 And I have more interesting news and a CEO that will be joining us in half an hour. But before the CEO joins us, we're gonna talk a little bit about the news and we're gonna break it down right now. Now remember, Rich TV Live is strictly for information education purposes. Please do your due diligence, do your research before you invest in anything that we talk about or discuss here on Rich TV Live. In saying that, we'd love to bring you undervalued, underappreciated, underexposed opportunities. First, it's what we do best. And I believe we've got a company here that has incredible fundamentals and I think the future is extremely bright. And we're gonna go through why, we're gonna go through some of the news and then we will have the CEO join us at the top of the hour, 10 a.m. Pacific, 1 p.m. Eastern. We will be live with the CEO of IRCAN Holdings. Now, in the meantime, what I wanna do, let's just quickly go through some of the news. Let's go through that right here, that broke yesterday. So the news that broke yesterday and let's go right to the news. IRCAN Holdings Corp. has entered Saskatchewan with National Cannabis Distribution and begins investor relations initiatives. This is the big breaking news. I wanna just get this video edited here real quickly. Let me just put a thumbnail in, give me one second and then I'm gonna break down this news for you guys right here while we are live and interactive. All right. Hope everyone's having a good day. Hope you all having a good week. Been a very choppy week so far to start this week to say the least. All right, so let's break down this news. IRCAN Holdings Corp has entered Saskatchewan with National Cannabis Distribution and begins investor relations initiatives. What do you guys think of this news? I thought this was big news and for anyone who doesn't know the symbol of IRCAN as you can see right here is A-Y-U-R. Symbol for IRCAN Holdings is A-Y-U-R. Like let's take a look at those. You guys see my sign right here, A-Y-U-R? That's the symbol of IRCAN Holdings, A-Y-U-R in Canada. In case anybody didn't know, let's get back into the news. So A-Y-U-R in Canada, 3-Z-Q-O in Frankfurt, Germany. And the last time we were live, we were talking about the Frankfurt listing. It is now listed in Frankfurt and next should be America so stay tuned to that. So IRCAN Holdings Corp is a Canadian cannabis extraction company specializing in the processing of cannabis and hemp for the production of oils and various derivative products. Is pleased to provide details on a wholesale distribution and supply agreement that is previously entered into with National Cannabis Distribution, NCD, a wholly owned subsidiary of Cairo Holdings Corp whose symbol is KO on the Toronto Stock Venture Exchange for exclusive wholesale distribution and supply in the province of Saskatchewan. This is what the products look like. So IRCAN Holdings Corp strategically little by little, now entering in the recreational market in Saskatchewan with National Cannabis Distribution. Under the terms of the wholesale agreement, NCD will act as the exclusive provincial wholesaler and distributor of IRCAN. It's subsidiary and or it's intermediaries to authorize private retailers in Saskatchewan for initial period of two years. Wholesale agreement will initially encompass Fuego and Vita branded products and will be amended to include new product offerings as they become available and approved for sale in Saskatchewan. Unlike other Canadian provinces, Saskatchewan has a private wholesale and retail cannabis distribution model stated IRCAN Chief Executive Officer Egal Sudman who will be joining us shortly. Our partnership with Cairo and NCD provides us with a clear route to market and is a strong endorsement of both IRCAN's approach and product offering. We're very pleased to be working with Cairo and NCD to allow IRCAN to further expand our distribution network and introduce more consumers to our brands of premium cannabis products concluded Mr. Sudman. National cannabis distribution is focused on curating the best assortment of product for our retail partners and we look forward to offering IRCAN's product lines to the Saskatchewan Marketplace stated NCD General Manager Brent McFadzen. Now, in addition to that, IRCAN has engaged investor relations initiatives which means more eyeballs on the security. IRCAN is excited to announce plans to further develop market awareness for the company through leading international and Canadian marketing firms. The company has identified firms specifically for their ability to assist with generating a greater following through increased awareness and attracting new investors utilizing various outline platforms and methods of engagement and calling on their various relevant established relationships to the best knowledge of the company, none of the firms engaged have a direct or indirect interest in the securities of IRCAN or any rights to intend to acquire such an interest except as disclosed herein. So let's talk about some of those companies. Fundamental Research Corp, IRCAN has entered into a six month marketing and consulting contract with Fundamental Research Corp FRC to provide a broad Canadian and international audience information on various social media platforms and facilitate greater awareness and widespread