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Published on May 28, 2014
http://goo.gl/beOQsp | Video for Business is an online course specialising in video production & video marketing for online broadcast.
Chapter 1 introduces the student to the world of online video marketing - what is it and how does one define video marketing?
Chapter 2 introduces the student to various video marketing formats including corporate videos, promotional videos, educational videos, video testimonials and many more.
Chapter 3 gets to the nitty gritty of video production tools, looking at lighting, camera gear, editing software and alternative video recording methods.
Chapter 4 of video for business examines the pre-production process, covering scripting, storyboarding, location scouting and covering your ass with the requisite documentation.
Chapter 5 demonstrates the skills required for professional videography, enabling the student to compose and film high quality video. Learn the fundamentals of lighting, clean audio, white balance and a host of other in-camera features.
Chapter 6 walks the student through the best practices when filming people in their corporate video productions. This includes working with both professional and non-professional talent and supplementing that with other types of footage.
Chapter 7 is all about the editing. Learn how to edit your video productions with the Video for Business media pack, using our own footage and accompanying lecture to traverse the ins and outs of Adobe Premiere Pro.
Chapter 8 covers professional video hosting options to enable the student to house, distribute and analyse their video productions effectively.
Chapter 9 delves deeply in to video marketing best practices and processes across a wide range of platforms and medias. From traditional print advertising to modern mobile technology and of course social media.
Chapter 10 explores the online video behemoth, YouTube in fine detail. From setting up a YouTube channel to optimising your videos and analysing the results.
Chapter 11 outlines a number of online video marketing strategies to help students think long term about their online efforts.
Chapter 12 teaches students how to analyse and measure the results of their video marketing efforts. Using YouTube analytics, the chapter highlights the important metrics to pay attention to as well as ensuring students understand the figures.
Video for Business is a comprehensive online video production and video marketing course for small businesses, marketing teams, video marketers and film students.