a prompt for Unilever, but for those that are doing business with us, hopefully you know about it, and those that are potentially looking to do business through your product line, I really encourage you to make note of the website, because the more you can align to our purpose in where we're going, the more successful we can help you to be in bringing your technology to life. And that's really clear, really key. And even if you're not planning to do business with us, it's a globally recognized way forward, the Unilever Sustainable Living Plan is recognized throughout business, throughout governments, across country. And it's really been the core base of our whole innovation program, as well as just even the growing of our business with our brands. So I was asked to come today to speak from a CPG perspective, a little bit about the challenges and opportunities, bringing your solutions, your great ideas to life that we've encountered that we learned from, we engaged actually first with Ragu in 2009 and then in 2010, had a print electronics forum out at our innovation center in Connecticut. So we've been working in this space for quite some time, and there's been some learnings and things that I can share with you through the four areas you see on the board, which is really about talking about Unilever Global, our scale and our reach, and how that can be a great opportunity for the animations and ideas you have, but also how that can be a massive challenge as well. I'll talk about our global markets, our channels, our customers, our shoppers. This is a area that I think is really undervalued. It's a great opportunity area where I think a lot of print electronics can make a start and a business opportunity and a growth area. And quickly reference a certain economy to really inspire a new way of thinking about your products and to know what they are, what they can be and what they can continue to be in life after life with a purpose after purpose. And then I'll talk really quickly about partnering and the value of partnering and being able to bring things to life in market quickly. So that's one thing we've really struggled with in this space was lots of great ideas. Getting them in the market ready, getting them into global scalability has been a massive challenge. I have to do this, I'm part of Unilever, so I have to give you a quick little blur. Some of our global brands, the key for this one is really it's 2 billion times a day people touch our products or our packaging. So it's 2 billion times a day somewhere in the world is using our products. That's not the most about the product, but I just want you to keep that number in mind with the 2 billion a day. As you know, we are a global company and 53 plus billion in turnover is in 2015. Key message here is we're sold in almost every country in the world, so the reach. And we're in more than half of the households in the world with our products and our packaging. But why I bring that to attention to the 2 billion, if you think about the 2 billion, a number and a half of the households, it's massive and we look at products and we look at packaging as a one entity thing and I'll go more into that on the circular economy page. But it can be so much more, why does package just have to distribute land and be disposed of a recycled? Our network of distribution touches all points of the world. It touches almost, you know, as I say, 2 billion people a day are touching it. Why can't we get more from our packaging? Why does it have to be called a package? Why can't it be called a product? It actually delivers what we want it to deliver, you know, the laundry or the home care, the oral care. How can your print of electronics enhance that packaging to bring more value, bring a whole new market, bring a whole new opportunity to life? We think of the packaging really as a global carpool for the innovations and the opportunities that we bring to the table. So for the past 11 years, we've been focusing on what we call customer packaging and innovating for retail. We really, the team looks at how can we improve the two store and the in-store experience. Again, the goal there is to better the experience, better the engagement, and actually sell more products for all the business. I'm bringing this one up that I'm going to take you through. So the three big channels for us, I'm going to take you through the drug, super and hyper and then general trade. Just, it's a really good area that I think if you look into it, it's a great place for you to start with a lot of innovations and a lot of what you bring to life. The quantity is not massive and what we do in-store costs a lot more than, you know, the billions of doff soap or the billions of bottles of spa or the billions of sun soap that we move. So what we want is a smaller environment, less quantity, and higher cost, and if you look at some of the display material, higher cost per unit to be able to bring your printed electronics to life. A lot of the stumbling blocks are people are looking at two billion and they think getting out of the gate you're going to go from, you know, a to fast speed. What we find for the in-store is it gives you the opportunity to bring your innovations to life to test them, to make sure they work, to build the robust specifications around them, how you're going to verify quality, how you're going to do that at a cost. We know when you start, costs are far higher. We can't on a primary pack deal with even a penny is a lot to deal with when you're selling billions. It adds up. In this case, when you're working with point of sale materials in-store, you're talking