dissemination of the company's news in connection with the engagement of FRC. The company will pay FRC a monthly fee of 2,000 Canadian for six months for an aggregate total of $12,000. Proactive Investors North America, IRCAN has engaged proactive investors North America Inc to provide ongoing editorial coverage and to record and publish video interviews of IRCAN's management team. Proactive's engagement is for initial period of eight months and a total cost of 15,000 Canadian. Wow, so they got a whole bunch of firms getting on board. Discrete Media Inc, IRCAN has entered into a three month public relations contract with Discrete Media Inc, a company that specializes in public awareness and brand development for emerging industry specific growth companies Unlimited will facilitate awareness and public relations for the company in connection with engagement of unlimited the company will pay unlimited an aggregate fee of 35,000 Canadian. So that's three new firms that they're hiring to create visibility for IRCAN Holdings. IRCAN Holdings Corp is a leading post-harvest solution provider with a focus on providing and creating custom processes for more great products for the adult use and medical cannabis industry in Canada. IRCAN is focused on becoming the partner of choice for leading Canadian cannabis brands by providing best in class proprietary services, including ethanol extraction, formulation, product development and custom manufacturing. About National Cannabis Distribution Inc. NCD is a division of Cairo and a leading wholesaler in the province of Saskatchewan, the only vertically integrated province in the Canadian cannabis market. NCD distributes to two thirds of the market share in Saskatchewan and continues to build a solid portfolio of products with a commitment to providing craft, artisan and boutique license producers a proven path to market with Saskatchewan with multiple exclusive distribution partnerships in Saskatchewan and strategic future planning. NCD has positioned itself as a leader within the cannabis supply community about Cairo Holdings Corp. Based in Vancouver, British Columbia, Cairo is an independent omnichannel cannabis retailer and distributor through existing storefronts across British Columbia, Saskatchewan and Ontario, a wholesaler distribution division servicing Saskatchewan e-commerce sites in Canada, the United States of America and Australia and plans for continued national expansion. Cairo is driven to introduce new and experienced customers and consumers to a lifelong exploration of cannabis with more than 70 years of collective retail and wholesale focused experience. Cairo's leadership team has a proven track record for growing brands across North America and plans to open multiple retail locations nationwide over the coming years. So that's the news that is circulating on Irocan Holdings Corp. I wanted to bring the news first, that's just what we do here and I wanted to break it down. All right, let's take a look at some of the messages here. How big is the market in Saskatchewan? Ah, that's a good question. We can ask that question to the CEO when he joins us. You love the set, thank you very much and let's take a look at the price of the stock. So we're gonna look at the price of the stock right now. All right, so you can see the price of the stock is at 18 and a half cents. Now the highest it's ever has been is 37 and a half. So what I'm gonna do is I'm gonna mark the high high, 37 and a half. The lowest it's been is 12 and a half. We're currently sitting at 18 and a half. So we're much closer to the bottom than we are to the top. This is a company that has a tight share structure, growing revenue and is now engaging multiple investor relations companies to help them with their engagement, help them with their visibility, help them with gaining more retail and institutional investors. So you would think that that should have some effect on the stock. So we'll see what that does. Now I must remind you guys that Rich TV Live is strictly for information education purposes. Please do your due diligence, do your research before you ask anything that we talk about or discuss here in Rich TV Live. Now, what I wanna do is we're gonna take a look at where it's been, where it's at and where it potentially could be going here with the FIBS. So you can see with the FIBS based on where it's been, we're based on the high high, the low low and where it is right now, you can see we are down at the lowest percentile. So you're literally trading this stock, buying the stock at the lowest it's ever really traded. The lowest it's ever been is 12 cents. It's right now at 18 an app. So it's pretty close to the bottom. There's a lot of room for growth and you can see here for us to go back to it's all time high, there's incredible opportunity for investors. You have an opportunity for a multiple. So essentially for this stock to go back to it's all time high of 37 and a half, which I don't think is that big of a deal for this company, you would literally double your money. So that's pretty interesting as an investor. Now, remember we're strictly for information education purposes, I'm not telling you to buy the stock. Go consult a financial advisor, get their opinion on it and make sure that before you invest in anything, you