 Andy, this is always exciting because you came up with the peel and stick de-trim. So peel and stick is always concerned me, just because I was never a fan of it, but you guys master it, to the point you'll literally rip the wood apart, pulling it back up again. You're right. People think about peel and stick, and I think it takes them immediately to maybe achieve product or do-it-yourself or product, but it was interesting that the first request for peel and stick were actually from the commercial installers who are used to using a release paper flat membrane and said we would certainly use Deetra if we could eliminate having to purchase, handle, mix, and spread thinset, like with your traditional ones. So that was really the genesis was the commercial world, certainly not do-it-yourselfer, but yeah. And it's an amazing bond. It's still an uncoupling membrane. It is. It's a simple install right over the floor. Now, do you need to prime the wood? You do not need to prime the wood. Okay. It is not an absolute necessity. It's not necessary to do it. It's not a requirement. And if you do, is it a benefit? In what situation would you choose to prime? I like that question, Sherry. I would just say that it's whenever you're already questioning a bond, even if it's thinset, I would say then let's go ahead and prime it. So whether it's thinset or appeal and stick, if you want to prime it, go right on ahead. So if it's a little questionable, primer's pretty cheap. It goes on, it flashes quickly. It's a nice step, ensures that you're going to get better savings. Sorry. And as Mike said, boy, when you go to try to pull this up, after you've actually positioned it, you did try it. We tried it. It will take up a whole layer. Which means immediately it bonded. Now we have the regular Detra and we have the dual. That's right. What I love about this is you have the back of that that it gives it an R value or a thermal break. Also a sound transmission class. It's a great sound transmission class for multi which I remember you guys didn't know about that at first and I asked about it and you check the numbers and there's a sound transmission class. I do recall that. You're going back a few years. That was many years ago. That was one of your first questions. It's like, well, how about sound? Sound. We're like, well, we did it for thermal break, but let's check it out and it came back with an amazing rating for a delta contribution number and it doesn't compromise the load bearing capability of your tile job. So we still got huge Robinson floor test ratings as far as load and support. It excited me. When I saw it, I knew it right away. I'm like, oh, this is brilliant. A thermal break and a sound barrier. All in the same. Not by much. Not by much, but you can clearly see the thermal barrier and the sound attenuation mat on the back in lieu of the fleece that Sherry's got. And you can still snap your heating cable in. That way you have your in-floor heating. It's just simple. Right. This is great for homeowners. Do I want people can do this? We can do this. Also, there's a lot of places in the United States where the electrician has to run the cable. And he should. Not hook it up. That's almost everywhere, but there are actually places where even putting the cable through the mat has to be done by electrician. So therefore, they would certainly do this and then do that part and we don't have the tile setter hopping onto the job for a little bit, having to pull off, wait for the electrician and back and forth. Fair enough. Fair enough. Yeah. Show how easy this goes, not Sherry. So there's a release paper. Feel how it's very sticky. You know, here we go. It's really sticky. It's sticky, but it still allows you a little bit of room to move it around to get it positioned exactly where you like it. So yeah. Until you put it down flat. Right. So she can put it down and kind of place it. Yeah, you can do it lightly and go, okay, that's right. Or maybe you put it in and you, yeah, exactly. You say, no, I want to move it up to get the studs in a row or whatever. And so you do have a little bit of time to play around with it and you get it. But now, when you do this, it's done. It's now making contact. So this is where we think of it as maybe like a pressure sensitive type of a piece of, so now it's down and yeah. It's not coming out. It's probably not going to come up there. And if we actually could get a hole of it and peel it up, like I said, it's going to, it's going to take some of that oriented strength. And there's no sense. Oh, there we go. Oh, okay. And I didn't press the corners down. Okay. So there you go. So right now, it's down. You're ready to grab your cable. Run all your cable through there. Get it tested. You're not waiting for the thin set to dry. You are not. You're on it right away. Honestly, my favorite thing about the peel and stick is the fact that it cuts out an entire step. Agreed. It's not messy. And you know she can tile good, right? Yeah, I've seen a lot of the tile work going there. Yeah. So when it comes to the professional efficiency of business model has everything to do with profitability, correct? So as Sherry just said, eliminate that material, the thin set. Shipping it, mixing it, spreading it, that all goes away. So the efficiency increases just by that. How do you find the builders liking this product? The builders are just discovering it and saying, wow, that's actually a great idea. They're, they're looking at it like Sherry is saying, I skipped a step. I skipped a step. Right. Again, you nailed it. I just know it's really good. We've done it. We put it on the show. I love it. I was, I was apprehensive and then we put it on the show and on purpose the next day I said, pull it up and it ruined the floor. I was like, holy cow. So to me, that's a test. It's funny how that glue activates and it does take, I'd say maybe two or three hours to really grow into that and then you are really done. You can still continue to work. Well, and that's the thing. The more you walk on it, the more you're pushing it. The more it's going to actually adhere to itself. It's really great. I was, I would. If she likes it, I like it. I like it that you both like it. I love it actually. I do. I love it. And if you're going to do it, do the dual. Like that just makes sense to me.