anything that's 20 euros to 500 euros. So then therefore the cost of putting printed electronics in to prove its value, to prove its performance is a lot more digestible. And it also gives you the opportunity to bring things to life in scale. These quantities are far less than, you know, moving into what we call the primary pack or the primary space. And it gives you that ability to kind of walk, learn, we get an understanding of our why and performance and how we can work it and then build up to that scale of an angle of being on primary pack and tying into various things. In the drug channel, you'll see this is actually North America on the left and South America on the right. Very, you know, different regions but incredibly similar. Lots of opportunity in-store. Lighting, signage, navigation, bringing experience, bringing engagement. Incredibly, incredibly untapped and a lot of opportunity, I think, for the print electronics and also in tying in with the data piece and how we can actually tap into this. It's a huge opportunity in the area. To continue that in the Super and Hyper, this is, again, two different countries. I'll make everyone just put up their hand if they think Karen is on the top or Philippines. Anybody? Karen on the top? Pitcher or Karen on the bottom? Karen was actually on the top and the Philippines around the bottom. I wanted the show to get globally different and incredibly similar. So, opportunities that we can develop in this space is North America. You can develop them here that will be expandable. The other reason I want to bring up Super and Hyper a huge opportunity here in print electronics to play a role and we're making advancements in this space a long way to go in regards to performance measurement, traffic flow, the shopper flow in the store, how to enhance navigation just like I mentioned in drug. How can we bring print electronics to react with packaging to defeat the counterfeit? A massive, massive issue for us globally. Both in all regions, massively in Asia and print electronics can play a really big role there. I highlighted on the top the tablet. We tend to use a lot of traditional electronics to bring the experience and engagement. Printed electronics can start to replace it. That, you know, a lot of misconception about Super and Hyper and Drug. You see a lot of lights, you see a lot of brightness and everything and it's naturally assumed that you have access to electricity. Trust me, you don't. It's very hard to come by even in stores that you think it's readily available. So great opportunities on even regular using in the battery area. The printed battery area. How can print electronics bring the same experience we were targeting with the tablet without the tablet? With lower power requirements so that it can be portable in these types of environments without running into issues. In the case of that one, it literally required someone to go in every single day and change up the battery without a financially viable solution, no matter what sales it drove. A quick snapshot here. This is a general trade. For those not familiar, the king in general trade is a printed sachet. I'm going to print electronics, printed sachet. I'll make that link back to the battalion with your innovation areas. In general, this is our biggest customer-like quantity, where I set up a drug and I set up a supermarket and there's hundreds of thousands of those in global, similar global opportunity and great places to work. In general, trade, these small moment pops and kiosks is more than 20 million in Asia alone. There's 20 million in these customers. So again with numbers, it's a massive, massive opportunity we're distributing our packaging and we're bringing these sachets, we're bringing them boxes. What else can we bring and what other advantages or what other experiences would you deliver to these customers, to this customer base via our packaging network. Light, very, in many of the cases there's not even light associated with the kiosks. And other types of opportunities within that. Let's talk quickly about a recent example of printed electronics that we trialed in Europe. It's actually a pretty piece of point of sale material, went on a shelf edge shopper with a touch and then the sound with a chef will give you rest of the ideas and tell you how to use the product. Incredibly successful, the actual printing electronic feature. No failure in Cambridge in the UK, provided them provided the electronics and worked wonderfully as a technology. Lifted sales that did engage, it was a good experience. This is a bit bigger than the actual unit, if you can imagine it's a small unit on the edge of a shelf. Back to the branding and the need to educate or the need to inform. No one really needed to push the button. You can call it out with your, you know, the little international finger on the piece. In an environment such as in-store, it's not going to jump out at you to do that. It was a small trial, so we couldn't necessarily tie it to advertising and bring it to life, but it's a really key learning. Had it gotten more exposure, had the people in this case was in super and hyper, had they known they could engage, I know the numbers could have been higher and it could have been far more successful. You have to look at that whenever we're doing anything and if you're working with us on bringing something to life, we have to be very, very clear on what are those more impacting factors, because when we look at this, we're going to look at it and say what was the return on the investment? What was the brand equity we created through your technology? But if it wasn't