absolutely love the stock and you're very interested in owning a position in the security. You have to know your guys opinion on the stock, iron can, holdings, cork. I know that this is a company that is very new to a lot of investors. People maybe aren't aware of them yet and that's why we're talking about it. It's exactly why we're talking about it. We want to always be the number one place on the planet that everybody goes to to find about companies first. Okay, and what we're going to do is show you their website as well. All right, so this is iron can, as you can see their services for manufacturing and their marketplace. So let's just talk about it. So iron can extraction and refinement. We offer extraction refinement services including bulk extraction, winterization, fractional distillation and terpenes extraction. Bulk oil sales. We pride ourselves in providing a gold standard quality with bulk oil for manufacturers and brands. White label manufacturing. From initial product development to commercialization, we have the knowledge and experience to successfully bring innovations and ideas to the market. Medicinal cannabis marketplace, safe, consistent and high quality medicinal products for patients. This is what their products look like. Who we are, iron can is a leading post-harvest solution provider with a focus on providing and creating custom processes and pharma grade products for the adult use and medical cannabis industry in Canada. Quality control system, 100% satisfaction guaranteed. Highly professional staff, accurate testing processes, unrivaled workmanship, professional and qualified. All right. And try the iron can advantage. Why iron can, extraction and refinement, bulk oil sales and white label manufacturing. Certified manufacturers, standard processing license from Health Canada, research and development license from Health Canada amendment to standard processing license to allow. For sales to provincial distributors and retailers, you first approach in-house research and development, flexible production, experience and expert team, availability of turnkey solutions. And you can see some of the brands and offering personalized level of care medicinal cannabis marketplace. I'll see you guys can see. Iron can marketplace is dedicated to bringing our patients a safe, consistent, high quality medicinal cannabis that is unique to each patient's need. Offering tinctures, vapes and topicals. You can see some of the products here. Now, this is an industry right now that is very heavily oversold. The cannabis sector is very heavily oversold. And I'm not sure why to be quite frank. I don't know why. I don't know why they're so heavily oversold but they just are. And as an investor, I think that's a great opportunity. Early business has never heard of them before but I'm looking for a cannabis company to add to my portfolio. Well, I think this one has everything you're looking for. They've got tight share structure, growing revenue. They seem to have news consistently coming out. They're now hiring a whole bunch of IRPR firms to help increase their visibility. So they're gaining exposure and then when you look at the share price, it's close to the bottom. It's close to the lowest it's ever been. So as an investor, do we really get any better than this? I mean, we're looking at the stock and you can see, then we're gonna show you again, it is close to the bottom. And I can show you other cannabis companies that look very similar, that are just sitting at the bottom. There's so many right now. I mean, I can go show you some of the biggest ones. Look at Trueleaf Cannabis. So Trueleaf Cannabis, look at this. This is the most profitable cannabis company, period, in North America. This is the most profitable cannabis company in North America that I'm aware of. You can see that it was as high as $67 February 3rd. It's come all the way down to $30 despite the fact that their revenue continues to grow. So this isn't a revenue miss. This is a sector problem. The entire sector is heavily oversold. The entire sector is heavily oversold when the leading revenue generating cannabis company in North America, whose revenue just gets bigger and bigger and bigger is going straight down. You have to assume the entire sector is heavily oversold. The question is, where is the bottom? It's very difficult to predict. So we have to really pay attention to the news. We have to pay attention to the fundamentals. And we've got to pay attention to what's going on in the entire market. And overall, the cannabis sector, the cannabis market is growing despite the fact that all the stocks are going down. And it's not just Trueleaf and it's not just iron can holdings. They're all going down. Look at Tilray. Tilray on the Nasdaq. Look at this. Tilray went as high as $67 on February 9th. It's now at 11 bucks, really close to a 52 week low. So a lot of these stocks are going lower and lower and lower. Definitely the lowest it's been this year. You can see it's actually been as low as $4 when you think about it's 52 week low. So it still has a little bit of room to go down. But you can clearly see that this trend has been down and it's interesting because one of Biden's mandates was to really legalize cannabis in America. And to be quite frank, ever since Biden has