 When you are starting a new business or a new offer, a new area of your business, it can be overwhelming to think about content and launch because you think, ah, I gotta get my ducks in a row, create the perfect framework before I post my first content or I need to figure out how to tell my entire story so that I can then post my content in the correct order, right? And then launch things in a very organized way. And I understand that's the typical idea of a business launch is like business plan and sort of like your brand message, everything is perfectly all in order. As you can imagine, I have a non-traditional way of thinking about business launch because I've seen so many businesses launch in a traditional way and not work or failed or not be able to launch at all because they get stuck with in the branding process. When I see stuck, I mean, they just take so long or they run out of money during the branding process and website or they get stuck with the content structure and all that stuff and they just take way too long and they run out of savings and now they have to go back, you know, if they were using savings to launch a business. So my non-traditional way, much more nimble and I think effective way for those of us who are solopreneurs particularly. Now, if you have a whole team then yeah, you need a more structured plan but if it's just you launching something you can be way more nimble and agile in testing the market. That's been my successful way of doing it myself and coaching clients to do it is think of it this way. Think of it as lots of gentle launches, mini launches instead of one giant launch that has high risk probability and high failure probability too as most large launches do. So if you do a lot of gentle or mini launches then it's like instead of launching once a year or something like that or once every five years you launch once a month, you know and therefore you have 10 to 12 opportunities in a single year to test the market to see which way they want to see you launch. Let me say that again. Which way, which frame of your offer that they appreciate and they even recognize or understand the most because why is this important? Because the success of a business well it depends a lot on revenue, right? It depends a lot on income, right? And where does income come from? Okay, your income comes from your clients spending, your customers spending. Okay, let's, okay. If your income comes from your customer spending how does your customer decide to spend money with you? By seeing a perfect website, completely polished person or by seeing an offer and a person that they resonate with on their energy signature level perhaps or that they, oh my gosh I've been thinking about that issue I had that problem in my life and you seem like a trustworthy person. You seem like a real person that I can, that I would enjoy hanging out with, right? Let's say you were a coach or a service provider can I use your service because I had that issue? Okay, that's much more likely to happen in two ways. That's more likely to happen just in the world I see that happen a lot but also that's more likely to happen because you're not stuck in a big launch mentality you know, Magnus Opus, you know big launch, it's gotta work, you know no, you're just doing like this month so here's why a gentle launch works this month I wanna talk about my coaching offer in this way just try it out, see if anyone bites I'm gonna just try to talk about in this way next month I'm gonna talk about it in a totally different way it's the same skill that I'm offering but I'm just gonna talk about in a different way or there's different ways of testing launches the one way is like, let's say, you know this person is offering coaching for ADHD women okay, fine, let's talk about one month you're gonna say, all right, hey those of you women who have been diagnosed with ADHD or suspect you do and it's affecting your job it's affecting your job and you know that you're having a hard time getting a promotion or whatever it is or it's affecting your relationship with your boss okay, let's work through that that's what I love providing my coaching for you see what I mean, this is one way I'm offering the coaching it's still the same skill, it's still coaching it's still ADHD expertise but now I'm just applying it to the job context next month, those of you who are ADHD women and it's affecting your relationship with your partner and you know that the relationship is tumultuous because of the, let's work on that so next month I'm gonna offer that's my launch, that's my gentle launch I'm gonna post two posts that month specifically about that and then the third month I might just be more general and say hey, those of you who are, what's the spec of ADHD and you've noticed that it's been difficult for you to complete projects in your life you're making a general now and you do these three launches over three months and you notice oh my gosh people really took me up on the second one or people were asking me a lot of questions about the third one that's gonna help me refine the launch you don't need to have everything in your direction in a row you don't need to have all your content structuring your launch you see how this is much more flexible and much more successful because your income comes from the market and the only way to engage with the market is to test them, keep testing them hey, humbly offering this offer for you this month anyone take any takers? No takers, no worries I got something else for you in two weeks two weeks, any takers for this version? Oh, got one question here great, thank you let me refine this the next two weeks later any takers not ever find it more? Oh, hey, I got signed up here you see, so that's really how you know, especially solar peneurs succeed over time is to sharpen your intuition about your market and the only way to sharpen your intuition is not to not only to pray and to work with intuitive guides and work with your spirit animal or what? No, the only way to sharpen your intuition with the market the most practical way is to test them hey, what do you think? Humble offer, humble offer with no expectation oh, no one took me up on that that's curious, let me try it totally different offer two weeks from now humble offer, humble offer and so that is how, yeah that's the way of doing it I hope this is helpful