known and it didn't deliver that, it could be an excellent, fantastic idea. But the ROI just isn't there and all of a sudden it falls off and falls down the wayside. So it's really, really critical that we do bring things to life when we bring them in a way that also brings the education to the user. I'll quickly speak to circular economy. I put the light on there as a reminder for ideas, as well as just for me on the story. For those that don't know circular economy, please Ellen MacArthur Foundation, just to bring yourself up to speed. It's really, for us it's the heart and soul of our program in what we're working from the innovating retail side. Our mission is to eliminate all single point of use point of sale displays. There's no need for us to have one that goes in and finds its way in the recycle. We believe we can also do that across the package. This linear way of thinking of creative products, you know, mine, harvest, do whatever, bring the product, put it in a package, distribute it, get it to the end user, dispose it, recycle it, and it's done. The linear model, it's a sustainable model. We need to change how we think there. It's damaging, as everyone knows, it's damaging our resources and depleting them and it causes so much collateral damage in the environment. It's just not the way forward. I put the light bulb in the Netherlands. Philip's lighting. Doing some fantastic things, one on the circular economy. One architect in the Netherlands designed a building and approached Philips and said, I don't want to buy lighting fixtures. I don't want to buy bulbs. I don't want to do anything. I want what I want in my building and that's light. Philip, you're the expert on making the products. You're the experts on the bulbs. You're the expert on this. I'm going to pay you per lux and not buy fixtures and lighting. If you can think about that and what that does to a design strategy, if you're Philip's, you're not designing a product now at that linear stage. You're not trying more uses, so therefore less hours per bulb means I get you back into the store to buy the next bulb. You're going to try to make the everlasting bulb because you're getting paid by lux. You're going to make the fixture incredibly robust, efficient and the parts on it that aren't robust and efficient, you're going to make it incredibly easy to be able to service that and change that because now you're being paid by lux. You don't get paid when I replace the fixture or the light. I really wanted to bring that to light. I think printed electronics, where you're going, the flexible, all of the things printed batteries, printed light photovoltaic, the harnessing of energy in store all are great opportunities that we can really drive a circular economy. I think printed electronics is really the core enabler for us to truly succeed in that space. So we're really keen on your ideas and innovations that can bring that forward. Quickly on partnering a quick quote from our CEO No more is there a need for greater agility and the response of this clear and making our innovations bigger, bolder, reach further faster. A lot of the engagements we've had we've got great ideas incredibly intelligent and smart solutions but they tend to stay within that small little group that doesn't tend to be a lot of interconnectivity. There's never that natural tendency you know when you have a good idea you want to keep it to be just yours. And I'm not saying partner for partner's sake but I think there's great opportunities in partnering where you can find some especially printed electronics if you're not working with printing experts it's something to think about how do you bring these things to scale. I talked about decreasing the scale in the customer area things but when it comes to primary you're going to do 2 billion in a year you're talking 8 million a day that you've got to produce quality consistency so make sure that you've got the right network integrators the cloud based links that we're talking about linking the primary to shelf or to other performance things that you've got all that together because for a company like us you've kind of had to reach out work with Sony on this idea they told over here we've got to meet with these guys because they're going to take this and do that and then we've got to go over here and oh yeah they're going to bring it to life for us so the more we can think about that and get those collaborations up front I think the more successful your innovations and ultimately we as a CPG will be. So wrap it up I'll leave you just with a couple things to think about you know what if your innovation your ideas service the global customer space massive opportunity totally untapped I believe your innovation had you could instantly access more than 50% of the households it just travels on one of our you know sunlight boxes one of our belt boxes one of our sachets that are touching up there and your innovations deliver value to 2 billion people every time in a new day it's really really massive and a great opportunity for just to close if you have great ideas please reach out to myself Christina Svetten who's in the audience I think we're on the attendee forum but also a really great connection with us for ideas in this space it's for the human family it's an easy site an easy thing to access we post challenges throughout the year and you can put your creativity your thoughts towards that and hopefully open a door by the way the print electronic I showed with the push button and the sound came through found it so it's a really good goal thank you very much for your time thank you thank you so much