gone into the administration has gone into control in America these cannabis stocks have been trending down. And I can show you cannabis stock after cannabis stock at all look the same. This is another one of our picks. Crow Generation Corp has been a huge success. Had these huge move up. You can see this huge move up before this collapse. And there's no reason for this to collapse. The company's revenue continues to grow. The company continues to grow. There's no reason for this other than the fact that the entire sector is heavily oversold. So as an investor, you need to kind of learn to read between the lines and recognize that some of these companies are starting to get into really good buy zones. The question is what will be the catalyst to turn this around? And that's very difficult to predict. It could be anything. It could change in a heartbeat. It could change tomorrow. Something could get legalized. Anything could turn this around. You just have to assume it's gonna happen here relatively soon because everything is very heavily oversold. Now you could see that we were last September a little lower. So we could see these stocks even go down further before another correction. And you can see last year, a lot of these stocks started to correct around November. So maybe we're gonna see a little bit more downward pressure and aggressive selling for the next month or two. And maybe we see a huge jump in November. I don't know exactly when it's gonna turn. I just know it will. And when it does, we'll be right here talking about it. So I'd love to know your guys opinion on that because it's very clear to me that this entire sector is heavily oversold, heavily oversold. And you can see here with IRCAN based on it's all-time low and it's all-time high. It's sitting right near the bottom. So it's trading 23% higher than it's all-time low. So maybe there's 20% downside, but what's the upside from here? For it to go up back to 36, 37 cents, that's a multiple, that's 100% gain from here. So what I see as an investor is an opportunity, maybe 20% downside pressure from today's prices, but an upside of 100% or higher from today's prices. That's what I see. Love to know what you guys think. If you guys see the same things that I'm seeing. All right, let's see what early business has to say. The problem I have with cannabis stocks, that there's so much competition that brings a stock price down. That's a great point. There is a lot of competition and that does bring the price down because what happens is, when companies start getting competition, they have to lower their prices of the cannabis. And when you lower your prices of the cannabis because of all the competition, that also lowers your revenues. So what could be happening here is that companies are not reporting as big of revenues as anticipated because their profit margins are being lowered because of all the competition in the marketplace. The other issue is that there's been a lot of talk of legalization in America. I know Biden was one of his mandates. He was gonna legalize cannabis. And since he's gone into power, there's really been no talk of legalizing cannabis. So it says if the entire sector is asleep and investors are just getting bored, they're pulling out their money and they're buying something else. So as an investor, you need to be aware of all of the variables that are occurring and happening in the marketplace. But in saying that, this is one of the companies that I like the fundamentals of because they've got a tight share structure, growing revenues. They seem to be making a lot of acquisitions and partnerships with companies that I also believe will help grow their revenues. And they're doing all the right things as far as trying to gain exposure by putting themselves out there, getting on different platforms like Rich TV Live in front of as many retail investors as possible. Now, obviously that's very difficult in a marketplace where there just isn't any momentum. But as an investor, you always wanna ask yourself, do you wanna get into a stock before the momentum starts? Or do you wanna wait for the momentum and then get in for the win? It's always difficult to decide as an investor. Love to know what you guys think. Early business says they look like they have a lot of growth potential, but I want to see more expansion in another province and maybe in the States for the future. They actually are expanding into the United States. So they are gonna be doing work in the United States as well. So when we get the CEO on our show shortly, we will talk about that. So they are expanding into the United States and they're expanding across Canada. So they will have their hands in all of North America. So there will be a lot of potential here. And I think that this is a company that in my opinion is very undervalued, very underappreciated and very underexposed. And you can see with its chart that it went up, came down, came back up again and is now kinda grind down like a lot of other cannabis stocks. And there really is no reason for it because to be quite frank, the cannabis sector overall is growing and it will continue to grow and people are not going to stop consuming cannabis. So in my opinion, we will see this sector continuously grow over time. However, there is going to be a