 Do you want to raise awareness of your business or organization on LinkedIn? I'm Jonathan Pollinger, social media trainer and here are three tips on how to grow your following on your LinkedIn company page. So I'm going to give you three tips on increasing the number of followers on your LinkedIn company page. So the first thing that you need to do is make your page more discoverable and more attractive so that people will click that follow button and follow your company page. So let's have a look at how to do that. So you need to drop down to edit page on the left hand menu here going to select that we've got another left hand menu and let's start at the top here with page info. So vital that your page has a logo you need to pop that in there compulsory that it has a name there so you need to put in your business name even if you are a limited company it's not really good form to put limited after that just put in your business name then put in your username your desired username for the page which is typically again going to be your business name and then you can put in a tagline or a strap line here if you already have one you can borrow that from your website or you can create one specifically for LinkedIn and you've got 120 characters to do that. Then you've got an action button that'll take people to your website it's not really so important in terms of making your page more discoverable you can feature a number of posts on your page now with a featured panel so if you've got a key post that you want to feature you can do that so if we click on manage feature there then click on featured post we've got a number of options from recent posts and we can even go further back in time to select an appropriate post so I'm just going to select the most recent post here and that is now going to be featured on the page. Let's go back to edit page here we've got the overview section so this is very important and compulsory as indicated by the asterisk here so you want to put in keywords here and you can really sort of go to town on the nature of your business what it provides what problems that you solve etc and perhaps put in some additional links we've got the link to the newsletter here on this NILC training page and you've got quite a lot of space to work with so you've got 2 000 characters you can put in here also compulsory is the website address you can pop that in there industry compulsory company size compulsory company type compulsory not compulsory but very good idea clearly to put in your phone number also the year that you were founded and you can put in a number of specialities there's a relatively new section here so it is worth checking out that this is relevant to your current offerings from your business. Those are really the key sort of sections for making a page more discoverable if you have got a an office location or locations you do need to put them in here and if you want people to send you leads you can check out our video on setting up a lead generation form we pretty much covered everything there in terms of what you need to do to make your page more discoverable so that's tip number one in terms of gaining new followers for your company page. So the second tip is pretty straightforward and that is to post to post consistently and really what you want to do is to try and post at least once per week and the reason for this is that LinkedIn say that companies that post at least once per week have five times more followers than pages that don't post at all so really important to aim for that one post a week mark so process of creating a post pretty straightforward you can do so in admin view of your company page as you can see it says start post here so you can click on that and create your post that way if you want to create a post from the news feed from the home area you can also do that so you can see that I've got the icon of me there but if I click within the start post compose box click on this down arrow click on this side arrow here I can then see the pages that I'm an administrator of so I can click on NILC click on save click on done and then you can see that I'm all set to post as NILC so that's the second tip post at least once per week on your LinkedIn company page so the third tip is around using the invite connections function that LinkedIn provide on your company page now this feature is tailor made to grow the number of followers that you have on your page and how it works is that it allows you to directly invite any of your connections to follow the page so this is how it works we're on the NILC company page and this is the admin view and what I need to do is go to the invite connections button here and click on that and then these are my connections that are displayed here now I can click any number of these and invite them to follow the NILC page so they appear on the right hand side here I can change my mind if I want to remove them or unselect all of them but if I'm happy to invite them I can then click invite there but what's really useful is that you can actually filter as well so you can filter by location current company school industry type as well so let's say they want to filter by location and we want to filter by Cardiff so I can put in Cardiff here and then all my connections after I click show results that are based in Cardiff will appear in this list so let's just add another couple there and then when I am ready I can click invite and they will then receive a notification kind of like an invite from myself to follow the NILC company page now you can see that there is a limit here of 250 credits essentially 250 invites so that applies on a monthly basis to all the admins so all the admins put together share the 250 credits that are available but then that rolls over each month so there's plenty of opportunity for the admins to invite their connections to follow the company page so that's the tip on increasing the followers on your company page so now that you have a larger following on your LinkedIn company page you should be able to raise awareness obtain an increased number of leads and demonstrate the expertise that your business or organization has to offer for more hints and tips on LinkedIn please like and subscribe see you next time