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GOOD - Figures of Progress: History Colorado Center

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Published on Jun 25, 2013

Using IBM Big Data & Analytics delivered by BrightStar Partners , History Colorado Center was able to answer crucial questions to find out who they were serving such as What kind of visitors come through the door? Which exhibits are visitors spending time at? And where in the museum did they spend money?

Thanks to this new technology, the History Colorado Center was able to collect and analyze information that armed them with answers to enhance their visitors' experience. The center found new ways to once again share the history of their great state. Watch the video above to see how the staff at History Colorado used analytics to engage their audience and change how they presented the past.

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