lot of volatility in the stocks, which is what we see right now. Lots of volatility and what will be the catalyst to turn it around? I don't know. I don't know. I don't have those answers. Maybe we can talk to Egal Sudman, the CEO, but I do know that this company is hard at work doing all the right things to position themselves so that when the sector does pick up momentum again, they will be ready. Now the question is, as an investor, are you looking to get ahead of the curve or are you waiting for the momentum to turn? Are you waiting for a trend reversal, which is always a smart way to trade as an investor or are you looking to get in dirt cheap so that when the sector does turn around, you're already up big? And I mean, that's really what we're all trying to decide as investors. Early Biz says, looking at the website, everything looks positive. Yeah, and that's what I like to look at. I like to look at the fundamentals of the company, the share structure, the revenue growth potential, the management team, and the fact is this company has zero debt. So there's a lot of good things happening with the company. So very, very, very excited about this company. I think this is a company that has a lot of potential and I think everyone needs to be aware of this company. Now we should have the CEO, EGAL, Sudmin joining us literally in minutes. Oh, there we go. There he is. EGAL, how you doing? Fantastic, fantastic. How's it going? It's going fantastic. Good to see you today. Hope you're all, you're having a great day and I was excited to talk to you about the big news that you guys just put out there. We've been talking about it. You guys are now doing business in Saskatchewan. Tell me about it. Yeah, it's one of many that we're hoping to engage very shortly. We've had conversations and we talked about it prior that we're talking to the OCS, Saskatchewan, Alberta, Manitoba, New Brunswick, NBC, and finally came through. It does take a little bit of time to get into the rec space, but I think that things are falling into place as we hoped and things look good, especially with the value proposition that we're bringing to market and the brands that we are associated with. You guys seem to have a lot of news and the news just keeps rolling in. It's really impressive. What is the company's vision about bringing brands and products that the company is looking to distribute in Canada? So we try to find the best of breed type of brands that we can work with, both internally in Canada as well as externally outside. So we signed with Green Bee out of California. It's a woman-led brand that is award-winning in various different cannabis cups, especially on the topical side. We signed with Her Highness out of New York. They are actually distributing in various states in the U.S., Nevada, California, Oregon, I think New York is welcoming. So they bring something to the table that majority of brands in Canada don't have yet. They are very specific to the pleasure side of women and the way they anticipate of bringing products. They liked what we're offering and the structure. And we are working on bringing that forthcoming, I guess, hopefully soon. We have some conversations with the OCS about them as well. We talked to Inokan as you can appreciate very forward-coming brand in Germany and out of Israel with a lot of studies behind it for topicals. And obviously, we're working with Bazellet as well for the highest potency type of terpenes product that we're gonna be introducing as well. Will these products be available solely to those registered to your newly launched marketplace or will the company target the recreational market as well? So it's much easier, obviously, for us to put it up on the marketplace. So that's gonna be readily available there as soon as possible for any patient that has a prescription and can register with us and buy it. When it comes, we're producing a lot of products and we're introducing a lot of products to the boards. It takes a couple of months of their due diligence in order to incorporate new and innovative products, but we've had a lot of positive feedback. So I think it's gonna be both under recreational and under medicinal space. Fantastic. Now, Iarkand's new partnership with Cairo opens the recreational market in Canada starting in Saskatchewan. Could you elaborate a little bit on this for us and what this means for the company? Yeah, so Cairo has their own stores, obviously, they're on the NCD distribution in Saskatchewan. So they have access to all the stores. We find that working with them through Kindred, we have a broker that is our marketing agent, I guess, that is pushing the products and introducing the products not only from the boards, but also going and educating the bartenders in each individual store that is gonna carry it to have a lot of sell-through. So Cairo is very proactive, they keep on buying stores throughout Canada. I think the last transaction they've done, I think they bought nine or 10 stores in Ontario. So we feel that that relationship, they're happy with our products and the price points as well as the margin that they can attain. So being introduced into Saskatchewan when they have a lot of control over the distribution, opens up the door to a lot of other distribution and relationship that they have