 This topic right here is blowing people's mind because the AI, allowing people to make music sounding like whoever, whoever is blowing people's minds but it's also scaring some folks as well. Let's have that quick talk. Nigga really asked AI to make a old graduation type Kanye West song. Let go, we do this for the shot. This ain't a new Kanye, this ain't an old Kanye. Now everybody know this the crown Kanye. Why am I the chick trying to bond Kanye? I'm trying to go to Paris, Palais-Van-François. I told Kim, stop fucking up my life. Why you trying to dress her daughter up as ice spice? Why you not trying to live your life by Christ's October? But I come from Bishashite. Illuminati came and threw me in a bunker. Made a cone and made me marry Bianca. If you knew me, you would know that's out of order. I'm a top supporter. I'm more likely to marry Ivanka. Used to be known locally. Nine days I get canceled globally. Even vocally, they make a crown of me. Even the dealers done stole on me. Shit and nothing evolved, but I was spittin' down. It's like they want me to go pray at the synagogue. So if you are an artist and you create a reference track, right, before, we've always had artists in reference tracks. We all always had songwriters send demos. Well, now that I can send a demo in your voice. Don't change the game. That's going to change the game. Well, that's a better selling point, because I could make you like it more if I send you a demo in your voice, right? But even greater, if I'm the artist on the other side at some point, I say, well, shit, I might not even need to re-record this, because they hit it in a way that's so perfect. And now being an artist looks like, oh, let me just get a bunch of songwriters, let them send in their references, producers, all that. And then all I do is approve. It's like signing off. Yep, this can be officially a Kanye West song. Because Kanye West, especially somebody like him, right? He already works with a bunch of people anyway. It's an orchestra of individuals. So there's a lot of people. As a matter of fact, some of these artists that we say need a ghostwriter at the beginning, they've accused a lot of women artists in the past about this type of thing. So you can literally build an artist. We talk about social media being the era where, oh, there's just this personality. And then all of a sudden, you get a song. I mean, give them a song, because they're not there popping. The music's going to be popping, because they already got an audience. Well, what if I can truly build an artist? I could have Jacory just write everything and then make it ice-pice. So the artist never has to do anything. You know what I'm saying? So I don't know, man. We're about to enter a really, I don't know. That's kind of a dope era too, though. Delegating the creativity in a way that's kind of hard. I know it sucks from these anti-artists, but damn, that's kind of hard. That's what I'm saying, bro. We was just saying that, man. Like, I as a fan am very excited to see where this goes. As a music industry professional, I'm just glad I'm not a songwriter or artist. Thankfully, I'm on the other end of it. Well, we can look at it that way, but. I don't know. I'd be empowered if I was a songwriter. Well, OK, yeah, actually, right. Songwriter producers, yeah, 100% because I think that's what's going to change the most off of this. But the reference game or just, like you said, being able to amplify the selling point of the song just off of being able to input your personality and your little cadences and things like that. Yeah, that's going to be game changer for that end. But the regular artist that wants to put their voice out, I guess. But think about production deals, again, which is in many ways is building an artist because it's developing. But it's expediting that. So now, shoot, I got my producer and I'm a songwriter. I'm a songwriter. I can write in different voices. You know what I'm saying? I was going to say, and that's what could be crazy, brother, building an artist thing could get really granular because sometimes if you ever seen the artist, we're just like, maybe it's your voice, right? Like not saying it's bad or whatever, but for whatever reason, some artists have voices that people just take to a lot more of others. So now I can just go, I can go find someone whose voice I like and be like, yo, their voice is crazy, but they just suck at cadence or they suck at, you know what I'm saying, like staying on beat or something. And then pair that with the AI shit from crazy. Brad, we're on the same page. I was about to say, as an example of this, do you remember when young Jeezy talked about Kanye taking his voice, right? Just to, yeah, yeah, like, because Jeezy has such a distinct and dope voice. That was an example of him using that, right? Just using Jeezy as ad libs because he has such a dope voice. So that's the exact same concept. I'm going to go find dope voices. There's no difference than me being a producer and I'm walking around and I hear some construction and I record it on my recorder and then I take it back to the studio and flip it, you know what I'm saying? You imagine that conversation and you're like, hold on real quick, bro, I like your voice. Can I get like a quick 30 seconds, man? That should kind of follow. The gravel in the voice, bro, is perfect for this one song that I got. For real, nice little rasp, you know what I'm saying? You literally now can use the entire world as, I don't want to say the cameras, but just raw materials. All raw materials are like, I see this, I see this. I can mix and match every single thing or in before you had to get the person to agree to it. You got to get them to agree, man, show up. So just imagine you seeing your voice on something and you're like, man, that's my voice. How do you even argue that sometimes? Because they might say, I like your voice and then they just get to catch that from this video. It's not even like they met you in person. So now you're like, well, I never met this person in person. How can I prove this is my voice? You're right. That's the real point. You're like, man, I think that's me, you know? Yeah. I feel like if it was me taking to me personally, I feel like I would know. Of course you would know, how do you prove it's somebody else? Yeah, I mean, yeah, you're right. Hopefully, hopefully, I was gonna say, hopefully my people would know me well enough to know, but that's not true, bro, because I've been hearing some deep fake oozy songs. I've been all over them shit, it's like, damn, man. When was he put this up? Government-wise, money-wise, that's the part you're gonna want. You're not gonna care if I'm like, yeah, that's