 One of the things that I'm known for is calling out the bad practices in my industry of business and marketing training. So you may have heard me talk about how we don't need to use those complicated traffic and conversion funnels anymore because it's inauthentic and most of the time it doesn't work and most of the time it's unpleasant to use from the user side and it's unpleasant to experience from the consumer side of things and that there's better organic ways of building an audience and actually making sales etc. I've talked about that I've talked about no more free manipulative webinars that were supposed to give you all these free tips and tricks but then ends up being a deliberately designed sales process etc. I've talked about not using hype and scarcity tactics and marketing so I've become known in part for calling out the bad practices of my industry and I want to encourage you to do the same in your industry in every single industry think about the people you learn from think about your peers is there or people you used to learn from are there any practices that they're doing or that your peers are doing that are not are less than honest or are somewhat manipulative or certain things are teaching you don't believe is really best for the industry best for the clients best for the potential clients please do it just go ahead and call out the bad practices now don't name I never name any of my peers I don't say well don't buy so and so programs don't you know don't follow so and so you don't have to name people but name the dishonest and manipulative or less than quality less than aligned practices in your industry by doing so you will actually know your audience will be so grateful because they probably have experienced what you're talking about right as a consumer they've experienced it and your peers will be held to a higher standard going forward and also you will help hold yourself to a higher standard going forward which is only a good thing right so it's a good thing so so that's my my main message to you is just to ask yourself I mean ask yourself in my content and my regularly calling out these bad practices and then saying what we could be doing better instead okay what we could do differently instead I do that all the time in my content and the other thing I want to say in this piece of content is to call out because you consume business and marketing trainings I mean that's you're watching my videos right so you have probably purchased business and marketing trainings I invite you to actually think about it okay in the months or years where you have been building your business you have probably spent thousands of dollars so many of some of you have spent tens of thousands of dollars on different marketing programs trainings business trainings and programs and coaching what hasn't met your expectation now again don't comment below and so so and so as programs up you know but why didn't it meet your expectations what did they do in their marketing that wasn't accurate with what you actually experienced using their service or their product I'd love to know and by the way if I ever make any promises in my marketing that isn't aligned with what you bought from me please let me know I honestly actually over the years I occasionally get a refund request and I'm always grateful well I should say I always try to be grateful but I always learn something from those whether in the moment or let you know months later as I reflect back on like wow yeah that person was was true that I'm grateful for that person because probably other people didn't like the product and they never told me this person told me how great was that I one of the things my mom used to say to me when I was a kid is your real friends will tell you how to improve and what's not quite right about what you're doing your fake friends will just not not that this is always true but your fake friends will just tell you things you want to hear oh and you look great oh you're everything's fine you know you do you're doing great whatever but your true friends will say well yes and you know what what you could do better is in this in this way that way right so she taught me to be open to criticism as a result so I'm passing that wisdom on on to you now you probably have heard that before but it's good to be reminded and and I've also noticed that some of my some of my refunders become some of my best clients this is really really true when I'm open and accepting of their refund request you know things things can really mend and they become some of my best clients as a result so call me out when I'm doing something that's not aligned with you know between my marketing and my service and product and call out my peers like privately message my peers to say hey you know I don't like it when you do this because it's not accurate to how the product of service actually is like and then call that out in your social media postings you know not not naming anybody but say hey it's you know beware of business and marketing trainings that promise this and this because because you know it's not really what you experience a lot of times one one example is that testimonials are often the most the rare person who gets so much out of a particular product service and then the typical person experiences nothing like the testimonial that's terrible that's terrible but that's a regular practice in my industry at least and probably in yours as well okay so call that out in my industry but also in your own call out the practices that are hyping up things that are untrue that are manipulative and and just practices that you think are ineffective for your clients and for your potential clients call that out in your content and you will notice that that is some of your best content many some of your most well-received content and some of your viral content will come out of that okay so I hope this is helpful and thanks for those who were able to join me live Nick and Suzanne Diane Laurie Caroline thanks so much everyone so yeah Laurie says what an interesting question I've never thought about what bad practices others in my industry do never more than the passing thought this is a great way to serve your audience to help them ID the charlatans yeah absolutely ID the charlatans call that out not the specific people call out the practices so that your potential clients will recognize what to so that the whole industry can be lifted up so that basically if you are going to be the honest marketer so here's been my challenge over the years right as I've been trying to be honest the problem is that a lot of you are still buying from the dishonest marketers right because they are willing to promise you the moon and the stars knowing full well that the most of the buyers don't experience the moon and the stars it's just five percent of the buyers whatever reason you know experience extraordinary results and those are the ones you see in its case studies and testimonials etc right you are still buying from them even though they're lying to you and I'm trying not to lie to you I'm trying to be honest about what my thing does so I I'm trying to call them out not call them out but call out those practices in the hype I need to do a better job of it so that you can stop buying from them and buy from me you know and buy from people like me who are more honest but same thing with your industry your potential clients and customers are buying from the charlatans they're spending their money there and not with you I'll say that again your potential clients and customers are spending their hard-earned dollars with the charlatans of your industry okay and and not just charlatans but also the ineffective people people who are just not as effective at doing what what you do you know and if you need clients they should be spending money with you not with them you see so call out these practices so that the entire your industry can be uplifted you can earn the money that that you should be earning not the charlatans okay and and so that other honest providers in your industry can can do better as well if we all start calling these out the entire market the entire online space will be uplifted everyone will be forced to become more honest and you know honestly a lot of times the charlatans and whatever they're not they're not thinking gosh I'm how can I deceive people and you know how can I be a bad person nobody's thinking that but what happens I've been a charlatan too okay I'll tell you I mean those of you who have seen me for you know eight nine years know that in the beginning I used these practices too it's not like I thought I was gonna be a bad person but I thought that that was what I had to do that's why the charlatans do it it's they think they think they have to use these techniques because that's what you're supposed to do in marketing or in business or this is all I was this is all I know how to do that's all they know and so when you start calling it out people had to call out some of my practices and wasn't comfortable at first but then I was like you know after some sleepless nights I came to realize oh you know maybe they're right and besides calling out the bad practices also talk about what is a better alternative so whenever you notice I call out things like you know you have to use complex traffic and conversion funnels do this instead I always say do this instead right rather than just complain also give a solution and model the solution yourself okay so if we do this if you do this you'll notice that your audience grows because your audience will be so grateful for this kind of content from you and they will start to pay attention to your content more than the charlatans content they will start the ID who who the ineffective people or the charlatans are and again charlatans were me at an earlier stage it's not not that they're evil they just need to see an alternative that's better then they need to see you model that better alternative okay and call out that in your content all right so anyway thanks for joining me Jen Laurie and Alex and Sharon and others who were able to join me live and those who are watching I welcome your comments below let me know what you think about this and how will you start to call out the ineffective practices and the manipulative practices in your industry all right and mentioning a better alternative and then modeling the alternative for others so I wish you well and have a great day