as well as we have throughout Canada. Fantastic, there's been multiple M&A mergers and acquisitions activities in the industry. Is IRCAN looking to participate in this? So we always look for opportunities. We've had discussions with a few. Nothing is happening right now, but the industry is consolidating. I think best-of-breed type of operations are being swallowed up by a lot of the majors. Obviously, Hexo, Canopy and Aurora and so forth are looking to buy things that they cannot make on their own or cannot efficiently produce. And I think as one of the leading processor and manufacturer, it's right in line for to appease some of these potentials. But nothing is happening as of now. But right now, we're looking at growing our business as large as we can and taking market share as we move forward. Now you guys have been listed in Canada. You've been listed in Frankfurt. Congratulations on your Frankfurt listing. Thank you, thank you. And now I know the big question for a lot of our viewers is when are you guys going to get listed in America? Any update on when the shares will be listed on the OTCQB venture market? Yeah, so basically we submitted everything. We paid our fees. I think they're doing the audit now. I mean, with the COVID, I mean, it takes a little bit longer. But I think they're also excited. I mean, like we're very upfront about what we do. You know, the reason that we want to go to obviously to the US with much more exposure into the investor base, you know, the OTC actually approached us, you know, initially when we listed on the CSE because they, you know, obviously love the fact that, you know, we're a profitable company in cannabis. We attest to what we do, no debt and we haven't raised a lot of money. So, you know, from an investor point of view, I think they were excited. So I'm hoping that it's gonna, you know, progress, you know, quickly. The anticipation again is hopefully, they usually stay between eight and 12 weeks. You know, it's been about, you know, eight to 10 weeks now. So we're hoping over the next, you know, couple of weeks or a month when they get their, their tax in order, you know, we'll be ready. Fantastic. Now the cannabis sector is really struggling like overall. And I don't mean the sector because cannabis companies are making more money than ever before, like you said yourself, you guys have no debt, you guys are profitable but yet it doesn't seem to be reflecting in the share price. Now, before you joined us, I looked at TrueLeave Cannabis which is the most profitable cannabis company in North America and their revenue continues to grow but yet the stock has gone down from $67 to $30 since the beginning of February. Why do you think this is happening in the cannabis sector? Is there a reason for this? Is this just seasonality? Is this an overreaction? What do you think is the reason why the cannabis sector, even the biggest companies in the cannabis sector are struggling despite the fact that revenues continue to grow? Yeah, I think that actually I, you know, obviously everybody wants their stock to go up and, you know, grow with that. I think, but I think it's not necessarily a bad thing when there is realistic expectations, you know? So, you know, either truly for some of the majors, you know, when you're trading at, you know, 100 times revenue, you know, it's really unrealistic and it has happened obviously in, you know, in the dot-com, in psychedelics, in crypto and so forth but the ones that are successfully succeeding in the business are maintaining value and investors are coming to the market and buying eventually they want to buy a company that, you know, gives a return. They're not worried about going to bed at night and, you know, the stock, you know, crashing by 50% for no reason, right? If the company is sustainable, growing, revenues are growing, the investors are gonna come, right? Like, you know, I think we touched on it before, you know, there was an interview with Jeff Bezos, you know, when the stock, well, his stock, I think it's a famous thing that, you know, a lot of investors came to him and said, how come your stock is going from 100 to three? And he said, well, as long as the business keeps growing and, you know, the smart investors are gonna jump on and realize that, you know, any time along the way, if they do the numbers and they believe in the company and the company performs, they'll get their money and they'll be rewarded and obviously people that invested in Amazon have been greatly rewarded. And that's, I think that's a maturing industry, right? Like, you know, cannabis is getting matured. The companies that haven't performed and sort of talk the big talk but never done anything, you know, disappearing slowly either by acquisitions or closing down, but the ones that are coming forward and, you know, doing sales, doing profitability, growing market share, I think the investors are realizing that or will realize that and we'll go for the ride. What is the potential for IRCAN holdings? We're gonna have investors all over the world, they're gonna see this interview, some in Frankfurt, some in the US, some in Canada and in other countries as well. What is the potential for IRCAN? Do you guys have any goals that you've said or any milestones that you can speak of that investors