your corey voice. It don't matter if Sean agrees. You're gonna be mad at money not coming. That's the part. Yeah, yeah, and that's what's so interesting about all the verification, you know what I'm saying, talk that's going on. Everybody's talking about verification to protect against like AI images. I'm like, man, I don't know, man. The images for me or whatever, but that's the voice thing that's fucking me up. It's like, man, you know. So some artists and managers are just waiting for lucky moments when the ones who are killing it have systems to consistently take artists to another level over and over again. And if you wanna see what that looks like, we just did a collab where we not only show the system that we use, that's resulted in Billboard hit, some of the biggest viral moments on TikTok, Instagram, and YouTube, but also we got J.R. McKee to break down how he took an artist from zero to one of the biggest hit songs of 2022 and getting a Grammy in January of 2023. This is recent stuff, not old tactics. If you wanna check it out, go to www.brandmannetwork.com slash Grammy. Don't forget the www or it won't work because J.R. gets into the details of looking at the data, decisions that got made, how much content got created, and how they adjusted the content over time for different parts of the campaign. This is real behind the curtains type of stuff. So again, go to www.brandmannetwork.com slash Grammy. If you wanna check this out and apply it to yourself, back to the video. No, yeah. They've been, I was just showing Sean before this episode, like the progress of the AI, right? Like last year when they dropped the Juice World, hey there Delilah to the shit that's been coming out in the last like couple of days, bro. That progress over a year span is like crazy, you know what I'm saying? From like robotic sounding to like, oh damn, moving on the fly, hearing this really quickly, I couldn't tell. Even if I sat with it for a while, some of them I still can't tell. So that's just what's interesting to me, man. It's like, I feel like the conversation around what are we gonna do for this really got started with the initial Young Guru IG clip. But it doesn't feel like it went far, you know? And I feel like we got at least another like four or five months of like jokes and games and ha-ha, this is pretty funny. Look at Kanye saying, I spice. And then some shit gonna go down and we all gonna be like, oh shit, you know what I'm saying, like, oh, this shit is serious. We're gonna see it now. And it's gonna be a fan, but I'm telling you a fan gonna pull out the game. Always, man. It's a real fan. These new age fans, the new age fans. Let's read Young Guru's post real quick. He said, I've been trying to tell everyone that this is where we are now with AI for some reason, this one got everyone's attention. And this post is not his original post that got taken down, but it's on a JZ remake. That sounds a lot like JZ. So what do we do? On one hand, I'm well aware that you can't stop technology. Once the genie is out of the box, you can't put it back in. On the other hand, we have to protect the rights of artists. Not only artists, but everyone in society. People should not be able to take your name, image and likeness without permission. You have to add the voice to this law. Again, that's not a thing right now. You cannot copyright your voice yet. We have to learn from past mistakes. You would be a fool to chase every person that is going to do this. We learned that lesson with Napster. The only way I see to deal with it is to change the law. There are so many different options. We could change the United States law tomorrow, but the internet is worldwide. What a time to live in. Ooh, I didn't think about that. Yeah, because even changing in the US doesn't mean you're changing it globally. So that's a whole other thing. And yes, to this point, you can't chase down all the individuals either. But we know technology moves so fast. What's the damage that's gonna be done for the regulations of government catches up? That's always the game that's being played. It's gonna be years. Years. At least three. We'll see. We'll see. And before we move on and get into the branding-branding talk, we gotta talk about likeness and even how all this AI puts you in a position where you really need to make sure your brand is intact and you build something meaningful. But likeness. So him talking about likeness, remember when we had our original conversation, I was talking about likeness being so important and how Michael Jordan was the only person in the NBA who owned his likeness like in the 90s. He didn't do whatever the deal was. Obviously, he's Michael Jordan. He was on another level, so he had that type of leverage. So that was why Michael Jordan wasn't in the other video games because NBA sells it off to NBA 2K, NBA Jam, all these different games. Michael Jordan was like, nah, I'm cool on this one. I'm cool on this one. And he had different reasons or nuances apparently on what he, maybe he liked that he was represented. Maybe he wasn't realistic enough or I don't know what all the different reasons when he approved the game or not. But having that type of leverage puts you in a different position and likeness, that's the power of likeness. So for people to be able to take that away by using this AI, we think it's all fun and games, but it's such a monetary opportunity to use likeness. It's something that is about to be played with heavily and we're gonna have to watch because then that also alludes to Snoop Dogg. What did he just do with his likeness? He just gave his likeness to, it was either NFT related or he just gave his likeness to something big, whatever. Or maybe, I wish I could remember what it was. No, it wasn't the wrestling thing. We're just gonna have to bring up the Snoop Dogg thing later, but the point is owning your likeness and how you monetize that likeness is extremely important, but without the laws of place, and how do you really take advantage of it? You're only gonna have the official corporations that always gotta pay because they're in Jisoo, right in attack, but you'll have a lot of people on the underworld world, just regular societal level always flipping people's likeness. Now you can't catch all of it, right? True, because I might flip your likeness just enough for me to get to the next level and then all right, cool. I'm legit now, right? It's the same thing as like dealing drugs until you get legit. They're like, oh yeah, I'm gonna flip these likenesses and do all these other black hat things until I get to a certain level and now I'm in the game, all right? So that's the world we're moving into for that being said.