 Really, the people that I know that have written on any topic, this is like, OK, this is what I know now. And I'm sharing it. And it's a contribution to the literature. And by God, if 10 years from now this is all we know, then I've been a failure. What's up, everybody? And welcome to the show today. We drop great content each and every week. And we want to make sure that you guys get notified. And in order to do that, you're going to have to smash that subscribe button and hit that notification bell. And if you've gotten a lot of value out of this, make sure you give us a like and share our videos with your friends. I think for me, it was the realization that I was always at a disadvantage because I was. And this isn't a sob story because for me, it's not. I had to learn English first. Then I had to catch up because I was set back one year of school so that I could catch up. And it just seemed like I was always catching up. And in the book, the story where on graduation day, I go down to the local library and I get a library card finally so that I can read what I want. And I literally said to myself, you know what? Yeah, college degree is good. But now I'm going to read what I want to read. And it was a matter of reading broad of everything from Pacific Islanders who can navigate using the stars to ethnographies about first contact with Meso-Americans to any number of things. So long as no professor was telling me what to study, especially if it was his book. And music, right? The study and enjoyment of music, how it has evolved, how it exists in every society, what is the benefit of music, the swaying motion, all of that? And so to me, it was about exploring. Explore, explore, explore. If you said, Joe, do you know everything that there is to know about body language? No. No. And I have notebooks with over 5,000 descriptions of behaviors. And I find stuff all the time. And I tell students, that's not the point. The point isn't some line. The point is to grow outward, like a wave, to keep expanding, keep expanding. And I think that helps us to open our minds, number one. But I think when I talk to really exceptional individuals, they had a yearning to learn. And they were always seeking. And it's interesting, because in many instances, they weren't sure what they were seeking. And I'm sure you've run into it. People who come to you and say, well, I'm 27 years old. I'm not sure what I want to do in my life, understood, continue to seek, because you will find it. History is replete. You know, I talk about these two bicycle mechanics from Ohio, who invented the airplane. OK? You know, they didn't know they were going to create powered flight. They didn't know everything that we now have, the aerodomes, everything else was thanks to two guys without an engineering degree. That story is utterly fascinating, too, for anyone who wants to get into it. I mean, the incremental steps that it took to just get the thing to fly a few feet was remarkable, but yet the dedication and the wanting to do that, the desire and motivation was there. And what's interesting about writing, and I think so many people look at it as, oh, if you wrote the book, then you're an expert on this subject. But I don't think we've ever interviewed anyone who would think that they were the definitive expert on the book that they have wrote. They wrote the book because they had a lot of questions and they went on a journey to answer those questions and they decided to document it for other people who have those questions. That was why they wrote the book. It wasn't because I need everyone to know what I need to know to make the world a better place. I'm on a journey. I'm going to talk about it. Johnny, you nailed it. We drop great content each and every week, and we want to make sure that you guys get notified. And in order to do that, you're going to have to smash that subscribe button and hit that notification bell. And if you've gotten a lot of value out of this, make sure you give us a like and share our videos with your friends. Really, the people that I know that have written on any topic, this is like, OK, this is what I know now. And I'm sharing it. And it's a contribution to the literature. And by God, if 10 years from now this is all we know, then I've been a failure. Depending on who you talk to, they say technology, information is doubling anywhere from every three days to 11 days. There's all sorts of numbers out there. That's true. But I think a more important quotient here is how fast are we adapting to it? And how fast are we adopting it? Because one thing is to adapt. We did. All of a sudden, now everybody's on a Zoom call. OK, we adapted. But how we adopt, that's what's critical. And I think this is where the kinds of things that you do with the art of charm is that guidance that helps us to adopt those best traits, those best traits that will benefit the individual, their family, and so forth. And I think that's why we write. I certainly don't finish at the end of 14 months of writing in this little room and say, OK, that's it. That's all that needs to be said. What he does that? Well, I want to pick up on that thread, because technology and information is advancing rapidly in our lifetimes. And part of the problem with the technology and the information and now the disinformation and misinformation is we don't have a keen sense of observation. So leading to the second trait, Johnny and I were just in Las Vegas this past weekend. And we are hosting our clients who are in our X Factor Accelerator in a mastermind session. And they had interacted with each other online in our Zoom sessions, but this was really our first time having an in-person event in the last 18 months. So we thought it'd be fun to sort of test their observation skills. All of these clients are coming to us working on their communication, and they're excited to get to know other members. And halfway through the first day after lunch, we said, all right, I want you to write down three things you learned about each person you interacted with today. We gave them some time, pen and paper, and you'd be amazed at how many were stumped at one or two bits of information. And Johnny and I are sitting here, and we feel like we can write pages for each one of these individuals, because we've really worked on our power of observation to be great coaches and be great mentors and be great interviewers. These observation skills are all we have to work through all the information and the technology that we are confronted with to make sense of it, to move forward, to advance. What are your thoughts on strengthening observation skills when Johnny and I are looking around wondering, what happened to everyone's curiosity? What happened to their ability to observe others? You know, I'm glad you bring that up, because that's not surprising to me. Part of the problem is we've outsourced observation, right? We leave it to the security camera or the security guard in the lobby or, I have to be careful, that thing we called A-L-E-X-A. I don't want to activate it when we say, what's the weather? I mean, I could look outside and say, holy mackerel, look at that cloud, I know. We outsource observation. We go to Google and say, OK, tell me everything about Joe Navarro, right? Hello, he's in front of you. And yet, and yet. And you guys know this. You cannot be exceptional if you're not a great observer.