can really wrap their head around what the potential is for this company? Because you said, you guys are EBITDA positive, you guys are growing your revenue, no debt, tight share structure, you guys seem to be doing lots of acquisitions in the US and Canada and you guys got your online marketplace. So things are really wrapping up and moving in the right direction. Can you speak on some of your goals or milestones that you guys are looking to achieve in the next six to 12 months? Yeah, so, you know, like, I think this conversation is also, you know, has to do, obviously we're going into the retail. I think in Canada specifically, the retail exposure is very important. You know, you can go, you know, into the millions of dollars of sales, you know, quite quickly and that's what we're looking at. You know, we position ourselves, we extract, I think, at the lowest price point that is possible, you know, we can compete with anybody in Canada bar none. You know, we extract, we have inventory in place, you know, that is as large, if not largest, that is existing now in both distillate, isolate and so forth. And our intention is to take market share. You know, we sort of model ourselves a little bit on Redican, you know, sort of before they were bought, but, you know, really tight operational, have market exposure, take market share, concentrate on things that you do best. You know, Redican never did, you know, edibles or those type of things that they sort of try or beverages. They try to concentrate on what they feel they do best and we're doing exactly the same. You know, if we do best, you know, vapes and tinctures, topicals and distillate, we want to have as major market share as possible out of it. This is a very interesting time for investors. When I was looking at the charts, it looked as though we had a very similar thing happen in the cannabis sector last year, in last September, where they just continued down further and it wasn't actually until November when there was a huge spike and then it started in November and it went all the way into February, seems as though this is like a seasonal thing for cannabis. I don't know if you've recognized this. Do you believe that we're gonna see a similar thing this fall where at some point, maybe in October or November, the entire cannabis sector will spike because last year, when you look at the charts, it's pretty significant. We see a lot of stocks go from their 52 week lows in September of last year to 52 week highs by February of 2021. So literally in that six month timeline, you see these cannabis stocks go from 52 week lows to 52 week highs and now they're going all the way back down to those 52 week lows. So it almost seems like a seasonal trade. Yeah, it seems like COVID obviously didn't help in having the Ontario market sort of closed, the biggest market in Canada on the retail side. I think somewhere also took a part to blame in trading or in the markets, July or August is usually slow. I think there is financials that are coming out, obviously not only for us, but a lot of other companies as well. And that sort of feeds into the October, November rush. I think that people that are realizing that and jump on board will be rewarded, right? Like I think especially if the companies are here to stay and they believe that the company is at the low price point and there is a good upside, I think they should obviously buy. I think that that's what happened. I think that the companies are hopefully now that everything opens up throughout Canada. I think it should be a sustainable growth cycle instead of up and down like you were mentioning last year being up and then over the summer sort of coming down. So hopefully this year with everything and some optimism obviously and a lot more stores. I think last year also happened that there was a little bit overvaluation because Ontario didn't allow for a lot of stores to be open. So having sort of 3,000 retail stores now in Canada with over a thousand in Ontario compared to maybe two or 300, I don't remember how many were last year, that's a substantial growth, right? Like basically growing your market segment by five or six times. So if you're selling into that and you're opening up those relationships, it's very large exponential growth hopefully on the stock as well as on sales. So we've talked a little bit about consolidation and it seems as though we're starting to see Hexo acquiring Zenibus. We're starting to see Tilray acquire Aphria. So you're starting to see a lot of this consolidation. I think some of the consolidation is because companies can't exist on their own. They're just not capable or they have problems. So they bury them by getting acquired. For the investors that are looking at IRCAN Holdings Corp, are you looking to be acquired or are you looking to be a standalone company that wants to acquire companies? So our strategy right now is to look for acquisitions. I think there are different opportunities and ability to grow, especially on the brands, like brands that we are already producing for it makes sense obviously to buy into them or buy them especially if they have skews on the boards. It's automatic top line revenue for us and synergies of what we do right now. So we are looking and continuously keep on looking and actively look for acquisition opportunities. We haven't done any yet, but there are some that are obviously available that we're looking and assessing. But I think like you were saying, I think that there is, especially of our CAPEX and how we operate, I think we bring a lot of value into an acquisition. So we rather acquire and grow the company substantially if possible obviously. Before sort of being a pain in the ass, I guess it would call it to some of the majors that would need to come up and have a discussion with us. But that's sort of our strategy. Our strategy is really to take market share. We feel that we can with the ability to produce product inexpensively, manufacture it quickly, turn it over much faster than everybody else can, bring new skews to market and just take market share. Market share sort of depends, demands by the investors. We are there doing it profitably and on a continuous basis. So right now we are at a point where it's just for IRCAN, you're just starting to gain exposure, right? IRCAN holding starting to gain exposure. You now got the Canadian listing, you got the Frankfurt listing, soon you're gonna have the US listing. And I also noticed on your press release that you guys are doing a lot of investor relations. You've acquired three new groups that are gonna help create more visibility for the company. Can you speak a little bit on that and what your plans are with that? So, and I think we touched on other interviews that we had because we haven't raised any monies. So the exposure to investor awareness was very minimal for IRCAN. So we decided that obviously it makes sense that every small company or every company usually in the public space does hire and work with investor relation firms, IR firms, PR firms. We decided to start slow, have a few that are very niche-ly targeting what we wanna do and get our message out. We don't spend money lightly. We wanna make sure that we get a bang for the buck. I think the intention is to participate not only in this current IRPR exposure, but on a continuous basis to bring the message out about IRCAN as much as we can anywhere that we can. Because I think we have the right story to tell and we want the investors to hear it. If there's one thing you want investors that are watching this interview today to know about IRCAN holdings before we say goodbye, what would it be? That we are here to stay. We are a real company, like I said, that free, profitable and growing. And if people believe in us, we go the extra mile to make sure that everybody benefits from it. Well, congratulations on your recent acquisition and news and the recent move in Saskatchewan. Eagle Sudman, the CEO of IRCAN Holding Corp. Now remember guys, if you like these videos, please smash the like button, comment them below, share the video everywhere and subscribe. Also remember that Rich TV Live is strictly for information education purposes. Please do your due diligence, do your research before you invest in anything that we talk about or discuss here in Rich TV Live. In saying that, Eagle, I actually did your, I went through your chart, I went through your low and your high. Right now you're sitting very close to the low. I think that the upside is tremendous for this company, for many different reasons, growing revenue in a growing sector, no debt, tight share structure and a management team that clearly is willing to do whatever it takes to grow the company and gain exposure. So I believe this is a company that has a great future. I'd love to know what you guys at home think. Just comment on the video, let me know. This is Rich from Rich TV Live with the CEO of IRCAN Holding Corp. Eagle, thank you for joining us today. Thank you, it's always a pleasure. Always a pleasure and we'd love to invite you back again. Seems as though you always have big news. Love to invite you back with the big news and if there's ever anything you wanna talk about or discuss, we'd love to invite you back here at Rich TV Live in front of the community. And remember guys, if you guys would like to learn how to trade, you can go to richfakesdaily.com where you too can join our trading club, trading community and you too can learn how to be a profitable trader. This is one of the picks that a lot of our members are starting to buy. They really believe in it, Eagle. Like a lot of our members are buying the stock. So the fact that it's down is actually a good thing for investors because they wanna get it cheap. The question is, when will it have its big run? My prediction is based on the way the market has been trending, I have a feeling that we're gonna see cannabis stocks really have a nice move back up between October and November because when you look at the charts, which I was doing earlier, between October and November of last year is when we saw all of these cannabis stocks start exploding from 52 week lows. I have a feeling we're gonna see something like that again but stay tuned, get your popcorn ready. We bring you the winners and we bring them to you first. Thank you for watching. Thank you, Eagle. We'll see you soon. And thank you for watching everybody. This is Rich from Rich2BeLive talking about Iron Can Holdings Corp. Have a nice day, everybody. We'll talk to you soon. Thank you very much. Thank you, Eagle. Have a nice day. You too.